{"id":6478,"date":"2012-09-17T13:41:13","date_gmt":"2012-09-17T17:41:13","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=6478"},"modified":"2012-09-17T13:41:13","modified_gmt":"2012-09-17T17:41:13","slug":"sailor-boy-penny-candy-from-cracker-jack-and-cracker-jack","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=6478","title":{"rendered":"Sailor Boy Penny Candy from Cracker Jack – And Cracker Jack!!"},"content":{"rendered":"

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I’ve always looked at Cracker Jack as more of a snack food than a confectionery product, but it really is a confection.\u00a0 Because of that, on it’s own it could be considered a legitimate topic for CollectingCandy.<\/p>\n

Recently however, a wrapper surfaced from the early part of the 20th Century which provides a direct link between Cracker Jack and classic wrapped candies.\u00a0 It’s one I never knew existed.<\/p>\n

Produced by the Cracker Jack Company of Chicago, Sailor Boy penny candy was a wrapped treat sold in the 1930’s.\u00a0 The wrapper features the classic Cracker Jack sailor boy mascot and dog, holding a box of Cracker Jacks.\u00a0 Here’s the wrapper:<\/p>\n

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Cracker Jack Company – Sailor Boy candy wrapper – 1930’s<\/p><\/div>\n

That Sailor Boy wrapper is a pretty great piece of confectionery history, because it firmly ties the world and history of Cracker Jack together with that of standard wrapped candy.<\/p>\n

Even before this discovery I’d been interested in Cracker Jack packaging and picked up a number of interesting pieces over the years.\u00a0 I’m going to take this opportunity to share a number of them today.\u00a0 So let’s get to it.<\/p>\n

First, a couple oddball pieces that diverged from the standard Cracker Jack formula.\u00a0 This is a package for Cracker Jack Popping Corn:<\/p>\n

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Borden – Cracker Jack Popping Corn – file copy plastic pack – 1970’s<\/p><\/div>\n

And here is the second version box design used for a 1980’s Cracker Jack branded cereal:<\/p>\n

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Ralston – Cracker Jack Cereal – free inside – bike spoke reflector – cereal box – 1985<\/p><\/div>\n

And here’s the look of the cereal box from its initial release:<\/p>\n

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Cracker Jack cereal box design from 1984 – via Gregg Koenig<\/a><\/p><\/div>\n

Now onto some actual Cracker Jack:<\/p>\n

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Borden – Cracker Jack foil box wrap – 1968<\/p><\/div>\n

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Borden – Cracker Jack – candied popcorn snack box wrap – late 1970’s<\/p><\/div>\n

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Borden – Cracker Jack – 1 box free – snack box foil wrap – 1970’s<\/p><\/div>\n

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Borden – Cracker Jack – Marvel Super Heroes toy surprize inside – box panel scans – 1979<\/p><\/div>\n

In the 1980’s, Cracker Jack would get a run of nostalgic packaging, each one telling the story of the history of the brand:<\/p>\n

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Borden – Cracker Jack – Nostalgia package wrapper – Bear Postcard – late 1980’s<\/p><\/div>\n

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Borden – Cracker Jack – Nostalgia package wrapper – Bear Postcard alt – late 1980’s<\/p><\/div>\n

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Borden – Cracker Jack – Nostalgia package wrapper – Airplane Spotter alt – late 1980’s<\/p><\/div>\n

There was also a short-lived flavor-extension for Cracker Jack that was released in the early 1990’s:<\/p>\n

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Borden – Cracker Jack Butter-Toffee – New Flavor – package wrapper – 1991<\/p><\/div>\n

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Borden – Cracker Jack Butter-Toffee – Nickelodeon game card – package wrapper – 1992<\/p><\/div>\n

Borden continued to produce Cracker Jack with its classic design well into the 1990’s.<\/p>\n

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Borden – Cracker Jack – box wrapper – 1994<\/p><\/div>\n

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Borden – Cracker Jack – Looney Tunes prize inside – box wrapper – 1996<\/p><\/div>\n

In late 1996, Borden would take their classic mascot illustration and give it a significant update with this look:<\/p>\n

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Borden – Cracker Jack box wrapper – New prize inside – 1996<\/p><\/div>\n

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Borden – Cracker Jack – Scooby Doo Prize Inside – box wrapper – 1997<\/p><\/div>\n

In 1998, another major change for the Cracker Jack brand occurred when Frito-Lay took ownership of it, as you can see here:<\/p>\n

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Frito-Lay – Cracker Jack box wrapper – prize inside – 1998<\/p><\/div>\n

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Frito-Lay – Cracker Jack – snack package bag – Ploids coupon – 1998<\/p><\/div>\n

Cracker Jack has been a part of the Frito-Lay family since 1998, and remains so today.<\/p>\n

Frito-Lay had experimented around with some exotic flavor extensions like green apple flavored Cracker Jack, but I’ve not yet been able to track any of those down yet.\u00a0 But when I do, I’ll come back and write about them here on the site.<\/p>\n

So for today, that’s everything I’ve got to share on this wonderful confectionery classic.<\/p>\n

See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve always looked at Cracker Jack as more of a snack food than a confectionery product, but it really is a confection.\u00a0 Because of that, on it’s own it could be considered a legitimate topic for CollectingCandy. Recently however, a … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49,24,6,35,47],"tags":[],"class_list":["post-6478","post","type-post","status-publish","format-standard","hentry","category-1960s","category-1970s","category-1980s","category-1990s","category-boxed"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1Gu","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6478"}],"version-history":[{"count":14,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6478\/revisions"}],"predecessor-version":[{"id":6512,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6478\/revisions\/6512"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6478"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}