{"id":17436,"date":"2015-10-16T12:01:18","date_gmt":"2015-10-16T16:01:18","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=17436"},"modified":"2015-10-16T12:01:18","modified_gmt":"2015-10-16T16:01:18","slug":"flashback-with-leafs-1973-halloween-candy-sales-brochure","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=17436","title":{"rendered":"Flashback with Leaf’s 1973 Halloween Candy Sales Brochure!"},"content":{"rendered":"

\"CC_Leaf<\/p>\n

Today I’m pleased to share a wonderful piece of candy history that you won’t see anywhere else.\u00a0 It’s a sales brochure from 1973 that was sent out to candy salesmen to help them sell Leaf brand product to their retail clients.\u00a0 It’s a wonderful array of vintage candy goodness you won’t find anywhere else, so make the jump to check it out.<\/p>\n

Back in the early 1970’s, before the widespread establishment of powerhouse retailers like Walmart and Target, candy salesmen (or jobbers, as they were often called) would work out of their cars and trucks and have established routes and territories.\u00a0 Those routes would have them regularly visiting their customers which were mom and pop grocery or variety stores.\u00a0 It was a time when confectionery sales was a beat-your-feet kind of job and success was typically distilled through hours or work put in on the route combined with the relationships a salesman had with the people on it.<\/p>\n

With thousands of salesmen around the country and just as many many small routes and territories to cover, manufacturers were constantly coming up with ways to entice the retailers to buy and the salesmen to sell.\u00a0 One of the ways they did that was by sending out colorful brochures and flyers, along with special promotions and deals where the retailers could save and the salesmen could make more for themselves.\u00a0\u00a0 Today’s 1973 Halloween sales brochure from Leaf is a great example of this.\u00a0\u00a0 Let’s get to it!<\/p>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure – Page 01 – cover<\/p><\/div>\n

You’ll notice the illustration of a kid in a completely unlicensed Superman costume.\u00a0 Something like that would never be allowed to happen today, but these were simpler times.\u00a0 This brochure unfolds and opens up into a three page gatefold view of everything that Leaf was promoting for the 1973 Halloween season.<\/p>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure – Page 02-04 – Gatefold three pager<\/p><\/div>\n

As the brochure proclaims, Leaf’s Halloween offerings included items that were available all-year-round as well as a selection that were only offered during the season.\u00a0 You’ll note that none of these feature Halloween-specific packaging.\u00a0 I’m not sure why that might have been, as seasonal-specific packaging design was a practice used at the time.\u00a0 Perhaps they sought to avoid selling product to their retailers that would lose its appeal on November 1st.<\/p>\n

Here’s a closer look at the three colorful pages of the brochure:<\/p>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure – Page 02<\/p><\/div>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure – Page 03<\/p><\/div>\n

Note how the unlicensed Superman-costumed kid becomes some strange candy-filled headless horseman character for this final page of the brochure.\u00a0 Spooky stuff!<\/p>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure – Page 04<\/p><\/div>\n

This brochure has a number of products I’ve never come across anywhere else before, so I thought they deserved closer inspection:<\/p>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure close-up – 40 PAL Pops<\/p><\/div>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure close-up – 40 Sour Sweets<\/p><\/div>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure close-up – 80 Candy Apples<\/p><\/div>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure close-up – 80 Root Beer Barrels<\/p><\/div>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure close-up – Treats for Tots<\/p><\/div>\n

And last but not least, my favorite of the bunch:<\/p>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure close-up – Beanos<\/p><\/div>\n

I think this 1973 Leaf brochure is pretty remarkable material, especially when you realize that the images it contains might be the only evidence that these products ever existed.<\/p>\n

The brochure also contains price lists, suggested orders, and features breakdown:<\/p>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure – Page 05 – Price List<\/p><\/div>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure – Page 06 – Suggested order<\/p><\/div>\n

\"Leaf

Leaf – 1973 Halloween Sales Brochure – Page 07- Features<\/p><\/div>\n

And that’s everything I’ve got to share on this amazing Leaf 1973 Halloween brochure.\u00a0 See you next time!<\/p>\n

\"CC_Leaf<\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Today\u2019s post has been part of CollectingCandy.com\u2019s 2015 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site.<\/a>\u00a0 For more of CollectingCandy.com\u2019s CountdownToHalloween posts, just click here<\/a>.<\/p>\n

\"cropped-Collecting-Candy-Halloween-masthead-WIP-2015_Reduced-size.jpg\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Today I’m pleased to share a wonderful piece of candy history that you won’t see anywhere else.\u00a0 It’s a sales brochure from 1973 that was sent out to candy salesmen to help them sell Leaf brand product to their retail … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,5,56,589,34,252,514],"tags":[1206,317,588,27,321,316,328,351,332,14,324,78,333,1222,205,1238,21,450,238,1120,15,341,11],"class_list":["post-17436","post","type-post","status-publish","format-standard","hentry","category-1970s","category-bubble-gum","category-chocolate-2","category-countdowntohalloween","category-gum-2","category-halloween","category-sour-candy","tag-1970s","tag-1970s-candy","tag-1970s-halloween","tag-70s","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-halloween","tag-leaf","tag-leaf-brands","tag-packaging","tag-packaging-design","tag-salesman","tag-seasonal","tag-sweets","tag-vintage-candy-wrappers","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-4xe","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17436"}],"version-history":[{"count":10,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17436\/revisions"}],"predecessor-version":[{"id":17462,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17436\/revisions\/17462"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17436"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}