{"id":17747,"date":"2015-11-07T11:01:53","date_gmt":"2015-11-07T16:01:53","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=17747"},"modified":"2015-11-07T12:38:31","modified_gmt":"2015-11-07T17:38:31","slug":"brachs-1953-fall-christmas-candy-catalog","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=17747","title":{"rendered":"Brach’s 1953 Fall & Christmas Candy Catalog!"},"content":{"rendered":"

\"CC_Brach's<\/p>\n

Now that our Halloween coverage for 2015 has ended (so very sad), it’s time to kick into the Fall!\u00a0 And while I like to hold most of my dedicated Christmas coverage until December, I thought today’s content was a perfect bridge and a prelude of things to come.\u00a0 And boy is it a good one because today I get to share the entire contents of Brach’s 1953 Fall and Christmas candy sales catalog.\u00a0 Make the jump to check it out!<\/p>\n

If some of this catalog appears familiar to you, it’s because I previously published a three-page selection from it back in October 2014, with my 50 Years of Brach’s Candy Corn<\/a><\/em> post.\u00a0 It’s a beautiful 32-page trade catalog which would have been used by Brach’s salesmen to showcase items to their retail customers.\u00a0 Featuring Brach’s variety of retail offerings from Halloween to Christmas, it’s a wonderful array.\u00a0 And while some of these offerings have long since been discontinued, others are still in production to this day.<\/p>\n

Beyond the entire contents of the catalog, I’ve also got some related vintage packaging to share.\u00a0 Now, here’s the catalog.\u00a0 I hope you enjoy it:<\/p>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0001<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0002<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0003<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0004<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0005<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0006<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0007<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0008<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0009<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0010<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0011<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0012<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0013<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0014<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0015<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0016<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0017<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0018<\/p><\/div>\n

The awesome Brach’s Rocket Mix box found on page 18 of this catalog is a piece my friend and fellow collector Dan Goodsell has had in his collection for many years, check it out:<\/p>\n

\"Brach's

Brach’s Rocket Mix candy box – 1950’s – Courtesy Dan Goodsell<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0019<\/p><\/div>\n

The Brach’s Maple Nut Goodies found on page 19 of the catalog are a timeless classic that are still around today.\u00a0 I have an example of packaging for them that dates back to the late 1950’s, and it’s a beautiful one that evokes the Fall season so well:<\/p>\n

\"Brach's

Brach’s – Maple Nut Goodies – 5 1\/2 oz cellophane 29-cent candy package – late 1950’s early 1960’s<\/p><\/div>\n

Brach’s Maple Nut Goodies are still around today and along with the entirety of the Brach’s line, they underwent a packaging refresh between 2013 and 2014.\u00a0 Here’s a look at the two most recent versions of the packaging for Brach’s Maple Nut Goodies:<\/p>\n

\"Brach's

Brach’s – Maple Nut Goodies – 4oz candy package – 2013<\/p><\/div>\n

\"Brach's

Brach’s – Maple Nut Goodies – 4oz candy package – 2014<\/p><\/div>\n

The photos of the Maple Nut Goodies of 2014 look indistinguishable from those found in the 1953 catalog.\u00a0 Now that’s a classic.<\/p>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0020<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0021<\/p><\/div>\n

Orange Slices are another timeless American treat.\u00a0 I have an example of a Brach’s Orange Slices packages dating back to around the same time as this catalog here:<\/p>\n

\"Brach's

Brach’s Orange Slices – 11 1\/2 oz candy package – 1950’s<\/p><\/div>\n

I’ve had that Orange Slices package for a number of years and while putting today’s post together, I realized that the package actually still contained small remnants of the candy it first held nearly 60-years-ago.\u00a0 Take a closer look:<\/p>\n

\"Brach's

Brach’s Orange Slices – decades old remanents – 1950’s<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0022<\/p><\/div>\n

The Brach’s Caramel Bullies included on this page are a product that I believe are still offered from time-to-time, though they are now called vanilla caramel swirls<\/em>.\u00a0 I should note that they were once sold in connected rolls in packages similar to a chocolate bar.\u00a0 I have two different examples of Brach’s Bullies bar wrappers dating back to the 1950’s\/1960’s.\u00a0 Take a look:<\/p>\n

\"Brach's

Brach’s Bullies Caramel – 1 1\/4 oz candy bar wrapper – late 1950’s to early 1960’s<\/p><\/div>\n

\"Brach's

Brach’s Bullies Toffee – 1 1\/4 oz candy bar wrapper – late 1950’s to early 1960’s<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0023<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0024<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0025<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0026<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0027<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0028<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0029<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0030<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0031<\/p><\/div>\n

\"Brachs_1953_Fall

Brachs_1953_Fall & Christmas Catalog_ 0032<\/p><\/div>\n

That’s the end of the 1953 Brach’s Fall and Christmas catalog and everything I’ve got to share for today.\u00a0 I hope you’ve enjoyed this special look back at a piece of confectionery history from half-a-century ago, and I’ll see you next time!<\/p>\n

\"CC_Brachs_1953_Fall<\/p>\n","protected":false},"excerpt":{"rendered":"

Now that our Halloween coverage for 2015 has ended (so very sad), it’s time to kick into the Fall!\u00a0 And while I like to hold most of my dedicated Christmas coverage until December, I thought today’s content was a perfect … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[87,49,56,658,252,46,50],"tags":[403,28,1253,321,316,328,351,332,14,324,78,333,21,450,15,314,341,11],"class_list":["post-17747","post","type-post","status-publish","format-standard","hentry","category-1950s","category-1960s","category-chocolate-2","category-christmas","category-halloween","category-hard-candy","category-holiday-2","tag-1950s-candy","tag-brachs","tag-candy-catalog","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-packaging","tag-packaging-design","tag-sweets","tag-vintage-candy","tag-vintage-candy-wrappers","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-4Cf","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17747"}],"version-history":[{"count":19,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17747\/revisions"}],"predecessor-version":[{"id":17808,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17747\/revisions\/17808"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17747"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}