{"id":8441,"date":"2013-01-21T20:54:08","date_gmt":"2013-01-22T01:54:08","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=8441"},"modified":"2013-01-21T20:54:08","modified_gmt":"2013-01-22T01:54:08","slug":"angry-birds-fruit-gummies","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=8441","title":{"rendered":"Angry Birds Fruit Gummies!"},"content":{"rendered":"

\"CC_AngryRovio released its signature game Angry Birds on December 11th 2009 and in just over three years since then it has become a marketing behemoth.\u00a0 With multiple sequels dominating the charts, Angry Birds also led to a deluge of licensed products including a number of notable consumable treats.\u00a0 Today I’ll be taking a look at the candy packaging side of Angry Birds with Healthy Food Brands’ Angry Birds Fruit Gummies!<\/p>\n

When I first came across Angry Birds Gummies I thought they were a fad licensed product that would be here-and-gone in six months.\u00a0 Contrary to my first impression, these have stuck around and I’ve grown to appreciate them quite a lot.\u00a0 And of course I’ve had to collect all the candy boxes.<\/p>\n

The first series was released in 2011 with four different boxes each featuring a different bird and color scheme.\u00a0 The graphics for these are sharp and distinct – which no doubt grabbed consumer’s attentions.\u00a0 I should note that these are some of the few examples of current candy packaging that encourage any kind of saving with the “Collect Them All” call-out:<\/p>\n

\"Healthy

Healthy Food Brands – Angry Birds – Fruit Gummies – 1 of 4 – Red Bird – candy box – 2011<\/p><\/div>\n

\"Healthy

Healthy Food Brands – Angry Birds – Fruit Gummies – 2 of 4 – Yellow Bird – candy box – 2011<\/p><\/div>\n

\"Healthy

Healthy Food Brands – Angry Birds – Fruit Gummies – 3 of 4 – Blue Bird – candy box – 2011<\/p><\/div>\n

\"Healthy

Healthy Food Brands – Angry Birds – Fruit Gummies – 4 of 4 – Bad Piggie – candy box – 2011<\/p><\/div>\n

I like that the main mascot on the front of each box features a cut-out die line around it, encouraging one to use the cardboard birds for any manner of Angry Bird-themed craft or art projects.<\/p>\n

The first series of Angry Birds Gummies proved to be popular in 2011 and in early 2012 a new series of gummies were released based upon the futuristic sequel to the original game, Angry Birds Space.\u00a0 As with the original, Angry Birds Space Fruit Gummies came in four different boxes each with its own star mascot:<\/p>\n

\"Healthy

Healthy Food Brands – Angry Birds Space – Fruit Gummies – 1 of 4 – Red Bird – candy box – 2012<\/p><\/div>\n

\"Healthy

Healthy Food Brands – Angry Birds Space – Fruit Gummies – 2 of 4 – Purple Bird – candy box – 2012<\/p><\/div>\n

\"Healthy

Healthy Food Brands – Angry Birds Space – Fruit Gummies – 3 of 4 – Bomb Bird – candy box – 2012<\/p><\/div>\n

\"Healthy

Healthy Food Brands – Angry Birds Space – Fruit Gummies – 4 of 4 – Bad Piggie – candy box – 2012<\/p><\/div>\n

Beyond the two main Angry Birds gummies releases, Healthy Foods also gave us two different holiday-themed editions in 2012.\u00a0 These use graphics from the Angry Birds Seasons game and both of the boxes released thus far are visually pretty wonderful.\u00a0 Lots of seasonal Angry Birds imagery on both, with nice touches of the visual humor the series is known for.<\/p>\n

The first, a Halloween release, was one of my favorite seasonal releases<\/a> for Halloween 2012 – here it is:<\/p>\n

\"Healthy

Healthy Food Brands – Angry Birds Halloween – Fruit Gummies – candy box – October 2012<\/p><\/div>\n

Not to be left out, Christmas also received its own Angry Birds Fruit Gummies special edition package:<\/p>\n

\"Healthy

Healthy Food Brands – Angry Birds Christmas – Fruit Gummies – candy box – December 2012<\/p><\/div>\n

It’s unusual for a licensed candy like this to last long.\u00a0 Typically by the time the initial excitement around the property has diminished, the candy has already been discontinued.\u00a0 But I suspect that Angry Birds Fruit Gummies could end up sticking around for years to come.\u00a0 It just feels like it could have more long-term popularity.\u00a0 The closest candy comparison I can make would be with Frankford’s Spongebob Squarepants Gummy Krabby Patties, which have been on the market for more than five years now.<\/p>\n

And that’s all I’ve got for my coverage of Angry Birds Fruit Gummies.\u00a0 I wonder what the next brand extension for this one is going to be?\u00a0 If anyone spots a Valentine’s or Easter edition 3.5 oz box, let me know!<\/p>\n

See you next time!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Rovio released its signature game Angry Birds on December 11th 2009 and in just over three years since then it has become a marketing behemoth.\u00a0 With multiple sequels dominating the charts, Angry Birds also led to a deluge of licensed … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,722],"tags":[621,321,316,328,351,332,14,324,78,333,1227,723,153,21,622,15,348,11],"class_list":["post-8441","post","type-post","status-publish","format-standard","hentry","category-boxed","category-gummies","tag-angry-birds","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-gummies","tag-gummys","tag-licensed","tag-packaging","tag-rovio","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-2c9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8441"}],"version-history":[{"count":12,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8441\/revisions"}],"predecessor-version":[{"id":8465,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8441\/revisions\/8465"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8441"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}