After covering the US Marathon bar and its secret origins as well as its UK namesake and the bar that inspired it (CurlyWurly), I’m going to round it out with the WigWag.
Produced and sold by Mackintosh’s Canadian arm, the WigWag, like the US Marathon, appears to have largely been a 1970’s phenomenon. According to the trademark registration data on this, it was first filed in March of 1972 and registered in April of 1973. Using that as a kind of guide, I’d estimate that WigWag could have been on-sale by 1972.
I wasn’t able to dig up any more details on WigWag, or any other wrapper variations. What I was able to determine is that WigWag is fondly remembered by many.
Tomorrow I’ll be back with a topic that is not tied into my love of chocolate-covered-caramel.
Closing with a visual-review: