{"id":3232,"date":"2012-04-08T16:32:28","date_gmt":"2012-04-08T20:32:28","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=3232"},"modified":"2014-04-15T16:40:40","modified_gmt":"2014-04-15T20:40:40","slug":"happy-easter-from-collectingcandy-com","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=3232","title":{"rendered":"Happy Easter from CollectingCandy.com!"},"content":{"rendered":"

Easter is another big candy holiday, and it’s been one as long as I can remember.\u00a0\u00a0 Let’s face it, for candy, there’s Halloween, Christmas, and Easter – so it’s one of the Big-3.<\/p>\n

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Life Savers – Easter Treats 39-cent multi-bag – header tag file copy – 1964<\/p><\/div>\n

Today, I’m going to showcase an assortment of pieces from my collection, in order to show you a nice cross-section of Easter candy packaging from over the years.\u00a0 I hope you dig it.<\/p>\n

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The title image for today’s article is from an early 1960’s Lifesavers ad campaign.\u00a0 I have one of the shelf signs from that campaign as well, showing the full illustration:<\/p>\n

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Life Savers – Easter Treats 49-cent cardboard header sign – 1960’s<\/p><\/div>\n

A great iconic piece of Easter confection has to be the Cadbury Creme Egg.\u00a0\u00a0 The foil wrappers on the Cadbury Eggs tend to get quickly destroyed when you open them up.\u00a0 Even so, I’ve got a great example of a 70’s foil wrapper from the L.M. Kallok Collection, and a pair of current wrappers I picked up myself, just last week:<\/p>\n

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Cadbury’s Creme Egg – foil candy wrapper – Easter – 1970’s<\/p><\/div>\n

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Cadbury’s Creme Egg – foil candy wrapper – Easter – 2012<\/p><\/div>\n

Cadbury’s now makes Caramel Eggs and Chocolate Creme Eggs too.\u00a0 Here’s the wrapper for a Caramel variety available this year:<\/p>\n

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Cadbury’s Caramel Egg – foil candy wrapper – Easter – 2012<\/p><\/div>\n

The creme egg has led to many spinoffs from other candy manufacturers.\u00a0\u00a0 My favorite among all of those has to be this oddball version from the UK Wonka brand.\u00a0 This foil wrapper was for square eggs, or a “W-eggs”:<\/p>\n

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UK – Nestle-Rowntree – Wonka Wegg (W-egg) candy wrapper – 2001<\/p><\/div>\n

Brach’s has been producing foil-covered, egg-shaped candy for a while.\u00a0 Unlike Cadbury eggs, these are flat versions:<\/p>\n

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Brach’s Cherry Cordial Creme egg – foil wrapper – 1950’s<\/p><\/div>\n

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Brach’s Chocolate Covered Cherry Creme Egg candy wrapper – 1970’s<\/p><\/div>\n

Here’s one from Whitman’s – you can find modern versions of these on shelves today:<\/p>\n

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Whitman’s Coconut Cream Egg candy wrapper – 1970’s<\/p><\/div>\n

Here’s a fun one from Brown & Haley, the company most well-known for their Peanut Butter Mountain bars:<\/p>\n

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Brown and Haley – Easter Egg Cherry Nut wrapper – 1970’s<\/p><\/div>\n

And another one from Brown & Haley:<\/p>\n

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Brown and Haley – Eggheads – very cherry – candy wrapper – 1980’s<\/p><\/div>\n

Here’s another classic – a 1978 trade ad for Peeps:<\/p>\n

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Just Born – Easter Mallows – Marshmallow Peeps – candy trade ad – 1978<\/p><\/div>\n

I do have a vintage Peeps tray – not the most distinctive piece of packaging – but still neat to have:<\/p>\n

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Rodda – Just Born – Marshmallow Peeps package tray – 1970’s<\/p><\/div>\n

Jumping forward to something a bit more modern – a series of Easter-themed pouches for Charms Blow Pops Minis – I picked these up for Easter 2010:<\/p>\n

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Charms – Blow Pop Minis – Easter Spring assortment packages – 2010<\/p><\/div>\n

Ludens might be best known these days for their cough drops, but it used to be that you’d run into their confections all the time:<\/p>\n

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Luden’s – Peter Bunny – delicious coated marshmallow – candy wrapper – 1970’s<\/p><\/div>\n

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Luden’s – Sassy Sue – delicious coated marshmallow – candy wrapper – 1970’s<\/p><\/div>\n

Now here’s one from Topps – a display box for the holiday version of their Big Mouth-on-a-Stick bubble gum pops:<\/p>\n

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Topps – Big Mouth On-A-Stick Bubble Gum Easter version box flat – 1970s<\/p><\/div>\n

I’m going to round out today’s post with two different vintage trade ads.\u00a0 The first is from 1963, and is a double-page ad.\u00a0 It reminds us that, in the spirit of Mad Men, if you wanted to sell to a salesman in those days, even if you’re selling candy, just put a woman in a skimpy outfit.<\/p>\n

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Beich Easter trade ad page 1 – 1963<\/p><\/div>\n

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Beich Easter trade ad page 2 – 1963<\/p><\/div>\n

Last, but certainly not least is a trade ad that shares a bit of confectionery history with the reader.\u00a0 Palmer was the first candy company to name their chocolate bunnies:<\/p>\n

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Palmer – Horace H Heffelflopper – Easter candy trade ad – Candy Marketer magazine – 1984<\/p><\/div>\n

So that’s it for our extended Easter posting today.\u00a0 I hope that wherever you are today, you are having a great day, whether you celebrate the holiday or not.<\/p>\n

Tomorrow, CollectingCandy.com heads to Toledo, Ohio – where we’ll be hanging with Jeff Nelson, and helping him sort his amazing collection of bubble gum.\u00a0 Stop back by tomorrow night to see how it goes!<\/p>\n","protected":false},"excerpt":{"rendered":"

Easter is another big candy holiday, and it’s been one as long as I can remember.\u00a0\u00a0 Let’s face it, for candy, there’s Halloween, Christmas, and Easter – so it’s one of the Big-3. Today, I’m going to showcase an assortment … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[87,49,24,6,158,50],"tags":[1212,1208,1206,88,51,27,157,1217,10,18,224,20,1219,225,29,221,21,222,25,12,223,11],"class_list":["post-3232","post","type-post","status-publish","format-standard","hentry","category-1950s","category-1960s","category-1970s","category-1980s","category-easter","category-holiday-2","tag-1950s","tag-1960s","tag-1970s","tag-50s","tag-60s","tag-70s","tag-bunny","tag-cadbury","tag-candy","tag-chocolate","tag-collectibles","tag-collecting","tag-easter","tag-egg","tag-holiday","tag-marshmallow","tag-packaging","tag-peanut-butter-2","tag-retro","tag-vintage","tag-whitmans","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-Q8","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3232"}],"version-history":[{"count":31,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3232\/revisions"}],"predecessor-version":[{"id":14128,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3232\/revisions\/14128"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3232"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}