{"id":2392,"date":"2012-03-15T14:05:13","date_gmt":"2012-03-15T18:05:13","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=2392"},"modified":"2012-03-15T14:09:43","modified_gmt":"2012-03-15T18:09:43","slug":"a-few-new-curlywurly-bits","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=2392","title":{"rendered":"A few new CurlyWurly bits."},"content":{"rendered":"

Today I’d like to update my coverage of Cadbury’s CurlyWurly, based on a pair of new acquisitions and a deep search into my own files that turned up a wrapper I hadn’t found when I did my previous CurlyWurly article<\/a>.<\/p>\n

\"\"<\/a>To start, I’ll present this ad that came from the March 10th, 1973 edition of Fleetway’s Lion and Thunder weekly.\u00a0 I had never seen this one before, but it popped up on eBay and I snagged it:<\/p>\n

\"\"<\/a>

UK - Cadbury CurlyWurly print ad - March 1973<\/p><\/div>\n

Next up is a French CurlyWurly wrapper that I received from my friend Cybele over at CandyBlog<\/a>.\u00a0\u00a0 I picked up a French Curly Wurly wrapper of my own during a trip to France in November of 2011, and it featured a mascot and design that the 2010 version did not.<\/p>\n

Interestingly, the 2010 French version utilized what was, at the time, the brand new logo design adopted by the UK CurlyWurly:<\/p>\n

\"\"<\/a>

UK - Cadbury - Curly Wurly - CurlyWurly candy bar wrapper - new design - 2010<\/p><\/div>\n

Here are both of the French versions, showcasing the evolution of the wrapper design.\u00a0 It’s interesting how rapidly the French wrapper switched it up:<\/p>\n

\"\"<\/a>

France - Cadbury - CaramBar - Curly Wurly - chocolate candy bar wrapper - 2010<\/p><\/div>\n

\"\"<\/a>

France - Cadbury - Carambar - Curly Wurly - chocolate candy bar wrapper - November 2011<\/p><\/div>\n

Finally, my most exciting new CurlyWurly addition: a late-80’s\/early-90’s UK wrapper. It’s a major design evolution that my collection has lacked and one I’ve been hunting for, for some time.\u00a0 \u00a0 I had been able to track down an early 1990’s New Zealand wrapper, thinking it was identical, but it turns out the design is not quite the same at all.<\/p>\n

\"\"<\/a>

UK - Cadbury's - CurlyWurly - chocolate candy bar wrapper - 1989<\/p><\/div>\n

\"\"<\/a>

New Zealand - Cadbury - Curly Wurly -CurlyWurly - NEW - chocolate candy bar wrapper - early 1990's<\/p><\/div>\n

If you look at the two logos, they do appear the same at first glance – while a closer look shows many odd differences.\u00a0 It’s as if the New Zealand branch didn’t have access to the original designs, and based their version on a photo.\u00a0 Oddly, the letter “l” on the 1989 UK version becomes a number “1” on the New Zealand.\u00a0 Besides that, the colors and typefaces used are inconsistent.<\/p>\n

While I thought I knew all about the relationship between the New Zealand wrapper and the UK – acquiring one has shown me I didn’t know quite as much as I thought.\u00a0 A fun discovery to be sure.<\/p>\n

Eventually, I will go back to revise my original CurlyWurly post and graphic timeline, incorporating these new additions.\u00a0 That’s all for today’s update.\u00a0 Hope to see you back here tomorrow.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Today I’d like to update my coverage of Cadbury’s CurlyWurly, based on a pair of new acquisitions and a deep search into my own files that turned up a wrapper I hadn’t found when I did my previous CurlyWurly article.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,6,75,56,1],"tags":[1211,1217,10,124,14,20,16,21,25,15,122,76,12,11,72],"class_list":["post-2392","post","type-post","status-publish","format-standard","hentry","category-1970s","category-1980s","category-british","category-chocolate-2","category-uncategorized","tag-british","tag-cadbury","tag-candy","tag-chocolat","tag-collectible","tag-collecting","tag-confection","tag-packaging","tag-retro","tag-sweets","tag-uk","tag-united-kingdom","tag-vintage","tag-wrapper","tag-wrappers"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-CA","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2392"}],"version-history":[{"count":47,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2392\/revisions"}],"predecessor-version":[{"id":2444,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2392\/revisions\/2444"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2392"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}