{"id":4879,"date":"2012-06-28T14:25:19","date_gmt":"2012-06-28T18:25:19","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=4879"},"modified":"2015-07-16T02:25:06","modified_gmt":"2015-07-16T06:25:06","slug":"the-100000-bar-a-100-grand-history","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=4879","title":{"rendered":"The $100,000 Bar – A 100 Grand History."},"content":{"rendered":"
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100,000 bar trade ad – February 1967<\/p><\/div>\n

[Note:\u00a0 For an updated look back at Nestle’s 100 Grand history, check out “50 Years of Nestle’s 100 Grand Bar History!”<\/a>]<\/p>\n

According to my research, Nestle filed the trademark for the $100,000 bar way back in 1964, though some accounts report its nationwide launch as 1966.\u00a0 Whatever the exact date of its introduction was, the bar has been around nearly half a century, and that’s pretty impressive.<\/p>\n

Early $100,000 bar packaging looked quite different than the wrappers most readers will know.\u00a0 I have an example in my collection that dates back to that early style.\u00a0 This one likely dates back to the late 1960’s, though it could be a very early 70’s example:<\/p>\n

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Nestle’s – 100,000 Dollar Bar candy wrapper – late 1960’s early 1970’s<\/p><\/div>\n

Though it’s not the wrapper I recall from my own youth, I quite dig the look of these early $100,000 bars – with the woodcut-looking logo, and diagonal color-bands.\u00a0 It’s pretty cool.<\/p>\n

From my pal Dan Goodsell’s collection, here is a miniature fun-size wrapper version of this early design:<\/p>\n

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Nestle’s – $100,000 Bar miniature wrapper – 1960’s early 1970’s – Courtesy Dan Goodsell<\/p><\/div>\n

It’s a design that would last until 1973, when the package design was completely overhauled.<\/p>\n

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Nestle’s $100,000 bar – clipping – June 1973<\/p><\/div>\n

That wrapper with the kid is the one I most clearly associate with my early recollections of the $100,000 bar – which is why it remains one of my all-time favorites.\u00a0\u00a0 Here’s a great example of one of these early versions, from 1976:<\/p>\n

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Nestle – $100,000 Bar – 20-cent chocolate candy bar wrapper – 1976<\/p><\/div>\n

Though that wrapper dates to 1976, there are changes already evident from the 1973 version:\u00a0 the yellow call-out box has changed from “now more chocolate” to simply indicating “chewy caramel”, and the Nestle’s brand name changed to the singular Nestle.\u00a0 Though we can’t see the back side of that 1973 wrapper, it’s safe to assume it lacked a UPC code as well.<\/p>\n

Fun-size wrappers didn’t get the kid image as you can see here on this 1976 wrapper:<\/p>\n

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Nestle – $100,000 bar – fun size – candy bar wrapper – 1976<\/p><\/div>\n

As the 1970’s went on, the wrapper didn’t change much from the 1976 version.\u00a0 Though the printed-on price was dropped the very next year:<\/p>\n

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Nestle – $100,000 Bar -chocolate candy bar wrapper – 1977<\/p><\/div>\n

In 1977, the fun-size $100,000 bar wrappers lost some of the elements they had previously shared with the full-sizers.\u00a0 Here’s one from my collection – actually the first vintage $100,000 wrapper of any kind I acquired for my collection:<\/p>\n

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Nestle – $100,000 Bar – Fun Size miniature candy bar wrapper – 1977<\/p><\/div>\n

One of the last wrappers of the 1970’s featured a great promotion, one likely meant to tie into the success of the Superman motion picture:<\/p>\n

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Nestle – $100,000 bar wrapper – Superman ring offer – 1979<\/p><\/div>\n

Before moving on from the 1970’s, I would like to note that it appears that $100,000 bar wrappers featuring the kid were all of the folded variety.\u00a0 Yet I have one example that is of the crimped-end variety here:<\/p>\n

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Nestle – $100,000 bar – candy bar wrapper – 1970’s<\/p><\/div>\n

Looking at the progression, my guess is that the crimped version came at the very end of the kid-wrapper timeline, as the first wrappers without the kid were crimped-end wrappers.\u00a0\u00a0 I wonder just who that $100,000 bar kid was?\u00a0 Anyone out there know that kid?<\/p>\n

In 1980, the $100,000 wrapper received another refresh and redesign.\u00a0 This is one of those first wrappers:<\/p>\n

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Nestle – $100,000 bar – chocolate candy bar wrapper – 1980<\/p><\/div>\n

So the kid was dropped, and there were a few graphical flourishes added in 1980.\u00a0 The logo itself received a taste of that woodcut look from the 1960’s, and the yellow spots received drop-shadows.\u00a0\u00a0 This look carried on throughout the 1980’s.<\/p>\n

Here’s a fun-size or trial-size wrapper from this period:<\/p>\n

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Nestle – $100,000 Bar – 10-cent trial size candy bar wrapper – 1981<\/p><\/div>\n

The next overhaul came with the $100,000 name itself, likely in 1985 or 1986, when it took on the slang for one-hundred-thousand dollars, and became 100 Grand<\/em>.<\/p>\n

Here’s my earliest example of a wrapper sporting the new name.\u00a0 This one was still made of paper with a Glassine coating:<\/p>\n

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Nestle – 100 Grand – chocolate candy bar wrapper – 1986<\/p><\/div>\n

In the later 1980’s or early 1990’s, 100 Grand wrappers would change from Glassine paper to mylar – and here’s an example of one of those that I have:<\/p>\n

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Nestle – 100 Grand – chocolate candy bar wrapper – late 1980’s to early 1990’s<\/p><\/div>\n

The 100 Grand joined all other confectionery packaging here in the USA in 1994 with the addition of the modern Nutrition Facts panel:<\/p>\n

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Nestle – 100 Grand – chocolate candy bar wrapper – 1990’s<\/p><\/div>\n

I don’t have any modern-era fun-size wrappers for 100 Grand, but I do have a large fun-size ploybag:<\/p>\n

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Nestle – 100 Grand – Fun Size bars dollar sign polybag – 2000’s<\/p><\/div>\n

During the mid-2000’s, Nestle tried out some flavor variations with the 100 Grand.\u00a0\u00a0 Here are a pair of wrappers, courtesy my friends over at CandyWrapperArchive.com<\/a>:<\/p>\n

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Nestle – 100 Grand with Peanuts – 2005 – Courtesy CandyWrapperArchive.com<\/p><\/div>\n

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Nestle – 100 Grand Dark – 2006 – Courtesy CandyWrapperArchive.com<\/p><\/div>\n

I have another of the mid-2000’s flavor experiments in my own collection:<\/p>\n

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Nestle – 100 Grand with Coconut – chocolate candy wrapper – 2007<\/p><\/div>\n

Finally, here is the current version of 100 Grand:<\/p>\n

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Nestle – 100 Grand – chocolate candy bar wrapper – 2012<\/p><\/div>\n

When looking for an example of a current wrapper to share for today’s article, I was surprised that this bar was not available as widely as I’d have expected.\u00a0 I fear that it might be experiencing a waning distribution.\u00a0 It’s too delicious to go away, so let’s hope that this confectionery classic sticks around for another five decades.<\/p>\n

And that’s all for today’s 100 Grand History – I hope you enjoyed it. See you next time!<\/p>\n

[Note:\u00a0 For those that might have suspected – Yes! I chose the $100,000 Bar thematic this week due to CollectingCandy.com getting its 100,000th page view on Monday.\u00a0 Figured it was the right kind of fun tie-in to do.]<\/p>\n","protected":false},"excerpt":{"rendered":"

[Note:\u00a0 For an updated look back at Nestle’s 100 Grand history, check out “50 Years of Nestle’s 100 Grand Bar History!”] According to my research, Nestle filed the trademark for the $100,000 bar way back in 1964, though some accounts … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49,24,6,35,56,116,1],"tags":[377,317,384,349,394,378,379,393,385,321,316,328,351,332,14,324,78,333,1216,21,15,348,11],"class_list":["post-4879","post","type-post","status-publish","format-standard","hentry","category-1960s","category-1970s","category-1980s","category-1990s","category-chocolate-2","category-nestle","category-uncategorized","tag-1960s-candy","tag-1970s-candy","tag-1970s-candy-wrappers","tag-1980s-candy","tag-1980s-candy-wrappers","tag-60s-candy","tag-70s-candy","tag-70s-candy-wrappers","tag-80s-candy","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-nestle","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1gH","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4879"}],"version-history":[{"count":21,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4879\/revisions"}],"predecessor-version":[{"id":14501,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4879\/revisions\/14501"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4879"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}