{"id":18775,"date":"2016-11-08T06:56:58","date_gmt":"2016-11-08T11:56:58","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=18775"},"modified":"2016-11-08T06:56:58","modified_gmt":"2016-11-08T11:56:58","slug":"mms-2016-new-peanut-flavor-vote","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=18775","title":{"rendered":"M&M’s 2016 New Peanut Flavor Vote!"},"content":{"rendered":"

\"cc_peanut-flavor-vote-2016-title-plate\"<\/p>\n

As promised in yesterday’s post, today I’m marking the United States Presidential Election by covering M&M’s 2016 New Peanut Flavor Vote promotion.\u00a0 Make the jump to check it out!<\/p>\n

In the Spring of 2016 Mars released not one, but three brand new special edition peanut flavor M&M’s to consumers; Honey Nut, Coffee Nut and Chili Nut.\u00a0 It was a pretty big deal considering the none of the three flavors had ever been released before.<\/p>\n

The idea behind the promotion and concurrent release was to allow folks to try all three and then vote for which one they’d like to see stick around.\u00a0 Because while the flavor with the most votes would become an all-year-round offering, the other two would only last a few months.\u00a0 So it went in the vein of so many of our contemporary singing and dancing competition shows, the flavor with the most votes would stick around while the others would go home.\u00a0 It was a pretty novel concept for a promotion and a great way to introduce several new M&M’s flavor extensions.<\/p>\n

Jumping back to 2015, months before releasing the new M&M’s Peanut flavors to retail and thus to consumers, some early sales sample packs were sent out to various media and candy industry folks.\u00a0 These packages had significantly different packaging artwork and design so I thought I would lead with those since most people probably haven’t see them.\u00a0\u00a0 Here are the advance sample packs:<\/p>\n

\"Mars

Mars – M&M’s – Sales Sample – Chili Nut – Vote and Win – 1.74 oz sample candy package – 2015<\/p><\/div>\n

\"Mars

Mars – M&M’s – Sales Sample – Coffee Nut – Vote and Win – 1.74 oz sample candy package – 2015<\/p><\/div>\n

\"Mars

Mars – M&M’s – Sales Sample – Honey Nut – Vote and Win – 1.74 oz sample candy package – 2015<\/p><\/div>\n

I love being able to showcase and share rarely seen items like those sales sample packs as they can show insight into how the marketing and branding was shaped in the months leading up to the product’s release.\u00a0\u00a0 For me it’s truly fascinating stuff.<\/p>\n

Finally, the new M&M’s Peanut flavors starting showing up in stores in May of 2016.\u00a0 I first came across them late that same month.<\/p>\n

\"M&M's

M&M’s 2016 Peanut Vote in store display photo<\/p><\/div>\n

This next photo shows how busy it was for M&M’s releases earlier this year, as you can see the 75th Anniversary M&M’s assortment on-sale at the same time as the Vote packs.\u00a0 I was buying a lot of M&M’s during this period.\u00a0 It was really fun!<\/p>\n

\"M&M's

M&M’s 2016 Peanut Vote in store display photo<\/p><\/div>\n

Here’s a look at the three different standard-size retail packs of the New Peanut Flavor Vote release – note how different they are than the advance sample packs:<\/p>\n

\"Mars

Mars – M&M’s – Chili Nut – NEW – Vote – 1.74 oz candy package – Spring 2016<\/p><\/div>\n

\"Mars

Mars – M&M’s – Honey Nut – NEW – Vote – 1.74 oz candy package – Spring 2016<\/p><\/div>\n

\"Mars

Mars – M&M’s – Coffee Nut – NEW – Vote – 1.74 oz candy package – Spring 2016<\/p><\/div>\n

Beyond the 1.74 oz packs, the specialty Vote Peanut Flavors were also sold in larger 10 oz bags:<\/p>\n

\"Mars

Mars – M&M’s – Chili Nut – NEW – Vote – 10.20 oz candy package – Spring 2016<\/p><\/div>\n

\"Mars

Mars – M&M’s – Coffee Nut – NEW – Vote – 10.20 oz candy package – Spring 2016<\/p><\/div>\n

\"Mars

Mars – M&M’s – Honey Nut – NEW – Vote – 10.20 oz candy package – Spring 2016<\/p><\/div>\n

Here’s an in-store coupon featuring the Peanut Flavor Vote packs that I found attached to a retail dump at the time:<\/p>\n

\"M&M's

M&M’s 2016 Peanut Flavor Vote 50-cent coupon<\/p><\/div>\n

I paid particular attention to this coupon as it included a graphic of a standard M&M’s Peanut pack with the “Vote” graphic call-out on it.<\/p>\n

\"M&M's

M&M’s 2016 Peanut Flavor Vote 50-cent coupon – Standard Peanut Pack Graphic<\/p><\/div>\n

For a time, I wondered if such a pack existed but after some research, I found no evidence that it was ever produced.\u00a0 Likely it was created and included only on that coupon.<\/p>\n

For those wondering, I did sample all three of the Peanut Vote flavors, and did so quite a bit.\u00a0 I found the Chili Nut flavor to be the boldest and most unusual of the three and for that I was quite enamored with it.\u00a0 Even so, I wondered whether such a spicy M&M’s flavor could sustain or for that matter be enjoyed regularly.\u00a0 For fans of coffee-flavored confections, the Coffee Nut was a hit (I’ve never been a fan of coffee-flavored candy myself, but I could appreciate it).<\/p>\n

Finally, I found the Honey Nut to be the most easily palatable variation on the standard M&M’s Peanut.\u00a0 For that reason, and due to my finding the Honey Nut quickly sold out at locations I visited, I assumed that it would be the clear winner of the M&M’s Peanut Flavor election.\u00a0 But my informal retail polling was wrong and I was mistaken.<\/p>\n

When the winner was finally announced, it turned out that M&M’s Coffee Nut had received the most votes.\u00a0 And so far, it has been brought back to stores in the 10 oz packs as well as a 3.27 oz Sharing Size – both featuring a “Winning Flavor” design:<\/p>\n

\"Mars

Mars – M&M’s – Coffee Nut – Winning Flavor – Sharing Size – 3.27 oz candy package – Fall 2016<\/p><\/div>\n

It should be noted that on the Winning Flavor packs, the back of the package highlights the brand of coffee flavor used in the product:<\/p>\n

\"Mars

Mars – M&M’s – Coffee Nut – Alterra Coffee<\/p><\/div>\n

A quick Google search shows Alterra Coffee as a Mars-owned brand which makes sense.<\/p>\n

\"Mars

Mars – M&M’s – Coffee Nut – Winning Flavor – 10.20 oz candy package – Fall 2016<\/p><\/div>\n

So it would appear that M&M’s Coffee Nut will be with us for the foreseeable future, and that’s a pretty cool thing.<\/p>\n

I do wonder if or when we might see Chili Nut and Honey Nut flavors revisited?\u00a0 I think they were worthwhile extensions that could benefit from another limited edition run at some point in the years to come.<\/p>\n

The journey from early sales sample to all-year-round product gave us three distinct M&M’s Coffee Nut packages to appreciate.\u00a0 Here they are for comparison from first to last:<\/p>\n

\"Mars

Mars – M&M’s – Coffee Nut pack comparison<\/p><\/div>\n

Fun stuff, and that is everything I’ve got to share on M&M’s 2016 New Peanut Flavor Vote promotion!<\/p>\n

With today being Election Day, I’ll be heading into the polls first thing this morning.\u00a0 Looking beyond all of the understandable cynicism and exhaustion that comes with a long and challenging campaign season, I think it’s important to try to look for the positives.\u00a0 It remains a privilege to be able to take part in the democratic process and while it undoubtedly is flawed and troublesome, it is something I think we can and should still take inspiration from.\u00a0 Power to the people and all that.<\/p>\n

See you next time!<\/p>\n

\"cc_vote-nut-flavor-closing-image\"<\/p>\n","protected":false},"excerpt":{"rendered":"

As promised in yesterday’s post, today I’m marking the United States Presidential Election by covering M&M’s 2016 New Peanut Flavor Vote promotion.\u00a0 Make the jump to check it out!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56,1282,4,59],"tags":[321,316,328,351,332,14,324,78,333,1285,140,1204,21,450,15,341,1286,11],"class_list":["post-18775","post","type-post","status-publish","format-standard","hentry","category-chocolate-2","category-full-set","category-mms","category-mars","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-election","tag-limited-edition","tag-mms","tag-packaging","tag-packaging-design","tag-sweets","tag-vintage-candy-wrappers","tag-vote","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-4SP","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18775"}],"version-history":[{"count":24,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18775\/revisions"}],"predecessor-version":[{"id":18818,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18775\/revisions\/18818"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18775"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}