{"id":7523,"date":"2012-11-25T15:52:33","date_gmt":"2012-11-25T20:52:33","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=7523"},"modified":"2012-11-25T15:52:33","modified_gmt":"2012-11-25T20:52:33","slug":"mmmars-1980-star-trek-action-fleet","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=7523","title":{"rendered":"M&M\/Mars’ 1980 Star Trek Action Fleet!"},"content":{"rendered":"

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Today I’m going to continue the Star Trek theme by going back to the decade before The Next Generation.<\/p>\n

In 1979, Paramount Pictures released Star Trek: The Motion Picture to movie theaters.\u00a0 Quite a lot of Star Trek licensing and cross-promotions followed and one of those marketing partners was the Mars company.\u00a0 One of the coolest things they released as part of their Star Trek push was a mail-away “Action Fleet” of cardboard fold-up starships.<\/p>\n

Consumers would have likely first learned about the promotion from special candy packs featuring it.\u00a0 I have only ever come across one of these Star Trek Action Fleet packs before.\u00a0 This is the one for M&M’s Peanut that I have in my collection:<\/p>\n

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Mars – M&M’s Peanut – Star Trek Action Fleet mail-away offer – candy package – 1980<\/p><\/div>\n

Here’s a close-up of the offer info:<\/p>\n

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Action Fleet offer close-up<\/p><\/div>\n

I can’t recall clearly, but I’m pretty sure I remember seeing these when I was a kid.\u00a0 I’d love to find some of the other wrappers with this promotion on them, but for now I’m happy to have at least one.<\/p>\n

Since we have the pack, I also wanted to share the Action Fleet mail-away contents.\u00a0 I’ll start with the mailer envelope and then show everything that came with it.<\/p>\n

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Mars – Star Trek Action Fleet Mail-Away – mailing envelope – 1980<\/p><\/div>\n

The return address on this is Young America, MN — I mailed away for a number of things as a kid, and Young America was the place that fulfilled quite a lot of the promotions back then.\u00a0 Here’s what came inside the packet:<\/p>\n

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Mars – Star Trek Action Fleet Mail-Away – instructions<\/p><\/div>\n

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Mars – Star Trek Action Fleet Mail-Away – Fleet Specification Guide<\/p><\/div>\n

I felt that this specification guide required some close-ups, so here they are:<\/p>\n

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Mars – Star Trek Action Fleet Mail-Away – Close-Up 1<\/p><\/div>\n

If you’re a Star Trek fan like I am — did you notice that they listed a cloaking device as part of the USS Enterprise’s defenses? \u00a0 That doesn’t sound right.<\/p>\n

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Mars – Star Trek Action Fleet Mail-Away – Close-Up 2<\/p><\/div>\n

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Mars – Star Trek Action Fleet Mail-Away – Close-Up 3<\/p><\/div>\n

Next up, I’m going to share the actual punch-out sheets that the fold-up ships came out of.\u00a0 I wasn’t sure if these would be all that entertaining in flat form, but what the heck – here they are:<\/p>\n

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Mars – Star Trek Action Fleet Mail-Away – Cross Bars<\/p><\/div>\n

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Mars – Star Trek Action Fleet Mail-Away – Klingon Cruiser Main<\/p><\/div>\n

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Mars – Star Trek Action Fleet Mail-Away – Work Bee<\/p><\/div>\n

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Mars – Star Trek Action Fleet Mail-Away – Vulcan Shuttle<\/p><\/div>\n

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Mars – Star Trek Action Fleet Mail-Away – Enterprise Main<\/p><\/div>\n

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Mars – Star Trek Action Fleet Mail-Away – Enterprise and Klingon Cruiser extras<\/p><\/div>\n<\/div>\n

That’s the full content of the mail-away Star Trek Action Fleet packet.<\/p>\n

I do have one other piece of promotion that Mars did with Star Trek: The Motion Picture.\u00a0 There may have been others, but so far this is all I’ve turned up.\u00a0 This is a Sunday circular for a mail-away for Mars fun-size packs and Star Trek pajamas.\u00a0 Star Trek pajamas!<\/p>\n

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Mars – Star Trek pajamas circular ad and coupon – 1980<\/p><\/div>\n

And that concludes my weekend of Star Trek coverage.\u00a0 I hope you enjoyed it and I’ll see you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Today I’m going to continue the Star Trek theme by going back to the decade before The Next Generation. In 1979, Paramount Pictures released Star Trek: The Motion Picture to movie theaters.\u00a0 Quite a lot of Star Trek licensing and … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,6,4,59],"tags":[321,316,328,351,332,14,324,78,333,1204,1209,21,569,15,348,11],"class_list":["post-7523","post","type-post","status-publish","format-standard","hentry","category-1970s","category-1980s","category-mms","category-mars","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-mms","tag-mars","tag-packaging","tag-star-trek","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1Xl","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/7523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7523"}],"version-history":[{"count":14,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/7523\/revisions"}],"predecessor-version":[{"id":7555,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/7523\/revisions\/7555"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7523"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}