{"id":4649,"date":"2012-06-19T13:04:14","date_gmt":"2012-06-19T17:04:14","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=4649"},"modified":"2012-06-19T13:23:58","modified_gmt":"2012-06-19T17:23:58","slug":"mighty-malts-a-1970s-malted-milk-ball-superhero-and-a-confectionery-classic","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=4649","title":{"rendered":"Mighty Malts – A 1970’s Malted Milk Ball Superhero and a Confectionery Classic!"},"content":{"rendered":"

\"\"<\/a>Most of you have probably never heard of Mighty Malt, and might not even be familiar with the candy he briefly reigned as the mascot for: Mighty Malts malted milk balls.\u00a0\u00a0 While Mighty Malt himself has long-since faded into retirement, Mighty Malts are still available on candy shelves today.<\/p>\n

Never as well-known or as widely distributed as Whoppers malted milk balls, Mighty Malts were originally produced by the Deran company.\u00a0\u00a0 A family-owned confectionery business founded decades earlier, in the early 1970’s they were acquired by Borden.\u00a0 It is from the Borden era that the cello pack below originated, and the one that features the star of today’s post, Mighty Malt.<\/p>\n

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Deran – Borden – Mighty Malts – malted milk balls candy cello package – mid-to-late 1970’s<\/p><\/div>\n

A confectionery superhero whose head is made up of a malted milk ball, Mighty Malt is a mascot in the classic style, an anthropomorphized version of the product he’s advertising.\u00a0 How can you not love that?<\/p>\n

This also makes for an awesome piece of vintage candy packaging, and one I’ve only ever come across once.\u00a0 It’s a super example that originated out of the L.M. Kallok Collection.<\/p>\n

If you’re scratching your head and still can’t recall Mighty Malts, it’s likely because\u00a0 you didn’t grow up on the East Coast.\u00a0 Like so many candy products of the era, Mighty Malts were regionally distributed, mostly to the East and Northeastern United States.\u00a0 Though there were likely exceptions, as I believe this package was originally purchased in Southern California.<\/p>\n

While Borden held onto the Deran brands for over a decade, it would eventually change hands and end up under the ownership of Necco.\u00a0\u00a0 I don’t recall seeing Mighty Malts in Nebraska when I was growing up, but a few years ago here in New York, I found Necco’s Mighty Malts and gave them a try.\u00a0\u00a0 A different experience than Whoppers (which I’m still a fan of), but a very tasty one.\u00a0 I’ll find myself craving them now, every once in a while.<\/p>\n

I really like the current packaging for Mighty Malts, though I do feel it could benefit from the inclusion of a certain Malted-Milk-Ball-Headed hero:<\/p>\n

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Necco – Mighty Malts malted milk balls – 10-ounce carton candy box – 2012<\/p><\/div>\n

Necco has also produced Mighty Malts branded malted milk eggs, and I know I’ve got a box for them in my files (somewhere), but I couldn’t find it in time for today’s article.\u00a0 So, I pulled these images from Necco’s own site<\/a> – I didn’t think they’d mind (thanks, Necco!):<\/p>\n

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Necco’s Mighty Malts Specked Eggs and Mini-Eggs packaging – 2012<\/p><\/div>\n

I have to say that the packaging for Mighty Malts eggs are some of my favorites that I’ve seen for Easter holiday releases.\u00a0 Very well-done!\u00a0 I have the small boxes, but I’ve not ever come across the larger carton – gotta add that one to my collection!<\/p>\n

And that’s everything I’ve got on Mighty Malts today.<\/p>\n

Yesterday I dropped a hint about a “whopper of an article”, and I’m not quite done with that piece yet – there’s a lot of material to cover.\u00a0 I’ll be putting several more hours into it tomorrow, and hope to have that ready to go for Thursday.\u00a0 Before that, though, there will be a new edition of Wacky Wednesdays tomorrow.\u00a0 See you there!<\/p>\n","protected":false},"excerpt":{"rendered":"

Most of you have probably never heard of Mighty Malt, and might not even be familiar with the candy he briefly reigned as the mascot for: Mighty Malts malted milk balls.\u00a0\u00a0 While Mighty Malt himself has long-since faded into retirement, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,47,56],"tags":[1206,317,27,371,321,316,365,322,351,324,370,366,23,1223,367,368,369,267,12,314],"class_list":["post-4649","post","type-post","status-publish","format-standard","hentry","category-1970s","category-boxed","category-chocolate-2","tag-1970s","tag-1970s-candy","tag-70s","tag-borden","tag-candy-collecting","tag-candy-collection","tag-candy-mascot","tag-candy-wrapper-collecting","tag-candy-wrapper-collection","tag-collecting-candy","tag-deran-confectionery","tag-malted-milk-balls","tag-mascot","tag-necco","tag-new-england-confectionery-company","tag-retro-packaging","tag-super-hero","tag-superhero","tag-vintage","tag-vintage-candy"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1cZ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4649"}],"version-history":[{"count":23,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4649\/revisions"}],"predecessor-version":[{"id":4676,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4649\/revisions\/4676"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4649"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}