{"id":9886,"date":"2013-04-08T11:37:41","date_gmt":"2013-04-08T15:37:41","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=9886"},"modified":"2013-04-08T12:07:17","modified_gmt":"2013-04-08T16:07:17","slug":"beichs-distinctive-dipsy-doodle-bar-from-1972","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=9886","title":{"rendered":"Beich’s Distinctive Dipsy Doodle Bar – From 1972!"},"content":{"rendered":"

\"CC_Beich's<\/p>\n

Today I’m jumping all the way back to 1972 and an offering from Beich’s [Say “Bikes”], a company best known for their seasonal offerings<\/a> and of course their taffy.\u00a0\u00a0 Now let’s take a look at their distinctive Dipsy Doodle bar.<\/p>\n

Beich’s introduced the Dispy Doodle, a peanut butter filled milk chocolate bar, toward the end of 1972.\u00a0 The following candy trade clipping announced its release:<\/p>\n

\"Beich's

Beich’s – Dipsy Doodle – New Dime Bar – candy trade news clipping – December 1972<\/p><\/div>\n

My guess is that the bar slowly rolled out to a national distribution, because in August of 1973 they were still referring to it as “new” in this trade ad:<\/p>\n

\"Beich's

Beich’s trade ad – Dipsy Doodle section isolated – August 1973<\/p><\/div>\n

I have a fondness for any peanut-butter-and-chocolate confection, and I’ve always liked the name and graphic design of the Dipsy Doodle bar wrapper.\u00a0 Because of that, it was on my “want list”, and just last month I was lucky enough to add a wrapper to my collection.\u00a0 Here it is:<\/p>\n

\"Beich's

Beich’s Dipsy Doodle candy bar wrapper – 1973<\/p><\/div>\n

[As you can see, the three images above in today’s post are marked as CollectingCandy.com Exclusives – you won’t find them anywhere else online.]<\/p>\n

I don’t believe that the Dipsy Doodle lasted too long for Beich’s as I could find no evidence of it being sold in later years.\u00a0 So this one may have been discontinued by the mid-1970’s.\u00a0 But there’s still a little more to the story…<\/p>\n

Though the Dipsy Doodle was considered a new launch in 1972, it was a relaunch of sorts for Beich’s, at least for the brand name.\u00a0\u00a0 During the 1930’s-1960’s period, Beich’s sold a different kind of Dipsy Doodle bar – a pecan\/cashew\/peanut nut roll.\u00a0 Friend and fellow collector Richard Saunders over at CandyWrapperArchive.com<\/a> has a cellophane wrapper example in his collection for this earlier incarnation of Beich’s Dipsy Doodle:<\/p>\n

\"Beich's

Beich’s Dipsy Doodle wrapper – 1930’s-1960’s – Image courtesy CandyWrapperArchive.com<\/a><\/p><\/div>\n

And that’s everything for today’s coverage of the distinctive Dipsy Doodle bar from 1972.<\/p>\n

See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Today I’m jumping all the way back to 1972 and an offering from Beich’s [Say “Bikes”], a company best known for their seasonal offerings and of course their taffy.\u00a0\u00a0 Now let’s take a look at their distinctive Dipsy Doodle bar.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[24,56,119],"tags":[317,666,817,816,321,316,328,351,332,18,14,324,78,333,21,222,15,348,11],"class_list":["post-9886","post","type-post","status-publish","format-standard","hentry","category-1970s","category-chocolate-2","category-peanut-butter","tag-1970s-candy","tag-1970s-wrapper","tag-beichs","tag-bikes","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-chocolate","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-packaging","tag-peanut-butter-2","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-2zs","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9886"}],"version-history":[{"count":25,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9886\/revisions"}],"predecessor-version":[{"id":9907,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9886\/revisions\/9907"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9886"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}