7-Eleven’s Slurpee-Infused Gum Lineup from 2003!

Over the last two days I’ve covered the topics of 7-Eleven’s recent name brand private label releases as well as their launch of Slurpee-branded gum in the late 1990’s.  Today I’m rounding out the 7-Eleven theme by presenting a great release that has, thus far, been the last in the Slurpee gum story – 2003’s Slurpee Infused Gum!

After a few years of having Slurpee-branded gum on shelves, 7-Eleven brought in an outside firm to redesign the product and give it a bold, fresh look.  The result was a lineup of “Slurpee Infused” gum flavors, with each package receiving a striking fluorescent color scheme and its own distinctive mascot.  Here they are:

7-Eleven – Lotte – Slurpee Infused Gum – Frostilla Vanilla – liquid filled – 49-cent gum wrapper – 2003

7-Eleven – Lotte – Slurpee Infused Gum – Seed-Spittin Watermelon – liquid filled – 49-cent gum wrapper – 2003

7-Eleven – Lotte – Slurpee Infused Gum – Rippin’ Blue Raspberry – liquid filled – 49-cent gum wrapper – 2003

7-Eleven – Lotte – Slurpee Infused Gum – Smackin’ Sour Apple – liquid filled – 49-cent gum wrapper – 2003

Unlike the previous four wrappers this next example lacks the 49-cent on-pack printed price.  It also features an ingredients list in two languages, French and English.  It makes me wonder if it might have been a wrapper version created for the Canadian market.

7-Eleven – Lotte – Slurpee Infused Gum – Super Power Sour Strawberry – liquid filled – gum wrapper – 2003

The final wrapper from my collection features an entirely bilingual design, which was almost certainly produced for Canadian distribution:

7-Eleven – Lotte – Slurpee Infused Gum – Mouth Alterin’ Black Raspberry – liquid filled – gum wrapper – 2003

Those are the six wrappers I have in my collection and the only flavors of Slurpee-infused gum I’ve ever come across.  However, in researching the origins of the brand I uncovered the firm that handled the redesign for Slurpee gum: Think Neu Creative.  On the company’s website I discovered a wrapper design for an additional flavor that I’ve yet to track down an example of – Cabana Strawbana:

7-Eleven – Slurpee Infused Gum – Cabana Strawbana wrapper design – Image source Think Neu Creative

That’s all of ’em – they make for a pretty great gang of mascots, don’t you think?

As a collector I was quite happy to finally track these pieces down.  Though the Slurpee-Infused gum line ceased production only a decade ago, they still proved difficult to find.  But that’s the way it is with candy packaging – once it’s off store shelves, it’s gone!

I would love to see 7-Eleven lending the Slurpee name to new confectionery offerings and with them doing more and more private label products, I think it’s a real possibility.  I’m certainly crossing my fingers that it will happen – it’d be pretty cool.

That’s everything on the Slurpee-Infused gum lineup of 2003, and it also ends our three-day 7-Eleven focused coverage.  I hope you enjoyed it, and I’ll see you next time!

7-Eleven Slurpee-Infused gum packs – final look