{"id":5080,"date":"2012-07-07T16:46:38","date_gmt":"2012-07-07T20:46:38","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=5080"},"modified":"2012-07-07T16:46:38","modified_gmt":"2012-07-07T20:46:38","slug":"spotted-this-week-unreals-organic-candy-bars","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=5080","title":{"rendered":"Spotted this week: Unreal’s Organic Candy Bars!!"},"content":{"rendered":"

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Here at CollectingCandy.com, we celebrate candy packaging, candy marketing, and the people behind it all.\u00a0 Oftentimes that takes us down rarely-seen or unusual historical paths, and that’s where a lot of fun can be found.\u00a0 But sometimes we get to look at something unusual that’s in stores right now.\u00a0 Such is the case with Unreal, a line of organic candy bars that recently came to market.<\/p>\n

This isn’t a candy review site, so I won’t get into the details of the actual product too much.\u00a0 Needless to say, I sampled Unreal’s organic offerings and I quite liked them.\u00a0 So yes, I bought them for the wrappers, but ended up happily eating the goodies, too.<\/p>\n

My friend Cybele over at CandyBlog<\/a> writes up detailed reviews of the whole Unreal line, so if you’re curious about the contents, you can read more about them over there.<\/a><\/p>\n

Marketing “organic” to the typical candy bar consumer is not an easy thing to do, nor is marketing candy bars to the organic crowd, but I do think it could work, and these folks seem to have taken the right tack to do so.\u00a0 The packaging is unified, striking, and different, allowing it to stand-out in a pretty competitive marketplace.\u00a0 The Unreal website<\/a> also doesn’t shy away from these bars still being candy – they’re not selling this as health food – they’re purposely placing these where candy bars live.<\/p>\n

The wrappers are black, featuring the Unreal logo in colored foil, each bar receiving a number and description, rather than a name.\u00a0\u00a0 To me it’s sort of a cool futuristic sci-fi look, and I’ll be curious to see if it grabs the typical consumer’s attention.\u00a0 For now I just want to show off these striking wrappers.<\/p>\n

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Unreal 5 – organic candy – candy bar wrapper – 2012<\/p><\/div>\n

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Unreal 5 – organic candy – candy bar wrapper – 2012<\/p><\/div>\n

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Unreal 8 – organic candy – candy bar wrapper – 2012<\/p><\/div>\n

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Unreal 41 – organic candy – candy package – 2012<\/p><\/div>\n

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Unreal 54 – organic candy – candy package – 2012<\/p><\/div>\n

For now it appears that they’ve got those five different offerings, each one an organic alternative to a candy bar aisle mainstay. I’ll be keeping my eyes peeled for new additions to the line-up.<\/p>\n

And that’s everything on Unreal’s Organic candy bar line-up.\u00a0 See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Here at CollectingCandy.com, we celebrate candy packaging, candy marketing, and the people behind it all.\u00a0 Oftentimes that takes us down rarely-seen or unusual historical paths, and that’s where a lot of fun can be found.\u00a0 But sometimes we get to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[321,316,328,351,332,14,324,78,333,409,410,21,15,348,11],"class_list":["post-5080","post","type-post","status-publish","format-standard","hentry","category-chocolate-2","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-organic-candy","tag-organic-chocolate","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1jW","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/5080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5080"}],"version-history":[{"count":17,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/5080\/revisions"}],"predecessor-version":[{"id":5103,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/5080\/revisions\/5103"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5080"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}