For Halloween 2012 Reese’s updated its Reese’s Peanut Butter Pumpkins with a brand new package design — a change that was covered here during last year’s countdown. Since that time I’ve uncovered a pair of earlier versions which prompted today’s Reese’s re-visitation.
Reese’s Peanut Butter Pumpkins followed in the footsteps of Reese’s successful Peanut Butter Eggs which, as I discovered earlier this year, were created in the late 1960’s. So it might come as a surprise that it took 25 years after the introduction of Reese’s Eggs for them to branch into a Halloween shape with Reese’s Pumpkins. But based on the information I was able to find from the United States Trademark Office archives, Reese’s Peanut Butter Pumpkins were first introduced in 1992. Here’s an image of one of those earliest wrappers:

Hershey – Reese’s Peanut Butter Pumpkin – chocolate candy wrapper – 1992 – Source USTO Archives
Reese’s Peanut Butter Pumpkins received their first update around 1998 with a color scheme and design they would carry into the millennium. Recently, I was excited to add one of these wrappers to my collection. Here it is:

Hershey – Reese’s Peanut Butter Pumpkin – chocolate candy wrapper – 1998-2003
In the mid-2000’s another package refresh occurred, though it largely retained the color scheme of the previous design:

Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2010
For Halloween 2012, Hershey’s brought the look of Reese’s Pumpkins more inline with the rest of the Reese’s brand color scheme – a change which I covered in detail last year:

Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2012
And that brings our Reese’s Pumpkin packaging evolution from 1992 all the way up to 2013. I love seeing how product packages like this evolve over time so it’s been fun filling in the earlier years for this. I hope you dig it, too.
And that’s it for today’s entry. See you next time!
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Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.
I think for Halloween packaging, I prefer the purple. But, all good, since they all contain the magical Reeses Pumpkin inside!
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