{"id":19359,"date":"2017-02-01T15:41:49","date_gmt":"2017-02-01T20:41:49","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=19359"},"modified":"2021-03-31T11:38:29","modified_gmt":"2021-03-31T15:38:29","slug":"the-secret-history-of-reeses-pieces-with-peanuts","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=19359","title":{"rendered":"The Secret History of Reese’s Pieces with Peanuts!"},"content":{"rendered":"

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Reese’s Pieces have been around since the late 1970’s, and over the years the brand has received limited run extensions in the form of Reese’s Pieces with the addition of Peanuts.\u00a0 They did so just last year, but I was surprised to learn that the history of this brand extension goes back much further than I’d originally guessed.\u00a0 Make the jump to find out just how far!<\/p>\n

I was excited when Reese’s announced that they’d be bringing back Reese’s Pieces with Peanuts in the Spring of 2016 as I fondly recalled the first time that I’d encountered them just over a decade before.<\/p>\n

I had long believed that the early 2000’s release of Reese’s Pieces with Peanuts was the first such extension for the Reese’s Pieces brand.\u00a0 They initially came out as a limited edition in 2004:<\/p>\n

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Hershey – Reese’s Pieces with Nuts – Limited Edition – 1.6 oz candy package – 2004<\/p><\/div>\n

The limited edition release must have been a hit because they were soon appearing on-shelves without the limited indication.\u00a0 To the best of my knowledge, Reese’s Pieces with Peanuts were around for at least a couple more years, as you can see by these two packages from 2005 and 2006 respectively:<\/p>\n

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Hershey – Reese’s Pieces with Nuts – 3.2 oz candy box – 2005<\/p><\/div>\n

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Hershey – Reese’s Pieces with Nuts – 14.5 oz candy package – 2006<\/p><\/div>\n

So, when the 2016 release appeared, it was a welcome relaunch of that early 2000’s brand extension:<\/p>\n

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Hershey – Reese’s Pieces Peanut – 1.5oz candy package – March 2016<\/p><\/div>\n

I picked up quite a few of those new Reese’s Pieces with Peanuts packs last year, as I seemed to always find them on-sale at Walgreens whenever I popped in.\u00a0\u00a0 They would also end up releasing a double-size King Size package:<\/p>\n

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Hershey – Reese’s Pieces Peanut – King Size -3oz candy package – March 2016<\/p><\/div>\n

I had assumed that the 2016 relaunch of Reese’s Pieces with Peanuts was the end of the story on this brand extension, with 2004 being the original Limited Edition and this being the modern re-release.\u00a0 But not long after the 2016 relaunch, I came into possession of a Reese’s Pieces Peanut package that pre-dated the 2004 launch by two decades!<\/p>\n

It was a thrilling discovery as I’d never found a reference to this earlier incarnation anywhere, and I’d certainly never seen a package for one.\u00a0 So here it is; the ACTUAL original release of Reese’s Pieces with Peanuts from all the way back in 1983 – this is one you won’t find anywhere else but here on CollectingCandy.com:<\/p>\n

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Hershey – Reese’s Pieces Peanut – NEW – 1.75 oz candy package – 1983<\/p><\/div>\n

I think that package is amazing and it features a design and layout that pretty much followed the standard Reese’s Pieces pack from the time:<\/p>\n

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Hershey – Reese’s Pieces – Now 21% More – 1.75 oz candy package – 1982-83<\/p><\/div>\n

Here’s a newspaper ad from November of 1983, out of Binghamton, New York:<\/p>\n

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So that discovery reveals a far deeper history for the Reese’s Pieces Peanut brand extension than I’d ever considered previously, providing me with solid evidence of three different eras for the product:<\/p>\n

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Hershey – Reese’s Pieces with Peanuts – 1983-2016<\/p><\/div>\n

Of course, now I wonder if the 1990’s received its own release for Reese’s Pieces Peanut as well.\u00a0 Though I’ve never seen a scrap of evidence to support that idea, the discovery of the early 80’s package tells me that you can never say never where this material is concerned.\u00a0 Maybe 2017 will be the year I find out even more.<\/p>\n

And that’s everything I’ve got on the secret history Reese’s Pieces Peanut!\u00a0 Thanks for checking it out and for joining us for a week-long lead-in to CollectingCandy.com’s 5th Anniversary coming on February 6th.\u00a0 See you next time!<\/p>\n

P.S. For a little more historical coverage of Reese’s Pieces, check out my 2012 post marking the 30th Anniversary of E.T. The Extra Terrestrial<\/a>!\u00a0 And also this one on the 1970’s Wacky Packages parody sticker “Pieces”<\/a>.<\/p>\n

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Reese’s Pieces have been around since the late 1970’s, and over the years the brand has received limited run extensions in the form of Reese’s Pieces with the addition of Peanuts.\u00a0 They did so just last year, but I was … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,56,134,119,1308],"tags":[1205,13,385,1310,321,316,328,351,332,14,324,78,333,1309,21,450,796,17,15,341,11],"class_list":["post-19359","post","type-post","status-publish","format-standard","hentry","category-1980s","category-chocolate-2","category-hershey","category-peanut-butter","category-reeses","tag-1980s","tag-80s","tag-80s-candy","tag-brand-extension","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-nuts","tag-packaging","tag-packaging-design","tag-peanut","tag-reeses","tag-sweets","tag-vintage-candy-wrappers","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-52f","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19359"}],"version-history":[{"count":20,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19359\/revisions"}],"predecessor-version":[{"id":20362,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19359\/revisions\/20362"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19359"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}