{"id":18257,"date":"2016-10-03T11:25:11","date_gmt":"2016-10-03T15:25:11","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=18257"},"modified":"2016-10-03T11:25:11","modified_gmt":"2016-10-03T15:25:11","slug":"a-fantastic-vintage-halloween-heide-witch-wrapper","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=18257","title":{"rendered":"A Fantastic Vintage Halloween Heide Witch Wrapper!"},"content":{"rendered":"

\"cc_heide-witch-title-plate-wip-c-countdown\"Back in 2013, I kicked off our Countdown to Halloween with what was, at the time, my favorite vintage Halloween wrapper; one for a Brach’s Chocolate Covered Witch<\/a>.\u00a0 Today, that Brach’s Witch wrapper is getting some serious competition as I present an outstanding piece of previously unseen Halloween confectionery packaging from Heide – make the jump to check it out in all its spooky-fun glory!<\/p>\n

I picked up this gorgeous Heide Witch wrapper earlier this Spring and when I did, I couldn’t wait for this month’s Countdown to share it.\u00a0 The time has finally come, so here it is:<\/p>\n

\"Heide

Heide – Chocolate Marshmallow Witch – 3\/4 oz Halloween candy bar wrapper – 1950’s 1960’s<\/p><\/div>\n

I’ve estimated the vintage of this wrapper to be from the 1950’s-1960’s era and while I’m confident that range is accurate, I cannot absolutely corroborate it, so it’s possible that it dates back even further.<\/p>\n

Whatever the case, it’s a fantastic piece and I think it compares nicely to the gorgeous Brach’s Witch I published back in 2013<\/a>:<\/p>\n

\"Brach\u2019s

Brach\u2019s and Heide’s Witch wrappers side-by-side<\/p><\/div>\n

Both of those wrappers are stunning Halloween classics and a testament to just how cool this vintage confectionery material can be.\u00a0 To my eye, they are stellar examples of packaging from the past that transcend to become pop art.<\/p>\n

For those that don’t already know, Heide was a major candy manufacturer<\/a> throughout most of the 20th century, and while the company itself has not survived, the Heide brand name, as well as a couple of their most popular products, remain on store shelves – both distributed these days by the Ferrara Candy Company<\/a>:\u00a0 Jujyfruits and Jujubes.<\/p>\n

\"Heide

Heide Jujyfruits from the 1970’s and today.<\/p><\/div>\n

\"Heide

Heide Jujubes from the 1970’s and today.<\/p><\/div>\n

So while today’s Chocolate Covered Witch wrapper stands a gorgeous relic from our confectionery past, the Heide name lives on to delight consumers in 2016 and beyond.<\/p>\n

And that’s everything I’ve got on this fantastic Heide’s Halloween Witch wrapper.\u00a0 See you next time!<\/p>\n

\"cc_heide-witch-title-plate-wip-b\"<\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Today\u2019s post has been part of CollectingCandy.com\u2019s 2016 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site.<\/a>\u00a0 For more of CollectingCandy.com\u2019s CountdownToHalloween posts, just click here<\/a>.<\/p>\n

\"cc_collecting-candy-halloween-masthead-wip-2016-c\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Back in 2013, I kicked off our Countdown to Halloween with what was, at the time, my favorite vintage Halloween wrapper; one for a Brach’s Chocolate Covered Witch.\u00a0 Today, that Brach’s Witch wrapper is getting some serious competition as I … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[87,49,56,589,252,50],"tags":[321,316,328,351,332,14,324,78,333,1222,330,1269,21,450,15,12,341,93,11],"class_list":["post-18257","post","type-post","status-publish","format-standard","hentry","category-1950s","category-1960s","category-chocolate-2","category-countdowntohalloween","category-halloween","category-holiday-2","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-halloween","tag-heide","tag-mid-century","tag-packaging","tag-packaging-design","tag-sweets","tag-vintage","tag-vintage-candy-wrappers","tag-witch","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-4Kt","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18257"}],"version-history":[{"count":16,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18257\/revisions"}],"predecessor-version":[{"id":20434,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18257\/revisions\/20434"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18257"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}