{"id":17495,"date":"2015-10-18T17:19:34","date_gmt":"2015-10-18T21:19:34","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=17495"},"modified":"2015-10-18T23:31:38","modified_gmt":"2015-10-19T03:31:38","slug":"nestles-1970s-halloween-treats-newspaper-ads","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=17495","title":{"rendered":"Nestle’s 1970’s Halloween Treats Newspaper Ads!"},"content":{"rendered":"

\"CC_Nestle<\/p>\n

Jumping back to the mid-1970’s for today’s Countdown-to-Halloween post, I wanted to share a pair of vintage ads promoting Halloween treats from Nestle.\u00a0 Make the jump to check them out!<\/p>\n

The ads I’ll be sharing today were newspaper ads, or in the case of today’s examples, were the proofs of what would be newspaper ads.\u00a0 What I have to share are file copies of the ads in question, that originated out of the ad agency of Leo Burnett.\u00a0 These file copies are remarkable in that they were printed from the original setups and unlike newspaper ads clipped from actual newspapers, these tend to have much better print quality and visual fidelity.<\/p>\n

Here they are:<\/p>\n

\"Nestle

Nestle – 20-cents off Halloween Treats – newspaper ad proof – Leo Burnett – Fall 1977<\/p><\/div>\n

Note the Leo Burnett publication information included at the top of the sheet.\u00a0 This indicated where and when the ad was meant to be used.\u00a0 Here’s a closer look:<\/p>\n

\"Leo

Leo Burnett newspaper ad proof close-up<\/p><\/div>\n

And here’s the other ad proof from these files:<\/p>\n

\"Nestle

Nestle – Save 15-cents on Halloween Treats – newspaper ad proof – 1975<\/p><\/div>\n

You’ll note that both coupons are marked as “void”, since these were both not meant to serve as actual ads (or coupons).\u00a0 Much like the 1973 Leaf brochure<\/a> I showed a few days ago, this Nestle promotion focuses on what appear to be all-year-round multipacks of miniature bars.\u00a0 It’s easy to imagine that the Halloween season made for the biggest sales period for these types of offerings.<\/p>\n

[Note: Eagle-eyed CollectingCandy.com reader D. Heine pointed out that there’s a mid-1970’s Nestle TV commercial on YouTube that ties in perfectly to today’s post so I’ve included it for viewing below.\u00a0 Thanks, D!]<\/p>\n