{"id":8139,"date":"2013-01-08T10:28:59","date_gmt":"2013-01-08T15:28:59","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=8139"},"modified":"2013-01-08T10:28:59","modified_gmt":"2013-01-08T15:28:59","slug":"candilicious-a-1980s-fruit-chew-cousin-to-bubblicious","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=8139","title":{"rendered":"Candilicious – A 1980’s Fruit-Chew-Cousin to Bubblicious!"},"content":{"rendered":"

\"CC_Candilicious<\/p>\n

Back in 1988 Warner-Lambert, the company that created Bubblicious bubble gum a decade earlier, released Candilicious.\u00a0\u00a0\u00a0 A fruit chew confection that I’m guessing was similar to Starburst, Candilicious featured colorful packaging and a name\/logo combination that was clearly inspired by the success of the Bubblicious brand.<\/p>\n

The connection between Bubblicious and Candilicious is what first caught my attention a few years ago.\u00a0 I immediately noticed a similarity between the two logos:<\/p>\n

\"Candilicious-Bubblicious

Candilicious-Bubblicious logo comparison<\/p><\/div>\n

I’ve had a few pieces of Candilicious packaging in my collection for a while, but late last year I was finally able to zero in on exactly when they were released, thanks to this great vintage circular ad:<\/p>\n

\"Warner-Lambert

Warner-Lambert Candilicious newspaper circular ad – 1988<\/p><\/div>\n

That ad has a number of great qualities.\u00a0 First, it shows that the Candilicious candy pieces were packaged similarly and had roughly the same shape as Bubblicious bubble gum. The ad also showcases a flavor of Candilicious I’ve never come across before – Tropical:<\/p>\n

\"Tropical

Tropical Candilicious image from circular ad – 1988<\/p><\/div>\n

The ad is promoting a 1-pound bag size of Candilicious and I am fortunate to have an example of one in my collection.\u00a0 This was the first Candilicious piece I came across as a collector:<\/p>\n

\"Candilicious

Candilicious chewy candies bag – 1988<\/p><\/div>\n

Though that ad doesn’t show one, Candilicious was released in standard, candy-isle-sized single packs.\u00a0 I have two versions of the standard packaging I can share today.\u00a0 The first is from when the product was brand new:<\/p>\n

\"Warner-Lambert

Warner-Lambert – Candilicious -NEW- chewy candies – candy package – 1988<\/p><\/div>\n

And here’s a pack from a little later, after the “NEW” call-out was dropped:<\/p>\n

\"Warner-Lambert

Warner-Lambert – Candilicious chewy candies – candy package -1989<\/p><\/div>\n

Finally, here are what the individual wrappers looked like:<\/p>\n

\"Warner-Lambert

Warner-Lambert – Candilicious chewy candies – inner wrappers – 1988<\/p><\/div>\n

While discussing today’s topic with my older brother, he recalled seeing a comic book ad for Candilicious while sorting through some old comics recently.\u00a0 The comic ad features what was likely the early slogan for the brand, “Bigger Than You Figure”:<\/p>\n

\"Candilicious

Candilicious comic book ad – Bigger than you Figure – 1988<\/p><\/div>\n

Candilicious never really caught on, though it probably made its way into the 1990’s before finally disappearing.<\/p>\n

I have one last item to share today, an early animated television commercial for the brand.\u00a0 This comes from the YouTube channel of the animator who directed the spot, Sally Cruikshank<\/a>, and it’s pretty cool!<\/p>\n

Check out this groovy Candilicious tv spot:<\/p>\n