{"id":2958,"date":"2012-04-01T18:17:52","date_gmt":"2012-04-01T22:17:52","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=2958"},"modified":"2012-04-01T18:17:53","modified_gmt":"2012-04-01T22:17:53","slug":"carlos-v-building-a-history-for-the-king-of-chocolate-bars","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=2958","title":{"rendered":"Carlos V – Building a history for the King of Chocolate Bars."},"content":{"rendered":"

I first became aware of Nestle’s Carlos V bar a year or two ago, when I saw the oddly-smallish bar at a Walgreens.\u00a0 At the time I wondered if it was an import or a new Nestle product, but I soon learned that it had a much richer history in Mexico.<\/p>\n

Here’s the modern wrapper that was my first encounter with this brand:<\/p>\n

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Nestle - Carlos V - chocolate candy bar wrapper - 2012<\/p><\/div>\n

Though I’d run into a few earlier wrappers from the late 1990’s and earlier 2000’s, I’d never seen any truly vintage wrappers for this brand, until I discovered the examples in the L.M. Kallok Collection.<\/p>\n

The background on this brand is not documented at all, at least not in English, and not that I could find.\u00a0 While I can’t add much to the hard data on the history of the brand, I can put forth a number of these vintage wrappers, which can’t be found anywhere else online.\u00a0 My hope is that these vintage wrapper images can serve as a foundation for piecing together the evolution of the brand.<\/p>\n

These wrappers are undated, but based on my sense of them, I’m placing them in the order I think they belong.\u00a0 Starting with this one:<\/p>\n

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Mexico - La Azteca - Carlos V - chocolate candy bar wrapper - 1970's - Aztec band graphic<\/p><\/div>\n

La Azteca is the company name that is listed on all of the Carlos V wrappers, up until the time when Nestle bought them out.\u00a0 And that wrapper certainly had the oldest style look to it.<\/p>\n

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Mexico - La Azteca - Carlos V - chocolate candy bar wrapper - 1970's<\/p><\/div>\n

This next style would seem to have been marketed for English-language markets:<\/p>\n

<\/a>

Mexico - English - La Azteca - Carlos V - chocolate candy bar wrapper - 1970's<\/p><\/div>\n

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Mexico - La Azteca - Carlos V - chocolate candy bar wrapper - 1970's<\/p><\/div>\n

Changing it up on this next wrapper is a cellophane version, this time another all-Spanish language wrapper.\u00a0 It’s safe to say that this wrapper falls into the 1980’s, maybe even into the 1990’s:<\/p>\n

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Mexico - La Azteca - Carlos V - cellophane chocolate candy bar wrapper - 1980's<\/p><\/div>\n

The next of the La Azteca Carlos V wrappers I have sports a tie-in with the film Toy Story, which tells us La Azteca was still the brand’s sole owner as late as 1995:<\/p>\n

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Mexico - La Azteca - Carlos V - Toy Story - chocolate candy bar wrapper - mid-1990's<\/p><\/div>\n

The next Carlos V wrapper, and final one including the La Azteca name, is an interesting example, as it also shows Quaker as a parent company or distribution partner.<\/p>\n

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Quaker - La Azteca - Carlos V - chocolate candy bar wrapper - Late 1990's<\/p><\/div>\n

Last but not least is the earliest Nestle-branded Carlos V wrapper I have.\u00a0 It features a design nearly identical to the latest La Azteca version I have:<\/p>\n

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Mexico - Nestle - Carlos V candy wrapper with Disney Soccer Tattoo - late 1990's or early 2000's<\/p><\/div>\n

So that rounds out the variety of Carlos V wrappers presented today.\u00a0 If anyone out there knows specifics on the pre-1990 history of the Mexican “King of Chocolate Bars”, please share.<\/p>\n

I’ll close with a visual timeline-of-sorts.\u00a0 No dates, but a nice way to showcase the major styles of wrappers show here, collected into one visual:<\/p>\n

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CollectingCandy timeline for Carlos V<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

I first became aware of Nestle’s Carlos V bar a year or two ago, when I saw the oddly-smallish bar at a Walgreens.\u00a0 At the time I wondered if it was an import or a new Nestle product, but I … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,6,35,56,116,1],"tags":[1206,1205,1207,27,13,36,117,197,10,18,14,20,77,78,196,195,194,1216,118,21,25,198,15,12,11],"class_list":["post-2958","post","type-post","status-publish","format-standard","hentry","category-1970s","category-1980s","category-1990s","category-chocolate-2","category-nestle","category-uncategorized","tag-1970s","tag-1980s","tag-1990s","tag-70s","tag-80s","tag-90s","tag-antique","tag-azteca","tag-candy","tag-chocolate","tag-collectible","tag-collecting","tag-collection","tag-confectionery","tag-king","tag-mexican","tag-mexico","tag-nestle","tag-old","tag-packaging","tag-retro","tag-spanish","tag-sweets","tag-vintage","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-LI","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2958"}],"version-history":[{"count":22,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2958\/revisions"}],"predecessor-version":[{"id":2992,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2958\/revisions\/2992"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2958"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}