Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

The Sears Candy Shop! Plus: The Return of WishbookWeb.com!

Years before I launched CollectingCandy.com, I mounted an effort to create an online archive of vintage Christmas catalogs, like the old Sears Wishbooks.  That vintage Christmas catalog website was and is WishbookWeb.com and this week and I relaunched WishbookWeb with … Continue reading

Posted in 1960's, 1970's, 1980's, Chocolate, Christmas, Private Label | Tagged , , , , , , , , , , , , , , , , , , , | 19 Comments

CollectingCandy.com’s 5th Anniversary!! Plus the World Premier of the Lost Big League Chew Flavor: Cola!

Today marks five years exactly since CollectingCandy.com was launched (way back on February 6th, 2012) with a feature retrospective on the Big League Chew brand.   Since then, I’ve penned another 632 articles including the publication of over 6,000 images (many … Continue reading

Posted in 1980's, 1990's, Bubble Gum, Christmas, Easter, Halloween, Timeline | Tagged , , , , , , , , , , , , , , , | 4 Comments

Super Bowl Sunday 2017 and Snickers’ Football Phrase Wrappers!

It’s once again Super Bowl Sunday, and once again I’ll be marking the day with some NFL tie-in candy wrappers!  This year I’ll be featuring Mars’ play on their successful “You’re Not Yourself When You’re Hungry” Snickers trait bar promotion, … Continue reading

Posted in Chocolate, Mars, Peanut Butter, Reese's | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

The Search for the 1970’s Blow Pop “Squarepack” and Charms Blow Pop’s Earliest Origins!

When researching the history of candy, I sometimes come across things I’ve never seen before or didn’t previously know existed.  It often happens when I’m lucky enough to find a vintage store photo showing a candy display or aisle. Today … Continue reading

Posted in 1960's, 1970's, 1980's, 1990's, Bubble Gum, Gum, Hard Candy, Lollipop | Tagged , , , , , , , , , , , , , , , , , , | 15 Comments

The Secret History of Reese’s Pieces with Peanuts!

Reese’s Pieces have been around since the late 1970’s, and over the years the brand has received limited run extensions in the form of Reese’s Pieces with the addition of Peanuts.  They did so just last year, but I was … Continue reading

Posted in 1980's, Chocolate, Hershey, Peanut Butter, Reese's | Tagged , , , , , , , , , , , , , , , , , , , , | 5 Comments

How a 1970’s Russian “Red Scare” Set M&M’s Mascots Back Twenty Years!

Between 1976 and 1985, red M&M’s were banished from the world due to a Russian “red scare” having to due with a food dye additive.  It is a story that has been told before, but newly discovered evidence reveals an … Continue reading

Posted in 1960's, 1970's, 1980's, 1990's, Chocolate, M&M's, Mars | Tagged , , , , , , , , , , , , , , , , , , | 10 Comments

Nestle’s Long Forgotten Bonanza Bar and A Tale of Two Product Launches!

Today’s post is one I am especially excited to publish as the Bonanza bar has been on my list of lost-to-history brands I’ve long sought to uncover evidence on.  Until today, there have never been images or references to the … Continue reading

Posted in 1960's, Chocolate, Nestle | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 15 Comments

Christmas 2016: Hershey’s Decorative Foil Holiday Kisses Exclusives!

Last year, Hershey’s started having fun with their seasonal Kisses by adding decorative foils to their already bountiful lineup of specialty holiday flavors.  Christmas 2016 saw the release of four different packs, each one exclusive to a different retail chain, … Continue reading

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FYE’s Exclusive WWE Wrestling Chocolate Bars!

Earlier this year, the FYE chain of stores released an exclusive line of deluxe chocolate bars featuring a line-up of current WWE Wrestling favorites.  Make the jump to check them out!

Posted in 1990's, Chocolate | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Snickers Week Day 5: Poland’s Amazing Gremlins Wrappers!!

We’ve arrived at the final day of Snickers week but as the saying goes we saved the best for last.  Well, it’s the best as far as I’m concerned.  That’s because today’s look at Snickers wrappers inspired by the “You’re … Continue reading

Posted in Chocolate, Mars | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment