{"id":5798,"date":"2012-08-12T18:39:27","date_gmt":"2012-08-12T22:39:27","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=5798"},"modified":"2012-08-12T18:44:57","modified_gmt":"2012-08-12T22:44:57","slug":"the-original-1937-rolo","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=5798","title":{"rendered":"The Original 1937 Rolo!"},"content":{"rendered":"

\"\"<\/a>Just over two months ago, I wrote about the history of Rolo<\/a>.\u00a0 At the time, the earliest wrapper I had to show you was from 1952, but today I get to reveal what the very first Rolo wrapper from 1937 looked like.<\/p>\n

Shortly after I wrote that article, I received an e-mail from the United Kingdom.\u00a0 The e-mail was from the son of a gentleman who had collected chocolate wrappers during a few years in his youth.\u00a0\u00a0 That man was now 87-years-old, and he held onto those wrappers through the decades.<\/p>\n

Over the following few weeks, I exchanged e-mails with the man’s son and daughter.\u00a0 I quite enjoyed getting to meet and know this family in this small way.\u00a0 I was curious to hear about how and when he saved his collection, and he was gracious enough to pen this reply:<\/p>\n

“As a schoolboy from 1935 to 1940, I spent pocket money on chocolate bars, usually priced 2d.\u00a0 Shops would have a number of different brands and I collected as many different makes as possible. Whenever towns apart from my home town were visited, I would look for new bars , so some are from various parts of the country.<\/p>\n

Collecting finished with the war when RATION chocolate bars became the only ones available.<\/p>\n

Every bar was eaten by me!<\/p>\n

After the war I took no further interest in wrappers and the collection has remained untouched since 1940 with no additions.” \u00a0 –\u00a0 Leo Harwood.<\/p><\/blockquote>\n

I worked out a deal with Mr. Harwood to acquire a few of the pieces from his collection, and to say that I was thrilled to do so is an understatement.<\/p>\n

Knowing that these wrappers were coming directly from the man who, some seventy-years earlier, purchased and saved them himself, was pretty incredible.\u00a0\u00a0 Writing about it today, I’m still quite moved by the idea.<\/p>\n

Among the wrappers I acquired were a pair of Rolo pieces, one of which turns out to be the very first Rolo wrapper released.\u00a0 Here it is, the very first Rolo wrapper from 1937:<\/p>\n

\"\"<\/a>

UK – Mackintosh’s – Rolo – 2d chocolate candy wrapper – provisional patent – 1937 1938<\/p><\/div>\n

I wasn’t aware when I first saw that Rolo wrapper that it was THE first.\u00a0 However, when I noticed the “provisional” trademark indication, that was a big hint.\u00a0 A deep search into the U.S. Trademark Office Archives turned up the following proof; an image which verified that this was, in fact, the very first style to grace Rolo packages:<\/p>\n

\"\"<\/a>

Mackintosh’s Rolo wrapper – 1938 – From US Trademark Archives<\/p><\/div>\n

There was one other Rolo wrapper that came to me from this collection.\u00a0 Likely from just a few years later:<\/p>\n

\"\"<\/a>

UK – Mackintosh’s – Rolo – chocolate candy wrapper – 1939<\/p><\/div>\n

You’ll notice that wrapper no longer has a provisional patent indication.\u00a0\u00a0 It’s also a bit smaller, with no price marking included.<\/p>\n

And that’s everything I have to share today on the very first Rolo.<\/p>\n

In the coming months, I hope to be able to share more from the wonderful collection that these Rolo wrappers came from, so stay tuned.<\/p>\n

See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Just over two months ago, I wrote about the history of Rolo.\u00a0 At the time, the earliest wrapper I had to show you was from 1952, but today I get to reveal what the very first Rolo wrapper from 1937 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75,56],"tags":[1211,321,316,328,351,332,361,14,324,78,333,326,1216,21,510,325,327,15,122,509,348,11],"class_list":["post-5798","post","type-post","status-publish","format-standard","hentry","category-british","category-chocolate-2","tag-british","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-chocolate-wrapper","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-mackintosh","tag-nestle","tag-packaging","tag-pre-war-chocolate-wrapper","tag-rolo","tag-rowntree","tag-sweets","tag-uk","tag-united-kingom","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1vw","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/5798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5798"}],"version-history":[{"count":15,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/5798\/revisions"}],"predecessor-version":[{"id":5816,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/5798\/revisions\/5816"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5798"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}