{"id":3757,"date":"2012-05-03T13:23:13","date_gmt":"2012-05-03T17:23:13","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=3757"},"modified":"2012-05-03T13:25:50","modified_gmt":"2012-05-03T17:25:50","slug":"freezeem-eatem-a-historical-sampler-of-cool-confections","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=3757","title":{"rendered":"Freeze’em & Eat’em – A Historical Sampler of Cool Confections"},"content":{"rendered":"

It’s May, and we are slowly working our way to the hot summer months.\u00a0 And really, after an afternoon of frolicking outdoors, who doesn’t enjoy a fresh-from-the-fridge Reese’s Peanut Butter Cup, or something similar?<\/p>\n

Throwing candy bars in the freezer is something that when I first did it, or first heard about doing it, I thought it was a new invention.\u00a0 I was wrong of course, and it turns out that candy bars and your freezer have been friends for a very long time.<\/p>\n

\"\"<\/a>

M&M-Mars - "Freez 'em n Eat 'em!" letterhead - late 60's early 70's<\/p><\/div>\n

As you can see, the M&M\/Mars company marketed the idea of putting their candy bars in the freezer, likely as a way to extend sales through the hot summer months. \u00a0 They weren’t the only ones.\u00a0 It was not uncommon for candy bar manufacturers to highlight the benefits of chilled candy bars.\u00a0 It may be hard to imagine these days, but only a few decades ago, it was much harder to transport and store chocolate bars for a good part of the year.\u00a0 Now, it’s not so much a necessity as it is just a way to make special variation of a favorite treat.<\/p>\n

I found this wrapper in the last couple of years, showing that M&M\/Mars still appreciates the value of chilling a candy bar:<\/p>\n

\"\"<\/a>

Milky Way - Try Me Chilled - candy wrapper - 2009<\/p><\/div>\n

And just to keep the Milky Way theme, here’s a wrapper for an actual ice cream bar – these were sold in the shape of an actual Milky Way:<\/p>\n

\"\"<\/a>

Dove International - Milky Way Dark Ice Cream Bar wrapper - 1992<\/p><\/div>\n

Lest we forget that Europeans enjoy ice cream, here’s a wrapper for a Mars ice cream bar I picked up, along with a group of other recent Mars bar packaging:<\/p>\n

\"\"<\/a>

Europe - Mars - Mars Ice Cream Bar wrapper - 2000's<\/p><\/div>\n

Unlike the ice cream bars offered by the M&M\/Mars company, other frozen treats have used candy bar names but been sold in traditional ice cream bar shapes.\u00a0 Here’s a vintage wrapper that is a bit of a classic, and one that I remember enjoying as a kid:<\/p>\n

\"\"<\/a>

Tomorrow Products - Nestle Crunch vanilla ice cream bar wrapper package - 1977<\/p><\/div>\n

Here’s an in-store box from the late 80’s:<\/p>\n

\"\"<\/a>

Nestle Crunch vanilla ice cream bars box - 1989<\/p><\/div>\n

Heath is another candy bar that has long been a frozen isle staple:<\/p>\n

\"\"<\/a>

Heath Toffee Ice Cream bars box image - 1970's 1980's<\/p><\/div>\n

\"\"<\/a>

Tomorrow Products - Heath Toffee coated ice cream bar wrapper - 1970's<\/p><\/div>\n

While Heath and Nestle Crunch frozen treats may be long-standing classics in the ice cream isle, here are a few that you may not remember.\u00a0 These certainly came as surprises to me, and due to their obscure nature, I’ve found them to be especially appealing pieces of vintage confectionery packaging.<\/p>\n

\"\"<\/a>

Annabelle's - Abba-Zaba ice cream bar wrapper - 1970's 1980's<\/p><\/div>\n

That’s the only Abba-Zaba ice cream bar wrapper I’ve ever come across.\u00a0\u00a0 Similarly unusual are a pair of Tootsie Pop ice cream bar wrappers I have.\u00a0 Tootsie Rolls and ice cream is not a combination that I think of right away, but I could see the appeal.\u00a0 I’d assume that these were around for a short time, and possibly only on the West Coast, as I’ve only ever found these two examples – both of which came from California.<\/p>\n

\"\"<\/a>

Tomorrow Products - Tootsie Roll Ice Pop orange - frozen treat wrapper - 1970's<\/p><\/div>\n

\"\"<\/a>

Tomorrow Products - Tootsie Roll Ice Pop grape - frozen treat wrapper - 1970's<\/p><\/div>\n

These days the ice cream section of the grocery store is full of great candy bar tie-ins.\u00a0 I had wanted to show the packaging for one of my current favorites – the Reese’s Klondike Bar, but I couldn’t find the packaging in my files (it’s in there somewhere).\u00a0 Needless to say, they are delicious.\u00a0 So instead, I’ll show this earlier Reese’s ice cream treat from 1994:<\/p>\n

\"\"<\/a>

Good Humor - Reese's Peanut Butter Ice Cream Cups - box - 1994<\/p><\/div>\n

Here’s a single-sell wrapper for one of the Good Humor Reese’s:<\/p>\n

\"\"<\/a>

Good Humor - Reese's Peanut Butter Ice Cream Cup - individual wrapper - 1994<\/p><\/div>\n

As you can see, a candy collector can find a lot of fun in the frozen isle.<\/p>\n

One last bit to show today, is a group of packaging that was actually the impetus of today’s piece.\u00a0 On a recent trip to a Target store, I was surprised at the assortment of candy-related freeze pops.\u00a0 Some of them a direct candy brand tie-ins, and others were a bit more loosely tied to the confectionery world.\u00a0 I’ll round out today’s frosty article, with images of a few:<\/p>\n

\"\"<\/a>

Just Born - Mike and Ike Freezer Pops box - 2012<\/p><\/div>\n

\"\"<\/a>

Fla-Vor-Ice Fudge Pops - Hershey's - box - 2012<\/p><\/div>\n

\"\"<\/a>

Jolly Rancher Freezer Pops box - 2012<\/p><\/div>\n

\"\"<\/a>

WarHeads - extreme sour freezer pops box - 2012<\/p><\/div>\n

\"\"<\/a>

Fla-Vor-Ice Candy Shoppe freeze pop box - 2011<\/p><\/div>\n

One last bit of frozen candy fun.\u00a0 A look at a vintage Charleston Chew wrapper, revealing that they’ve always valued time spent in the fridge.<\/p>\n

Put a Charleston Chew in the refrigerator or freezer, take it out, then slam the bar on a table, shattering it into delicious bite-size pieces.\u00a0 Hence the slogan printed on the wrapper, “Crack it up!”:<\/p>\n

\"\"<\/a>

Charleston Chew - Chocolate - candy wrapper - 1970's<\/p><\/div>\n

That’s everything for today.\u00a0 Stop back by tomorrow for a little weekend movie tie-in.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s May, and we are slowly working our way to the hot summer months.\u00a0 And really, after an afternoon of frolicking outdoors, who doesn’t enjoy a fresh-from-the-fridge Reese’s Peanut Butter Cup, or something similar? Throwing candy bars in the freezer … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[24,6,35,134],"tags":[1206,1205,1207,27,13,36,10,82,14,77,16,78,264,261,21,25,263,15,262,12,11],"class_list":["post-3757","post","type-post","status-publish","format-standard","hentry","category-1970s","category-1980s","category-1990s","category-hershey","tag-1970s","tag-1980s","tag-1990s","tag-70s","tag-80s","tag-90s","tag-candy","tag-candy-bar","tag-collectible","tag-collection","tag-confection","tag-confectionery","tag-frozen","tag-ice-cream","tag-packaging","tag-retro","tag-summer","tag-sweets","tag-treat","tag-vintage","tag-wrapper"],"jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-YB","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3757"}],"version-history":[{"count":47,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3757\/revisions"}],"predecessor-version":[{"id":3822,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3757\/revisions\/3822"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3757"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}