{"id":6077,"date":"2012-08-25T11:33:04","date_gmt":"2012-08-25T15:33:04","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=6077"},"modified":"2012-08-25T11:33:04","modified_gmt":"2012-08-25T15:33:04","slug":"australia-new-zealands-2008-mms-election-posters","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=6077","title":{"rendered":"Australia-New Zealand’s 2008 M&M’s Election Posters!"},"content":{"rendered":"

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Though the marketing for international brands like M&M’s has become more homogenous over the decades, there can still be fascinating differences, depending on the country.\u00a0 Today, I’d like to showcase an aspect of an M&M’s campaign that was quite a bit of fun, and was done for the Australia-New Zealand markets:\u00a0 The 2008 M&M’s Election posters!<\/p>\n

While coming up for a title for today’s piece, I was considering going with, “And Green Gets Scandalous Again!”, due to the nature of her poster from this campaign.\u00a0 I’ve discussed before how it seems the Australian market is more willing than their USA counterparts, to have a touch of risque fun with their mascots.\u00a0 I first touched on this idea in my piece on Australia’s M&M’s Bare All<\/a> promotion, and later on the topic of the recent Aussie version of the M&M’s Coconut Packaging<\/a>.\u00a0\u00a0 It just seems that the Australians have more of a willingness to let the candy speak to an adult sense of humor.\u00a0 They certainly aren’t afraid of a little double entendre.<\/p>\n

Here’s the poster for Miss Green – what do you think?:<\/p>\n

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Australia-New Zealand – Mars – M&M’s Election Vote Green poster – 2008<\/p><\/div>\n

My favorite poster from the set of six that was released is the one for Red, which smartly invokes a cold-war era Soviet style propaganda look.\u00a0 It’s an awfully cool poster for a candy promotion, complete with aged and worn paper effects:<\/p>\n

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Australia-New Zealand – Mars – M&M’s Election Redolution poster – 2008<\/p><\/div>\n

The other posters in the line-up are a bit more of what you’d expect, but they’re still pretty neat.\u00a0 Here they are:<\/p>\n

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Australia-New Zealand – Mars – M&M’s Election Vote Yellow poster – 2008<\/p><\/div>\n

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Australia-New Zealand – Mars – M&M’s Election Vote Blue poster – 2008<\/p><\/div>\n

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Australia-New Zealand – Mars – M&M’s Election Vote Crispy poster – 2008<\/p><\/div>\n

And finally, here’s the main promotional poster image, which describes the details of the promotion, and features all of the mascots involved:<\/p>\n

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Australia-New Zealand – Mars – M&M’s Election main poster- 2008<\/p><\/div>\n

I believe these posters were only meant for in-store promotion, and were not mail-aways or giveaways.\u00a0 Each poster is double-sided, with a different design on the front from the back – so there were actually only three posters in the set, each sporting a different pair of these designs on either side.\u00a0 Though, you’d need two sets of three to be able to display them all at the same time.<\/p>\n

I really dig the graphic look they went for with these posters – and it’s an approach I’m seeing more and more.\u00a0 I look at the Redolution poster and I’m reminded of the stylized movie poster prints that have been coming out of the Alamo Draft House<\/a> in recent years, the beautiful “Mondo” poster prints<\/a>.<\/p>\n

M&M’s would have a similar campaign here in the USA two years later, with the M&M’s VOTE promotion.\u00a0 We didn’t get Miss Green “working the polls” but we did get to vote on our favorite M&M mascot.\u00a0 Here’s a promotional sticker I picked up for that one:<\/p>\n

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M&M’s Vote for your Favorite Character promo sticker – 2010<\/p><\/div>\n

I should note that elections and M&M’s are nothing new.\u00a0 There are the Presidential M&M’s<\/a> of course, and looking through my archives I found evidence of an M&M’s vote campaign as early as 1988.\u00a0\u00a0 This is a portion of a hat-band that was released back then:<\/p>\n

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M&M’s “Vote For Fun in America” Hatband graphic – 1988<\/p><\/div>\n

Voting for fun – that seems like a platform we can all get behind, don’t you agree?<\/p>\n

And that’s everything I’ve got for today on the electoral world of M&M’s.<\/p>\n

See you next time!<\/p>\n

[Note:\u00a0 I did some additional research and it would seem that the M&M’s Election posters were designed out of New Zealand by the talented team at The Craft Shop<\/a>.]<\/p>\n","protected":false},"excerpt":{"rendered":"

Though the marketing for international brands like M&M’s has become more homogenous over the decades, there can still be fascinating differences, depending on the country.\u00a0 Today, I’d like to showcase an aspect of an M&M’s campaign that was quite a … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,4],"tags":[321,316,328,351,332,14,324,78,333,1204,532,533,531,534,21,15,348,11],"class_list":["post-6077","post","type-post","status-publish","format-standard","hentry","category-1980s","category-mms","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-mms","tag-mms-campaign","tag-mms-election","tag-mms-mascot","tag-mms-vote","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1A1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6077"}],"version-history":[{"count":23,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6077\/revisions"}],"predecessor-version":[{"id":6109,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6077\/revisions\/6109"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6077"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}