{"id":7040,"date":"2012-10-26T18:38:49","date_gmt":"2012-10-26T22:38:49","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=7040"},"modified":"2012-10-26T18:38:49","modified_gmt":"2012-10-26T22:38:49","slug":"vintage-candy-industry-halloween-trade-ads","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=7040","title":{"rendered":"Vintage Candy Industry Halloween Trade Ads!"},"content":{"rendered":"

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As a candy packaging historian, a resource I’ve found to be invaluable are vintage candy industry trade periodicals.\u00a0 With names like National Candy Wholesaler and Candy Marketer, these magazines were subscribed to by people who worked inside the candy business and industry.<\/p>\n

Because of their target audience, the ads in trade magazines were decidedly different than the ones that targeted the end consumer.\u00a0 These are ads that most folks outside of the candy industry have rarely seen.<\/p>\n

Today, I’ve selected a number of these cool vintage industry trade ads that were focused on Halloween seasonal offerings.\u00a0 So let’s get to it!<\/p>\n

First up are a pair of ads that reflect the male-dominated world of sales in the 1960’s and early 1970’s.\u00a0\u00a0 The ticker-tape machine in this first trade ad certainly helps date it:<\/p>\n

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Beich – Halloween – Trick or Treat Tycoon – candy trade magazine ad double-page – May 1963<\/p><\/div>\n

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Leaf – Halloween Headquarters – Candy Industry Trade ad – July 1970<\/p><\/div>\n

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Leaf – Halloween Favorites – Candy Industry Trade Ad – July 1970<\/p><\/div>\n

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Luden’s – 5th Avenue – Halloween Candy Industry trade ad – July 1970<\/p><\/div>\n

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Tootsie Roll Products Hallowen – Candy Industry Trade ad – April 1974<\/p><\/div>\n

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Ferrara Pan – Junior Packages – Halloween candy industry trade ad – July 1969<\/p><\/div>\n

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Fred W. Amend Co – Chuckles – Candy Industry Halloween Trade ad – July 1970<\/p><\/div>\n

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Nabisco – Candy Industry Halloween Trade ad – June 1972<\/p><\/div>\n

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Holloway – Halloween candy industry trade ad – 1972<\/p><\/div>\n

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Leaf – Halloween Candy Industry trade ad – June 1972<\/p><\/div>\n

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Beech-Nut – Lifesavers – Halloween Candy Industry Trade ad June 1972<\/p><\/div>\n

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Mars – Starburst – Halloween Candy Trade ad – July 1986<\/p><\/div>\n

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Peter Paul – Halloween Treats – trade ad – May 1986<\/p><\/div>\n

And finally, here’s a fantastic double-page ad for some of Hershey’s Halloween offerings for 1972.\u00a0 Notice the Halloween-themed display box overwraps.\u00a0 This was how a lot of Halloween candy was packaged back then.\u00a0 Rather than doing special individual wrappers, standard bars were simply given a display box overwrap.<\/p>\n

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Hershey – Halloween Candy Industry Trade Ad – June 1972<\/p><\/div>\n

And that’s everything I’ve got to share today on Halloween-themed industry trade ads.\u00a0 I hope you enjoyed the glimpse into how the folks behind the candy used to market to the folks who sold it to us.<\/p>\n

See you next time!<\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Today\u2019s post has been part of CollectingCandy.com\u2019s Countdown to Halloween.\u00a0 To check out other sites celebrating Halloween all month long, check out the official Halloween Countdown site.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As a candy packaging historian, a resource I’ve found to be invaluable are vintage candy industry trade periodicals.\u00a0 With names like National Candy Wholesaler and Candy Marketer, these magazines were subscribed to by people who worked inside the candy business … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49,24,6,56,589,252,134,50],"tags":[321,316,328,624,351,332,14,324,78,333,1222,415,21,593,15,625,348,11],"class_list":["post-7040","post","type-post","status-publish","format-standard","hentry","category-1960s","category-1970s","category-1980s","category-chocolate-2","category-countdowntohalloween","category-halloween","category-hershey","category-holiday-2","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-industry","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-halloween","tag-halloween-candy","tag-packaging","tag-seasonal-candy","tag-sweets","tag-trade-ads","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1Py","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/7040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7040"}],"version-history":[{"count":13,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/7040\/revisions"}],"predecessor-version":[{"id":7068,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/7040\/revisions\/7068"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7040"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}