One of the Halloween confectionery releases I’ve come to be keenly interested in each year are Snickers Pumpkins. This is partially due to them being a holiday release of a classic popular brand, but it’s also due to their receiving rapidly evolving packaging designs in the last few years. So make the jump to check out Snickers’ ever-evolving Halloween Pumpkins!
The earliest example Snickers Pumpkin I have in my collection is from the 2011 era and features a two-color “pumpkin” logo:
Mars – Snickers Pumpkin – 1.10 oz Halloween chocolate candy wrapper – 2011
[Note: One subtle detail to note is that on the earliest wrapper I’m showing today, the illustrated Jack-O-Lantern features a ® registered trademark indication, but the later wrappers simply feature the ™ or “trademark filed” indication. I wonder if the packaging designer initially jumped the gun and used the registered mark when it actually had not received that designation yet?]
In 2012, Snickers Pumpkins 2-to-Go would get an upgraded look with a single-color “pumpkin” logo:
Mars – Snickers Pumpkins – 2-to-Go – Halloween candy bar wrapper – October 2012
The following year, the packaging design for 2-to-Go would remain mostly the same, excepting for the change to TM and the front-of-pack calorie indication, now listing the calories for the entire contents, rather than just the per-serving calories:
Mars – Snickers Pumpkins – 2-to-Go – Halloween candy bar wrapper – TM 320 calories – October 2013
Here’s the 2013 single pack:
Mars – Snickers Pumpkin – 1.10 oz Halloween chocolate candy wrapper – October 2013
In 2013, Snickers Peanut Butter also got the Halloween Pumpkin treatment in both sizes:
Mars – Snickers Peanut Butter Pumpkins – 2-to-Go – Halloween candy bar wrapper – October 2013
Mars – Snickers Peanut Butter Pumpkin – 1.10 oz Halloween chocolate candy wrapper – October 2013
For Halloween this year, Snickers Pumpkins have returned yet again with a tweaked look. The package background color has changed from black to the standard Snickers-brown and the “pumpkin” logo has been given a much slicker look:
Mars – Snickers Pumpkins – 2-to-Go – 2.83oz Halloween chocolate candy bar wrapper – October 2014
Mars – Snickers Pumpkin – 1.10 oz Halloween chocolate candy wrapper – October 2014
I’ve found that seasonal packaging tends to stay the same for at least a few years in a row without getting refreshed, but in the case of Snickers Pumpkins it’s been a rapid evolution of changing package designs.
Though Snickers Peanut Butter Pumpkins were a welcome addition for 2013, I don’t believe they were brought back for 2014 (at least I never came across any this year). Instead, the newest addition to the Snickers family, Snickers Bites, got a Halloween-themed package:
Mars – Snickers Unwrapped Bites – 2.83 Halloween candy package – October 2014
I was surprised but delighted to see Snickers Bites get the Halloween treatment this year as I think it makes for a great addition to the Halloween landscape.
And that’s everything I’ve got to share on Snickers ever-evolving Halloween Pumpkins. See you next time!
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Cool looking pumpkins. The pumpkin on the bits package looks pretty scary…which I think is a good thing. :o)