{"id":7592,"date":"2012-11-29T10:48:06","date_gmt":"2012-11-29T15:48:06","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=7592"},"modified":"2012-11-29T10:49:27","modified_gmt":"2012-11-29T15:49:27","slug":"peter-pauls-no-jelly-an-oddly-named-offering-from-the-70s","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=7592","title":{"rendered":"Peter Paul’s “No Jelly” – An oddly-named offering from the 70’s."},"content":{"rendered":"

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Back in 1972 the Peter Paul company, best known for their Mounds and Almond Joy offerings, released a bar to the market named for what it didn’t include rather than what it did.\u00a0 The No Jelly bar.<\/p>\n

There’s something about the name of this one that makes me think of the classic confectionery-related Monty Python skit “Crunchy Frog” – but I’ll get to that at the end of today’s post.<\/p>\n

To say that the name was received as unusual is accurate, and the earliest trade ad for the new bar highlighted as much:<\/p>\n

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Peter Paul – No Jelly bar – candy trade ad – August 1972<\/p><\/div>\n

Here’s the earliest No Jelly wrapper I have in my collection:<\/p>\n

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Peter Paul – [peanut butter with] No Jelly – candy bar wrapper – 1972-1973<\/p><\/div>I have some evidence that “No Jelly” was not the only name that the bar was tested with.\u00a0\u00a0 I recently uncovered a wrapper for a Peter Paul Sidekicks, with virtually the same logo and wrapper design, while also featuring the exact same ingredients and bar description as No Jelly.\u00a0 It’s interesting that the placement of the “NEW” call-out on the Sidekicks wrapper matches the one on the No Jelly wrapper in that 1972 trade ad (my earliest No Jelly wrapper doesn’t match the trade ad exactly).\u00a0 Because of that, it’s my theory that this was an alternative name tried out during the early test market phase of the bar:<\/p>\n

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Peter Paul – Peanut Butter Sidekicks – candy bar wrapper – early 1972?<\/p><\/div>\n

Here’s a screen cap from an old commercial reel, courtesy of fellow collector Jon Anderson:<\/p>\n

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Peter Paul – No Jelly – screen cap from TV commercial – early 1970’s – Image source: Jon Anderson<\/a><\/p><\/div>\n

Though it’s not in my collection, I do have an image of a slightly-later No Jelly wrapper, with a 15-cent printed-on price here:<\/p>\n

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Peter Paul – No Jelly 15-cent wrapper – 1973<\/p><\/div>\n

My pal Gregg Koenig also has a couple of early No Jelly items in his collection, so I wanted to include them here:<\/p>\n

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Peter Paul – No Jelly – Bite Size 3\/4 pound bag package – early 70’s – Image source: Gregg Koenig<\/a><\/p><\/div>\n

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“Yes Nixon no Jelly” promo pin – 1970’s – Image source: Gregg Koenig<\/a><\/p><\/div>\n

By 1975, No Jelly was still on shelves, but it must have been getting some negative response to the name.\u00a0 That year, the Peanut Butter part of the logo was made more prominent and the No Jelly, less-so.\u00a0 I have an example of a cut-down wrapper from that year:<\/p>\n

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Peter Paul – Peanut Butter with No Jelly – candy bar wrapper – 1975<\/p><\/div>\n

Here’s a trade ad from September 1975, showing the same redesigned wrapper:<\/p>\n

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Peter Paul – No Jelly – candy trade ad – Sept 1975<\/p><\/div>\n

So if the 1975 wrapper re-design revealed that No Jelly’s wonderfully-odd name was losing favor, what followed in 1976-1977 sealed the deal.\u00a0 By 1977, Peter Paul would still be making this bar, but would retire the No Jelly name – now branding it as the Peter Paul Peanut Butter Bar.<\/p>\n

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Peter Paul – Peanut Butter Bar – 20-cent candy bar wrapper – 1977<\/p><\/div>\n

The bar would continue on, at least up until 1979.\u00a0 I have a pair of later wrappers, but the design wouldn’t change much from this point forward.\u00a0\u00a0 The 1978 wrapper would see the “No Artificial Ingredients” info added prominently on the front:<\/p>\n

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Peter Paul – Peanut Butter Bar – candy wrapper – 1978<\/p><\/div>\n

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Peter Paul – Peanut Butter Bar – 25-cent vending candy bar wrapper – 1979<\/p><\/div>\n

And that’s all of the vintage wrappers I have to share today.<\/p>\n

There was a surprising amount of video related to No Jelly out in the internet, so I thought I’d gather them here for you.<\/p>\n

First up, a commercial spot for what was likely the test-marketed version of No Jelly – Peter Paul’s Sidekicks:<\/p>\n