{"id":5246,"date":"2012-07-17T12:13:32","date_gmt":"2012-07-17T16:13:32","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=5246"},"modified":"2012-07-17T12:13:32","modified_gmt":"2012-07-17T16:13:32","slug":"hot-tamales-get-a-firey-facelift","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=5246","title":{"rendered":"Hot Tamales Get a Firey Facelift!"},"content":{"rendered":"

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Collecting candy oftentimes starts like many collectible hobbies in that it can begin with a search for some kind of personal nostalgia – that’s what first prompted me to start hunting down old candy packaging.\u00a0 In my case, I was looking for the old style of Hot Tamales box that I grew up with.<\/p>\n

But sometimes collecting candy starts when a person notices a change on the store shelves – suddenly, a product that they had become familiar with loses a mascot, gets a logo change, or otherwise alters its look.\u00a0 I’ve talked to several collectors who started with that as their initial impetus – a change in packaging.\u00a0\u00a0 It is for that reason and more that when a classic candy brand receives a significant packaging redesign, we here at CollectingCandy.com take notice.\u00a0 Not to mention that the product we’ll be looking at today is one of our faves: Hot Tamales!<\/p>\n

Back in 2004, Hot Tamales replaced its’ Sunglasses-wearing Sun mascot with a flaming fireball character – also wearing sunglasses.\u00a0 It’s an evolution I covered in my early piece, Hot Tamales – The Cinnamon Center of my Collector Heart.<\/a>\u00a0 That red fireball box had remained largely unchanged until just this year.<\/p>\n

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Just Born – Hot Tamales – Chewy Cinnamon Flavored Candies – candy box – December 2011<\/p><\/div>\n

Seven years is a pretty good run for a major package design, so it’s not surprising that Hot Tamales got the upgrade treatment this year.\u00a0 Many of the elements from the outgoing box remain, but the look of the new packaging is decidedly more intense.\u00a0 I can say without reservation that I love it.\u00a0 And here it is:<\/p>\n

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Just Born – Hot Tamales – Fierce Cinnamon Flavored Chewy Candies – candy box – June 2012<\/p><\/div>\n

I’m quite pleased that Hot Tamales have not lost their mascot, as I think that would have been a tragedy.\u00a0 So our fireball mascot remains, and the core logo design is intact, but the rest of the box is quite different.<\/p>\n

One item to note which is not part of the graphic design is the fact that the “theater boxes” for Hot Tamales have been reduced from 6 ounce size to a 5 ounce size.\u00a0 This appears to be happening industry wide, as I’ve noted a similar change with Ferrara Pan’s theater-sized offerings.\u00a0 I suspect this is an earnest attempt to reduce portion size in the wake of public opinion that portions have become too generous.<\/p>\n

I have to admit that when I first saw this new design box, I thought it might be a new design for Hot Tamales Fire, or perhaps something else entirely.\u00a0 It was such a lively design and the flavor was described as “fierce” cinnamon – I suspected that maybe this would be some new kind of Mega-Hot Hot Tamales.\u00a0\u00a0 But it turns out these changes were simply to highlight what the standard Hot Tamales were already bringing to the table.\u00a0 It’s good bit of marketing that resulted in quite an attractive new packaging design.<\/p>\n

The outgoing box designs will likely be on shelves throughout the rest of 2012, but soon they will disappear from stores, replaced by the new look.\u00a0 Soon, the flat-red box will be “old school” and we will look back on it with a nostalgia of its own.<\/p>\n

I wonder if this design change will give someone the idea to start saving a box here and there, and starting their own collection?\u00a0 If they do, I hope they eventually join us here at CollectingCandy.com.<\/p>\n

And that’s all I’ve got for today on this significant packaging upgrade of one of my favorite confectionery classics.\u00a0 See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Collecting candy oftentimes starts like many collectible hobbies in that it can begin with a search for some kind of personal nostalgia – that’s what first prompted me to start hunting down old candy packaging.\u00a0 In my case, I was … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[321,316,328,453,351,332,449,406,14,324,78,333,345,452,451,21,450,15,348,11],"class_list":["post-5246","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-package-design","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-cinnamon-candies","tag-cinnamon-candy","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-just-born","tag-pacakge-design","tag-package-redesign","tag-packaging","tag-packaging-design","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1mC","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/5246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5246"}],"version-history":[{"count":15,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/5246\/revisions"}],"predecessor-version":[{"id":5265,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/5246\/revisions\/5265"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5246"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}