{"id":2450,"date":"2012-03-16T13:00:41","date_gmt":"2012-03-16T17:00:41","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=2450"},"modified":"2012-03-16T13:05:57","modified_gmt":"2012-03-16T17:05:57","slug":"phoenix-candy-companys-candy-and-a-toy-flash-gordon","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=2450","title":{"rendered":"Phoenix Candy Company’s Candy-and-a-Toy – Flash Gordon"},"content":{"rendered":"

The Phoenix Candy Company is best known for their product Now & Later<\/em>, but during the 1960’s and 1970’s, Phoenix also sold quite a few series of Candy-and-a-Toy boxed candy.\u00a0 Today I’ll be covering their 1978 release, based on the King Features property Flash Gordon.<\/p>\n

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Phoenix Candy - Flash Gordon candy & toy - Now & Later t-shirt offer - sales sheet - 1970's<\/p><\/div>\n

The above image is part of a one-sheet sales flyer for the Flash Gordon release that would have been distributed to retailers for ordering, or for advertising.\u00a0 It’s great in that it shows a full display box, as well as a burst-out revealing the mail-away for this line – a Now & Later t-shirt.<\/p>\n

It might be difficult to imagine now, but these toys in candy boxes were not uncommon when I was growing up in the 1970’s.\u00a0 The toys were never a big deal, comparable to the small plastic Cracker Jack toys of the time, but still… as a kid, this was value!<\/p>\n

I don’t know if Phoenix was always in the Candy-and-a-Toy business but these types of offers go back to the 1960’s and earlier.\u00a0 They could easily be a collecting category unto themselves.<\/p>\n

I have a pair of these Phoenix Company Flash Gordon boxes in my collection.<\/p>\n

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Phoenix Candy Co - Flash Gordon candy & 2 prizes - No 3 Zarkov and Flash candy box - 1978<\/p><\/div>\n

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Phoenix Candy Co - Flash Gordon candy & 2 prizes - No 7 Count Malo candy box - 1978<\/p><\/div>\n

Phoenix licensed a number of properties for their “Candy-and-a-Toy” series, and they must have been successful, as is evidenced by the multitude releases over the years.\u00a0 I recall Fat Albert, Welcome Back Kotter, Planet of the Apes, and more.\u00a0 Sadly I don’t have images for those others to share today.<\/p>\n

I suspect that, given time and a lot of hunting, I could write an expansive look back on just this part of Phoenix Candy history.\u00a0 For now, I shall use what I have in my collection.<\/p>\n

Here are two other Phoenix Candy-and-a-Toy series boxes I have.\u00a0 As you can see, cartoons and comics were the go-to for the kind of property they attached to these.\u00a0 But prime time television was also included.\u00a0 Now that I think about it, I believe they did a Happy Days series of these.<\/p>\n

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Phoenix Candy - Popeye - Candy & 2 Prizes - candy box - 1970's<\/p><\/div>\n

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Phoenix Candy - Archie - Candy & 2 Prizes - candy box - 1972<\/p><\/div>\n

That’s all for this glimpse at a fun throwback genre of candy packaging – the Candy-and-a-Toy, from Phoenix Candy Company.\u00a0 I hope you enjoyed it, and if you recall any of the other lines released over the years, drop a line and share.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Phoenix Candy Company is best known for their product Now & Later, but during the 1960’s and 1970’s, Phoenix also sold quite a few series of Candy-and-a-Toy boxed candy.\u00a0 Today I’ll be covering their 1978 release, based on the … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,47],"tags":[],"class_list":["post-2450","post","type-post","status-publish","format-standard","hentry","category-1970s","category-boxed"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-Dw","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2450"}],"version-history":[{"count":41,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2450\/revisions"}],"predecessor-version":[{"id":2491,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2450\/revisions\/2491"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2450"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}