{"id":2524,"date":"2012-03-18T14:08:03","date_gmt":"2012-03-18T18:08:03","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=2524"},"modified":"2012-03-18T14:25:42","modified_gmt":"2012-03-18T18:25:42","slug":"when-mikes-and-ikes-get-competitive-a-fun-new-just-born-promotion","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=2524","title":{"rendered":"When Mikes and Ikes get competitive. A fun new Just Born Promotion!"},"content":{"rendered":"

\"\"<\/a>Though I mostly focus on all-things-vintage with regard to candy, I still do collect and celebrate current candy packaging and at their related promotions.\u00a0 Yesterday, my brother informed me that he had found a fun new promotion on the packages of Mike and Ikes.\u00a0\u00a0 When he showed me images of the boxes, I thought for a moment someone had met a celebrity and had them autograph the boxes, but I was wrong.<\/p>\n

Just Born has set “Mike” and “Ike” onto a bit of a friendly competition – and I’m curious as to where it might be heading.\u00a0 Let me show off the full boxes so you can see what I mean:<\/p>\n

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Just Born - Mike & Ike - Just Mikes - candy box - March 2012<\/p><\/div>\n

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Just Born - Mike & Ike - Just Ikes - candy box - March 2012<\/p><\/div>\n

Here are the messages they’ve left for consumers and fans, in reference to one another:<\/p>\n

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Messages from Mike and Ike<\/p><\/div>\n

I would have liked to have seen the separate “Mike” and “Ike” boxes get their own separate flavor assortments, but it’s still cool, and avoids the confusion that would inevitably follow a division of flavors.<\/p>\n

I have to say, I always enjoy when companies play with their brands like this.\u00a0 Though it’s quite a different promotion, I was also a fan when M&M’s lost their colors.<\/p>\n

\"\"<\/a>In these cases, the actual candy remains the same, but the look of the packaging or the visual of the confection has changed.<\/p>\n

That’s all for today’s look at the “Mike” or “Ike” promotional packaging that I just spotted this weekend.\u00a0\u00a0 I would like to mention that I’m working on an expansive look back at the Mike & Ike brand, as well as the range of Just Born products.\u00a0 It’s a huge amount of research, but when I get there, you’ll find it here.<\/p>\n

Tomorrow I’ll be going back to the vintage, so stop by and check it out.<\/p>\n","protected":false},"excerpt":{"rendered":"

Though I mostly focus on all-things-vintage with regard to candy, I still do collect and celebrate current candy packaging and at their related promotions.\u00a0 Yesterday, my brother informed me that he had found a fun new promotion on the packages … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2524","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-EI","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2524"}],"version-history":[{"count":13,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2524\/revisions"}],"predecessor-version":[{"id":2543,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2524\/revisions\/2543"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2524"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}