{"id":6323,"date":"2012-09-04T14:30:00","date_gmt":"2012-09-04T18:30:00","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=6323"},"modified":"2012-09-04T14:44:48","modified_gmt":"2012-09-04T18:44:48","slug":"leafs-hip-bubble-gum-its-psychedlic","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=6323","title":{"rendered":"Leaf’s Hip Bubble Gum – It’s Psychedlic!"},"content":{"rendered":"

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Yesterday’s post on vending machine insert cards had me looking over some of my cool retail bubble gum pieces.\u00a0 One I recently added to my collection is a 1970’s Hip bubble gum cello pack wrapper from Leaf.\u00a0\u00a0 Referred to as “color burst” bubble gum, it turns out its origins are a little more psychedelic…<\/p>\n

Here’s the cello pack wrapper from 1978 that has the color burst tag:<\/p>\n

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Leaf – Hip – color burst bubble gum – cello candy package – 1977<\/p><\/div>\n

I wasn’t sure of the exact date of this one or just what kind of gum that “Hip Bubble Gum” was.\u00a0 But a search through a pair of 1977 and 1978 trade magazines turned up these images of Hip display boxes, which answered both questions.\u00a0 I had thought that the pack might have contained multi-color gumballs, but my guess was wrong.<\/p>\n

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1977-78 Leaf Hip display box images.<\/p><\/div>\n

Based upon those display box images, I was able to discern that the gum itself was some kind of multi-color pebble gum, or upon closer examination a multi-colored thick disc of pressed gum.\u00a0\u00a0 It also revealed that the cello pack style I had was the exact kind that was on sale in 1977-78.<\/p>\n

Figuring all that out was pretty satisfying, and I was ready to put a fork in my research on Leaf’s Hip bubble gum.\u00a0 But then, during an e-mail exchange with fellow collector Lance Laurie, he mentioned a “psychedelic bubble gum” package he found a dozen years earlier.\u00a0 I was curious about this package, and it turns out that what he had was an earlier version of Leaf’s Hip gum – and it was awesome.<\/p>\n

Lance sent along the following image, so that I could include it in today’s post on the brand.<\/p>\n

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Leaf – Hip – Psychedelic bubble gum – 1960’s early 70’s – Courtesy Lance Laurie<\/p><\/div>\n

It’s great to see what I’m guessing is the original “Hip” gum in all its psychedelic glory.\u00a0 The “Hip” name also makes a bit more sense, when placing it back into the era of groovy-hippie marketing.<\/p>\n

I think it’s safe to guess that Hip didn’t last into the 80’s.\u00a0 As trends changed, I suspect that Hip just wasn’t hip anymore, and it faded away from store shelves.\u00a0\u00a0 But at least we get to appreciate what they were.<\/p>\n

And that’s everything for today’s post on this psychedelic, color-bursting bubble gum.<\/p>\n

See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday’s post on vending machine insert cards had me looking over some of my cool retail bubble gum pieces.\u00a0 One I recently added to my collection is a 1970’s Hip bubble gum cello pack wrapper from Leaf.\u00a0\u00a0 Referred to as … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49,24,5,34],"tags":[553,519,518,37,321,316,328,351,332,14,324,78,333,559,560,21,15,12,348,558,11],"class_list":["post-6323","post","type-post","status-publish","format-standard","hentry","category-1960s","category-1970s","category-bubble-gum","category-gum-2","tag-1960s-gum","tag-1970s-gum","tag-70s-gum","tag-bubble-gum-2","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-hippie-candy","tag-leaf-gum","tag-packaging","tag-sweets","tag-vintage","tag-vintage-candy-wrapper","tag-vintage-gum","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1DZ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6323"}],"version-history":[{"count":11,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6323\/revisions"}],"predecessor-version":[{"id":6338,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6323\/revisions\/6338"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6323"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}