{"id":2108,"date":"2012-03-09T14:21:30","date_gmt":"2012-03-09T19:21:30","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=2108"},"modified":"2012-03-09T14:25:25","modified_gmt":"2012-03-09T19:25:25","slug":"happy-100th-birthday-to-oreo-part-one-the-history","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=2108","title":{"rendered":"Happy 100th Birthday to Oreo! – Part One: The History"},"content":{"rendered":"

\"\"<\/a>Oreo cookies are not a candy – they’re a cookie.\u00a0\u00a0 Even so, I wanted to find a reason to post about this notable anniversary for the brand.\u00a0 So I searched my files and you know what?\u00a0 I found that I had a few Oreo branded candy bar wrappers from Japan.\u00a0 With those as my lead-in; welcome to CollectingCandy.com’s dedication to 100-years of Oreo!<\/p>\n

First up, lets take a look at the Japanese Oreo candy bar wrappers I have.\u00a0 Two of them are from 2009 and the other pair are from early 2010:<\/p>\n

\"\"<\/a>

Japan - Nabisco Macadamia Nut Oreo chocolate bar wrapper - 2009<\/p><\/div>\n

\"\"<\/a>

Japan - Nabisco Strawberry Oreo chocolate bar wrapper - 2009<\/p><\/div>\n

\"\"<\/a>

Japan - Oreo chocolate bar - Caramel Coffee flavor - wrapper - 2010<\/p><\/div>\n

\"\"<\/a>

Japan - Oreo chocolate bar - Strawberry Mlik flavor - wrapper - 2010<\/p><\/div>\n

That’s all of the Oreo-branded candy bar wrappers we have to show today.\u00a0 But it’s Oreo’s 100th birthday, and here at CollectingCandy we want to celebrate that – we also have a great selection of vintage Oreo packages we want to share.<\/p>\n

Oreo has been around since 1912, but for the purpose of today’s piece, we’ll be focusing on the last 60 years of Oreo packaging history.<\/p>\n

First up is a fragile cello pack for Oreo that was originally saved along with a group of candy wrappers from the 1950’s:<\/p>\n

\"\"<\/a>

Nabisco Oreo Creme Sandwich cello package - 1950's<\/p><\/div>\n

Next up are a pair of images from a Nabisco sales binder from the 1960’s:<\/p>\n

\"\"<\/a>

Oreo Cookie box - late 50's early 60's<\/p><\/div>\n

\"\"<\/a>

Oreo cookie package - 1960's<\/p><\/div>\n

I’m fortunate that, starting with\u00a0 a 1960’s pack, I have a selection of full size Oreo cello packages.\u00a0 These are all unused examples, recovered from the plastics factory that manufactured the packaging for Nabisco.<\/p>\n

\"\"<\/a>

Nabisco - Oreo cookie package - 1960's<\/p><\/div>\n

The 1960’s design, which I quite like, gave way to the classic 1970’s Nabisco look, and for a short time, a fun Oreo mascot – The Middleman:<\/p>\n

\"\"<\/a>

Nabisco - Oreo cookie package - Middleman - 1974<\/p><\/div>\n

At the time that I acquired that great Middleman packaging, I also picked up an example of the very first Double Stuf package.\u00a0 What’s notable about this very first Double Stuf is that it lacks any Oreo branding.\u00a0 These were not Double Stuf Oreos, these were simply Nabisco Double Stuf brand cookies:<\/p>\n

\"\"<\/a>

Nabisco - Double Stuf creme sandwich cookie package - 1973<\/p><\/div>\n

In another year or two, Double Stuf would join the Oreo family proper.<\/p>\n

By 1977, Middleman had retired, leaving packaging looking largely as they would for many years to come:<\/p>\n

\"\"<\/a>

Nabisco - Oreo cookie package - 1977<\/p><\/div>\n

It’s worth noting that Nabisco was a full-fledged candy company by this point in their own history – then overseeing several marquee brands including Sugar Babies and Chuckles, but that’s a tale for another time.<\/p>\n

\"\"<\/a>

Nabisco candy trade ad - 1977<\/p><\/div>\n

In 1981, Nabisco would launch another pair of Oreo-like cookies, with an ice-cream flavor theme called I Screams:<\/p>\n

\"\"<\/a>

Nabisco - I Screams - Double Dip Creme Sandwich - cookie packages - 1981<\/p><\/div>\n

I Screams didn’t last very long, but they’re fondly remembered by those who had the chance to try them.\u00a0 Ice-creme themed Oreos have worked their way back onto store shelves, and I’ll be covering a few of those tomorrow.<\/p>\n

Moving on into the 1980’s, Oreo packaging retained the design and look it had introduced in the early 1970’s.\u00a0 Here’s an example of the 1983 packaging, which looks much as the packaging did a decade earlier:<\/p>\n

\"\"<\/a>

Nabisco - Oreo cookies package - New One Pounder - 1983<\/p><\/div>\n

By the early 1990’s, Nabisco had begun to expand the reach of the Oreo brand into other areas.\u00a0 These might seem obvious now, but at the time it was unusual.\u00a0 Here’s an Oreo ice cream cone box:<\/p>\n

\"\"<\/a>

Nabisco - Oreo Chocolate Cones box - 1990's<\/p><\/div>\n

Next up is an Oreo snack packs box from 1995, showing us the look of that era.\u00a0 The early computer design age is evident on this one:<\/p>\n

\"\"<\/a>

Oreo cookie snack packs box - Super Nintendo Sega Genesis coupon - 1995<\/p><\/div>\n

By the later 1990’s, the Oreo brand had begun a significant expansion, but it was the early 2000’s when things really took off.\u00a0 I’ve been able to determine that 2002 was when the first Uh-Oh! Oreos were sold:<\/p>\n

\"\"<\/a>

Nabisco - Uh-Oh Oreo cookies package - 2002-2003<\/p><\/div>\n

Uh-Oh! Oreo cookies must have struck a nerve with consumers, because soon Nabisco opened the brand up to all manner of variations.\u00a0 And my how the variations have come.<\/p>\n

These days, the variety of Oreo cookies available year-round is half-a-dozen, but when you include seasonal and limited edition flavors, it can balloon to over twenty varieties.<\/p>\n

Tomorrow I’ll be back with Part Two to showcase all of the contemporary Oreo packaging I’ve collected.\u00a0 Then on Sunday I’ll be back with candy-proper.<\/p>\n","protected":false},"excerpt":{"rendered":"

Oreo cookies are not a candy – they’re a cookie.\u00a0\u00a0 Even so, I wanted to find a reason to post about this notable anniversary for the brand.\u00a0 So I searched my files and you know what?\u00a0 I found that I … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,6,56,99],"tags":[1206,1205,27,13,103,14,100,1215,105,106,104,101,102,21,12],"class_list":["post-2108","post","type-post","status-publish","format-standard","hentry","category-1970s","category-1980s","category-chocolate-2","category-cookies","tag-1970s","tag-1980s","tag-70s","tag-80s","tag-anniversary","tag-collectible","tag-cookie","tag-cookies","tag-food","tag-junk","tag-junk-food","tag-nabisco","tag-oreo","tag-packaging","tag-vintage"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-y0","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2108"}],"version-history":[{"count":59,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2108\/revisions"}],"predecessor-version":[{"id":2186,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2108\/revisions\/2186"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2108"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}