{"id":18170,"date":"2016-03-22T11:36:52","date_gmt":"2016-03-22T15:36:52","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=18170"},"modified":"2016-03-22T11:36:52","modified_gmt":"2016-03-22T15:36:52","slug":"leafs-groovy-gravel-bubblegum-from-the-1970s","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=18170","title":{"rendered":"Leaf’s “Groovy” Gravel Bubblegum from the 1970’s!"},"content":{"rendered":"

\"CC_Gravel<\/p>\n

Following up on yesterday’s Mad Rocks post, I thought it would be fun to feature another one of the pebble-style bubblegum products to come out of the 1970’s; Leaf’s Gravel Gum.\u00a0 Make the jump to check it out!<\/p>\n

Leaf’s Gravel Bubblegum was first introduced to the marketplace way back in 1975, and was announced to the trade in this small clipping:<\/p>\n

\"Leaf

Leaf Gravel Gum – introduction – Candy Trade Magazine Clipping – October 1975<\/p><\/div>\n

Gravel Gum must have been somewhat of a success, because it remained on shelves through the end of the decade.\u00a0 I’m fortunate to have a couple of different examples of the packages offered during that period.<\/p>\n

\"Leaf

Leaf – Gravel Bubble Gum – 1 1\/4oz package – bubblegum wrapper – 1975-76<\/p><\/div>\n

\"_Leaf

Leaf – Gravel Bubble Gum – 1 1\/4oz and 2oz packages – bubblegum wrapper packs – 1977 & 1979<\/p><\/div>\n

As you can see, aside from increasing the size from 1 1\/4 oz packs to a 2 oz variety, not much changed in how Gravel Gum was presented to consumers.\u00a0 This is definitely a product I remember well, even if I was more partial to Topps’ Gold Rush at the time.<\/p>\n

Beyond these vintage wrappers, I’m excited to share photographs of a special piece I added to my collection about a year ago – a full display box of Leaf’s Gravel Gum from 1976.\u00a0 You can get a much better idea of the actual product from these photos. \u00a0 Check ’em out!<\/p>\n

\"Leaf

Leaf Gravel Gum – 10-cent full display box – 1975<\/p><\/div>\n

\"Leaf

Leaf Gravel Gum – 10-cent full display box – 1975<\/p><\/div>\n

\"Leaf

Leaf Gravel Gum – 10-cent full display box – 1975<\/p><\/div>\n

\"Leaf

Leaf Gravel Gum – 10-cent full display box – 1975<\/p><\/div>\n

Pretty neat stuff, and a rare treat to encounter an intact display box like this – I’ve never come across another.<\/p>\n

By the early 1980’s Leaf’s Gravel Gum appears to have been retired as I have not found evidence of it past 1979.\u00a0 Perhaps the novelty of bubblegum shaped like gravel lost favor with the kid-consumers of the time.\u00a0 Or perhaps a changing of the guard (and corporate ownership of Leaf) meant that product lines were being shifted and re-evaluated using long-forgotten metrics.\u00a0 Whatever the case may be, I’m happy that I finally get to share a look at this memorable and fun product with you.<\/p>\n

And that’s everything I’ve got on Leaf’s Gravel Bubblegum.\u00a0 See you next time!<\/p>\n

\"CC_Gravel<\/p>\n","protected":false},"excerpt":{"rendered":"

Following up on yesterday’s Mad Rocks post, I thought it would be fun to feature another one of the pebble-style bubblegum products to come out of the 1970’s; Leaf’s Gravel Gum.\u00a0 Make the jump to check it out!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,5,34],"tags":[33,321,316,328,351,332,14,324,78,333,1265,32,205,1238,128,21,450,15,341,11],"class_list":["post-18170","post","type-post","status-publish","format-standard","hentry","category-1970s","category-bubble-gum","category-gum-2","tag-bubblegum","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-gold-rush","tag-gum","tag-leaf","tag-leaf-brands","tag-novelty-2","tag-packaging","tag-packaging-design","tag-sweets","tag-vintage-candy-wrappers","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-4J4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18170"}],"version-history":[{"count":4,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18170\/revisions"}],"predecessor-version":[{"id":18184,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18170\/revisions\/18184"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18170"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}