{"id":4546,"date":"2012-06-12T14:31:16","date_gmt":"2012-06-12T18:31:16","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=4546"},"modified":"2012-06-12T14:34:11","modified_gmt":"2012-06-12T18:34:11","slug":"celebrating-the-30th-anniversary-of-e-t-the-extra-terrestrial-collectingcandy-style","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=4546","title":{"rendered":"Celebrating the 30th Anniversary of E.T. The Extra Terrestrial – CollectingCandy-style!"},"content":{"rendered":"
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Hershey - Reese's Pieces - ET Magic Motion Sticker - 1\/2 pound candy bag - 1980's<\/p><\/div>\n

I somehow missed that yesterday was the 30th Anniversary of the original release of E.T. The Extra Terrestrial – a classic film that contains a classic candy tie-in.\u00a0 That tie-in being Reese’s Pieces.\u00a0 A day late it might be, but today’s column will acknowledge and celebrate that anniversary and the candy-connection it created.<\/p>\n

E.T. helped solidify Reese’s Pieces as a favorite among millions of kids, but did you know that it almost wasn’t Reese’s Pieces that would be used to lure that cute alien around?<\/p>\n

As it turns out, the original candy that they had planned to use were M&M’s, but according to this 1982 Time magazine clipping, M&M\/Mars wouldn’t give permission for their product to be included in the film.<\/p>\n

\"\"<\/a>So Hershey made the right decision and a confectionery cinematic bond was formed.\u00a0\u00a0 For years you really couldn’t think about Reese’s Pieces without thinking of E.T.\u00a0\u00a0 The style of packaging seen in the film was a large, one-pound bag.\u00a0 Based on my research, this is the exact version seen in the film:<\/p>\n

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Hershey - Reese's Pieces - 1 pound candy bag package - 1981<\/p><\/div>\n

There was the Magic Motion sticker promotion seen on today’s title image, as well as a fun t-shirt promotion that was affixed to large 1-pound bags as well.\u00a0 Here’s a peel-away featuring the offer:<\/p>\n

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Hershey Reese's Pieces - Free E.T. t-shirt peel-away offer sticker - 1982<\/p><\/div>\n

While Reese’s Pieces received the lion’s share of attention thanks to the film, PEZ also got some kind of mention – though I don’t recall exactly where they show up in the movie.\u00a0 I only remembered, because I found this interesting insert card that was likely included in PEZ cello packages at the time.<\/p>\n

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PEZ - E.T. insert card - 1982<\/p><\/div>\n

And that’s nearly everything I’ve got that connects candy and E.T.<\/p>\n

One final piece I’d like to share today comes from across the pond, courtesy the United Kingdom branch of Nabisco.\u00a0 As much a cookie as it is a candy (but so is a Twix), it had to be included.\u00a0 This would have probably been sold out of a standard candy rack, included right along with the other confections.\u00a0 Take note of the utter British-ness of the thing – it’s a cola-flavored cream cookie.\u00a0 Yum?<\/p>\n

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UK - Nabisco - E.T. The Extra Terrestrial - cola flavour cream biscuits cookie package - 1983<\/p><\/div>\n

And that wraps up our CollectingCandy.com celebration of E.T.’s 30th Anniversary.\u00a0 I hope you enjoyed seeing these unusual pieces of E.T.’s confectionery past.\u00a0 See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

I somehow missed that yesterday was the 30th Anniversary of the original release of E.T. The Extra Terrestrial – a classic film that contains a classic candy tie-in.\u00a0 That tie-in being Reese’s Pieces.\u00a0 A day late it might be, but … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,134,4],"tags":[1205,13,10,321,316,324,77,78,339,83,1218,79,21,222,340,25,298,15,76,12,11],"class_list":["post-4546","post","type-post","status-publish","format-standard","hentry","category-1980s","category-hershey","category-mms","tag-1980s","tag-80s","tag-candy","tag-candy-collecting","tag-candy-collection","tag-collecting-candy","tag-collection","tag-confectionery","tag-e-t","tag-film","tag-hershey","tag-movies","tag-packaging","tag-peanut-butter-2","tag-reeses-pieces","tag-retro","tag-spielberg","tag-sweets","tag-united-kingdom","tag-vintage","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-1bk","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4546"}],"version-history":[{"count":21,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4546\/revisions"}],"predecessor-version":[{"id":4571,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4546\/revisions\/4571"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4546"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}