{"id":17637,"date":"2015-10-24T18:50:56","date_gmt":"2015-10-24T22:50:56","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=17637"},"modified":"2015-10-25T11:34:06","modified_gmt":"2015-10-25T15:34:06","slug":"halloween-candy-then-and-now-sweetarts-skulls-n-bones","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=17637","title":{"rendered":"Halloween Candy Then-and-Now: Sweetarts Skulls n’ Bones!"},"content":{"rendered":"

\"CC_Sweetarts<\/p>\n

Sweetarts have been a Halloween staple since the 1960’s and at least as early as the 1990’s the brand has delivered a special seasonal Skulls & Bones edition.\u00a0 Make the jump to see how they looked then and how they look today!<\/p>\n

I’m not exactly sure when Sweetarts Skulls ‘n Bones were first introduced but my earliest evidence of them dates back to the 1990’s and this promotional sales sheet:<\/p>\n

\"Sunmark-Sunline

Sunmark-Sunline – Halloween Treats – Sweetarts Skulls n’ Bones – promotional flyer sheet – 1990’s<\/p><\/div>\n

Back then, Sweetarts Skulls ‘n Bones were sold in small individual boxes with an illustrated cartoon skeleton character – pretty awesome packaging if you ask me, and one I’d love to eventually add to my collection.<\/p>\n

In the years since that time, the brand moved away from retail-sized boxes and instead opted for a multi-pack bagged approach – something geared more toward trick-or-treat giveaways.\u00a0 This is the packaging from the last few years, a design which largely followed the all-year-round Sweetarts packaging look and color scheme:<\/p>\n

\"Nestle

Nestle – Wonka – Sweetarts Skulls & Bones – 12 oz Halloween multi-pack candy package – October 2014<\/p><\/div>\n

[Note: The goofy skull-face character from the original 1990’s Skulls n’ Bones box is retained within the packaging artwork and logo of the modern packaging.]<\/p>\n

This year, Nestle has really mixed it up, opting to imbue some of their Halloween packaging with a look I’m describing as “inspired by Day-of-the-Dead holiday artwork”.\u00a0 It’s pretty cool:<\/p>\n

\"Nestle

Nestle – Sweetarts Skulls & Bones – 12 oz Halloween multi-pack candy package – October 2015<\/p><\/div>\n

Here’s one of the individual packs contained in the larger bag.\u00a0 You’ll note that this inner package retains a more classic Sweetarts package look:<\/p>\n

\"Nestle

Nestle – Sweetarts Skulls & Bones – individual fun-size Halloween candy package – October 2015<\/p><\/div>\n

Beyond Skulls and Bones, I have another cool 1990’s Halloween Sweetarts sales flyer to share, this one showcasing a glow-in-the-dark Halloween bucket filled with classic Sweetarts 2-packs:<\/p>\n

\"Sunmark-Sunline

Sunmark-Sunline – Halloween Treats – Sweetarts Glow in the Dark Buckets – flyer – 1990’s<\/p><\/div>\n

If you look closely, you can see the classic paper Sweetarts 2-pack packages.\u00a0 Those two-packs have been around forever and I’m happy to show you a few examples of them that might date back all the way to the 1960’s.<\/p>\n

It’s safe-to-say that kids have been receiving these classics in their trick-or-treat bags on Halloween for decades:<\/p>\n

\"Sunmark

Sunmark Sunline – Sweetarts 2-packs circa late 1960’s to mid-1970’s<\/p><\/div>\n

And that’s everything I’ve got to share on the then-and-now of Halloween’s Sweetarts Skulls ‘n Bones.\u00a0 See you next time!<\/p>\n

\"CC_Sweetarts<\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Today\u2019s post has been part of CollectingCandy.com\u2019s 2015 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site.<\/a>\u00a0 For more of CollectingCandy.com\u2019s CountdownToHalloween posts, just click here<\/a>.<\/p>\n

\"cropped-Collecting-Candy-Halloween-masthead-WIP-2015_Reduced-size.jpg\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Sweetarts have been a Halloween staple since the 1960’s and at least as early as the 1990’s the brand has delivered a special seasonal Skulls & Bones edition.\u00a0 Make the jump to see how they looked then and how they … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[49,24,35,589,252,50,116,164],"tags":[321,316,328,351,332,14,324,78,333,1222,415,21,450,512,15,341,1249,11],"class_list":["post-17637","post","type-post","status-publish","format-standard","hentry","category-1960s","category-1970s","category-1990s","category-countdowntohalloween","category-halloween","category-holiday-2","category-nestle","category-wonka","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-halloween","tag-halloween-candy","tag-packaging","tag-packaging-design","tag-sweetarts","tag-sweets","tag-vintage-candy-wrappers","tag-vintage-sweetarts","tag-wrapper"],"jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-4At","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17637"}],"version-history":[{"count":18,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17637\/revisions"}],"predecessor-version":[{"id":17664,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17637\/revisions\/17664"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17637"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}