{"id":17515,"date":"2015-10-19T10:32:31","date_gmt":"2015-10-19T14:32:31","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=17515"},"modified":"2015-11-11T13:47:52","modified_gmt":"2015-11-11T18:47:52","slug":"new-for-2015-a-twizzlers-halloween-frankenstein-redesign","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=17515","title":{"rendered":"New for 2015: A Twizzlers Halloween Frankenstein Redesign!"},"content":{"rendered":"

\"CC_Twizzlers<\/p>\n

It should come as no surprise that when you run a website called CollectingCandy.com, you spend a lot of time exploring and studying the contents of the candy isle.\u00a0 Do that long enough and you start to pick up on even subtle packaging design changes, even if you don’t realize immediately just what those changes might be.<\/p>\n

Such was the case when I saw the return of one of my favorite new releases from last year, the Frankenstein’s Monster Halloween packaging for Twizzlers Twists<\/a>.\u00a0 At first glance it looked the same as last year but after a moment it seemed somehow not-the-same.\u00a0 Turns out, in its return this year the Twizzlers Halloween Frankenstein packaging got a significant visual overhaul.\u00a0 Make the jump to check it out!<\/p>\n

I was delighted when I discovered the Frankenstein Twizzlers<\/a> packaging last year because its one of those thing you don’t really expect to see, but the “Twizzlerized” version of Universal’s Frankenstein’s Monster was a real work of art.\u00a0 Because of that, I was particularly shocked to find them create a completely new rendering\/illustration of a Twizzlerized Frank for this year.\u00a0 And while it’s not the same as last year, it’s still pretty awesome:<\/p>\n

\"Hershey

Hershey – Twizzlers Snack Size Twists – Halloween Universal Monsters Frankenstein edition – 22 oz multi-pack candy package – Fall 2015<\/p><\/div>\n

The Twizzlerized Frankenstein concept must have proven popular because it also made its way onto the smaller 16oz Halloween packages in 2015:<\/p>\n

\"Hershey

Hershey – Twizzlers Snack Size Twists – Halloween Universal Monsters Frankenstein edition – 16 oz multi-pack candy package – Fall 2015<\/p><\/div>\n

For a direct comparison to what came before, here’s a look at 2014’s Frankenstein Twizzler package contrasted with the one that rolled out for 2015:<\/p>\n

\"Twizzlers

Twizzlers Frankenstein packages 2014 vs 2015 edition comparison<\/p><\/div>\n

As you can see, this isn’t just a shading or small layout change.\u00a0 They created a whole new version of the Twizzlerized Frankenstein character.\u00a0 The 2015 version is definitely brighter, less in-the-shadows and to my eye seems a little more “cartoony”.\u00a0 I still dig the new version but I’d be interested to know what the thinking was behind the visual evolution.<\/p>\n

[Edit:\u00a0 I just found the Twizzlerized Frankenstein tv-spot!\u00a0 Check it out.]<\/p>\n