Category Archives: Mars
My Year in Collecting: 2017!
While most folks do their 2017 “year in review” type editorials in December or January, mine tend to slip to February and in the case of this year and last, the month of March. Even so, I’m wonderfully-excited to share … Continue reading
Marsettes: Mars’ Mid-Century Answer to Rolo!
Back in 1958, the Mars company introduced a product to the USA market that might sound familiar: It was a roll of caramel-filled drum-shaped chocolate candies, wrapped in gold foil. Mars called this new offering Marsettes, and while their time … Continue reading
My Year in Collecting: 2016!
Though it arrives a little later than I’d planned, today I’m excited to present my 2016 “Year in Collecting” retrospective graphical collage. This is the eighth year in a row that I’ve put one of these together and it’s fun … Continue reading
Super Bowl Sunday 2017 and Snickers’ Football Phrase Wrappers!
It’s once again Super Bowl Sunday, and once again I’ll be marking the day with some NFL tie-in candy wrappers! This year I’ll be featuring Mars’ play on their successful “You’re Not Yourself When You’re Hungry” Snickers trait bar promotion, … Continue reading
How a 1970’s Russian “Red Scare” Set M&M’s Mascots Back Twenty Years!
Between 1976 and 1985, red M&M’s were banished from the world due to a Russian “red scare” having to due with a food dye additive. It is a story that has been told before, but newly discovered evidence reveals an … Continue reading
Snickers Week Day 5: Poland’s Amazing Gremlins Wrappers!!
We’ve arrived at the final day of Snickers week but as the saying goes we saved the best for last. Well, it’s the best as far as I’m concerned. That’s because today’s look at Snickers wrappers inspired by the “You’re … Continue reading
Snickers Week Day 4: Chinese Snickersmojis Wrappers!
It’s the fourth day of our Snickers week coverage and for today we are looking at material hailing from the most populous nation in the world, China. Similar to Mars-Mexico’s offerings covered here on Tuesday, Mars-China has served up a … Continue reading
Snickers Week Day 3: 25th Anniversary Russian Snickers Wrappers!!
Welcome back to Day 3 of our week-long Snickers coverage where today we’ll be journeying to the other side of the globe to take a look at a series of Russian Snickers bar wrappers released just this year. Make the … Continue reading
Snickers Week Day 2: Mexico’s Hunger-Trait-Emoji Snickers Wrappers!
For this second day of our Snickers Week coverage, we’re heading south-of-the-border for Mars-Mexico’s take on the “Who Are You When You’re Hungry?” promotional wrapper tie-in. Just like the USA’s series of wrappers, these Snickers bars feature potential qualities or … Continue reading
Snickers Week Day 1: 2015’s “Who Are You When You’re Hungry?” USA Snickers Wrappers!
In 2015, Snickers launched a bold on-pack marketing campaign birthed out of their successful run of “Who Are You When You’re Hungry” television ads. They did so by swapping out the logo area of Snickers bar wrappers and replacing it … Continue reading