Hot Week: Willy Wonka’s Everlasting Hot Gobstoppers!!

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Welcome back to the second day of our Cinnamon Hot Week!  Today we’ll be shining a delicious light on a treat from the early 1990’s; Willy Wonka’s Everlasting HOT Gobstoppers!

Released all the way back in 1991, Everlasting Hot Gobstoppers were what you might expect, a cinnamon hot version of the Willy Wonka classic Gobstopper product.  At the time, a standard non-hot Everlasting Gobstopper box looked like this:

Sunmark - Willy Wonka's - Everlasting Gobstopper - candy box - 1991

Sunmark – Willy Wonka – Everlasting Gobstopper – candy box – 1991

While I do have that spiffy 1991 Willy Wonka Gobstopper box in my collection, I don’t have a Hot Gobstopper example (but I’d love to find one).   Fortunately, my pal Brandon does have a Hot Gobstopper box and he shared a scan of it for today’s post – it’s pretty awesome:

Willy Wonka - Everlasting Hot Gobstopper - candy box - 1991 - Brandon Coker

Sunmark – Willy Wonka – Everlasting Hot Gobstopper – candy box – 1991 – courtesy Brandon Coker

So just like standard Gobstoppers candies, Hot Gobstoppers had multiple layers, though rather than a variety of fruit flavors each one was a variety of hot cinnamon.

Unfortunately, Everlasting Hot Gobstoppers didn’t catch on and were discontinued within a few years.   While that might be the end of the story for Hot Gobstoppers, it’s not all there is to tell.   Looking back, Willy Wonka’s Hot Gobstoppers have some interesting ancestral confectionery roots that I’d like to explore.

Most recent to its history would have to be Willy Wonka’s Daredevils from a decade earlier [I first wrote about Daredevils back in March 2012].   Also a hot cinnamon jawbreaker and also with multiple layers of hot flavor, Willy Wonka’s Daredevils mixed it up with white “cool down rings”:

Sunmark - Willy Wonka's - Daredevils hot jawbreaker candy - box - 1982

Sunmark – Willy Wonka’s – Daredevils hot jawbreaker candy – box – 1982

If we stretch the confectionery-evolutionary lens back even further, you can find a product from the 1960’s which I would consider the grandfather of Everlasting Hot Gobstoppers; Breaker Confections “H” Bombs cinnamon jawbreakers:

Breakers' Fine Candies - Breaker Confections - H Bombs hot jawbreakers candy box - 1960's

Breakers’ Fine Candies – Breaker Confections – H Bombs hot jawbreakers candy box – 1960’s

The H-Bomb-to-Hot-Gobstopper lineage is clarified when you realize that Breaker Confections (the maker of “H” Bombs) would go on to be the original manufacturers of Everlasting Gobstoppers in the 1970’s.  Breaker Confections along with Gobstoppers would be brought under the Willy Wonka Brands umbrella by the early 1980’s with Daredevils and Hot Gobstoppers to follow.  So as you can see, it all fits together in one devilishly hot and deliciously layered history.

And that’s everything for today’s Hot Week entry and the story of Willy Wonka’s Everlasting Hot Gobstoppers.  See you next time!


This post was a part of’s Cinnamon Hot Week!

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About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s My Google Profile+
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5 Responses to Hot Week: Willy Wonka’s Everlasting Hot Gobstoppers!!

  1. David S. says:

    Love the coverage, Jason! The package art on all the boxes just rock. Kudos to Brandon as well. My computer died on me and I just got a new one, so I have some back-tracking to do. Great job, Bud!


  2. Pingback: 13 Vintage Candy & Snack Wrappers From My Childhood | Modern Superior

  3. Shadow Girl says:

    I’m about to cry…
    I live in a suburb of Detroit, Michigan. I used to hop onto the Ambassador Bridge and head over to Windsor, Canada at least once or twice a month. It was before 9/11, so there was never any trouble coming or going.
    Shoppers Drug Mart used to carry the Everlasting Hot Gobstoppers, and I picked up a box one day… mistake!! I think that was the only time I was ever addicted to candy! I’d grab the box of 24 smaller boxes (US to Canadian money exchange was at a prime then, too).
    I don’t know how or why I stopped eating them, I only know that I have searched high and low ever since then – YOU are the ONLY OTHER PERSON IN THE WORLD WHO KNOWS ABOUT THESE!! I think I never found any information because I was calling them Cinnamon Everlasting Gobstoppers instead of Everlasting Hot Gobstoppers (?)

    Let your followers know… I’ll pay to eat an old ass box of stale Everlasting Hot Gobstoppers – nostalgia be damned!


    • Jason Liebig says:

      I know… it’s a bummer, Shadow Girl. Years before Hot Gobstoppers, I was a fan of Wonka Daredevils (nearly the same product) and I always missed them and longed for them.

      I’ll keep my eye open for a stale-old box for you.. just in case. BTW, back in 1978, they actually had “Cool Gobstoppers” in minty flavors. But I’ve yet to publish that story…

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