{"id":15798,"date":"2014-11-26T20:12:45","date_gmt":"2014-11-27T01:12:45","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=15798"},"modified":"2014-11-26T20:12:45","modified_gmt":"2014-11-27T01:12:45","slug":"brachs-beautiful-fall-chocolate-promotion-packet-from-1972","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=15798","title":{"rendered":"Brach’s Beautiful Fall Chocolate Promotion Packet from 1972!"},"content":{"rendered":"

\"CC_Brachs<\/p>\n

Since acquiring the files of a former Brach’s salesman earlier this year, I’ve been working to document and preserve everything he saved.\u00a0\u00a0 Previously I’ve posted the contents of a 1971 Brach’s Halloween sales packet<\/a> as well as materials related to Brach’s 1972 Easter promotion<\/a>.\u00a0 Today I’m excited to share the various marketing and sales materials used in support of Brach’s 1972 Fall chocolate promotion.\u00a0 It’s a lot of great stuff, so make the jump to take a look.<\/p>\n

From what I’ve gathered, during the early 1970’s Brach’s would routinely send out special folders to their sales force containing all manner of paperwork and promotional materials for whatever sales event was coming up.\u00a0 Today I’ll be revealing the full contents of a folder that was marked as Brach’s Fall Chocolate Promotion<\/em> for 1972.<\/p>\n

\"Brachs

Brachs – 1972 Fall Chocolate Promotion Folder – Front & Back Cover<\/p><\/div>\n

The first part of the folder’s contents I’ll be sharing is a gorgeous twelve-page full-color catalog.\u00a0 Labeled as Brach’s Pure Chocolates and Fresh Candies<\/em>, it’s filled with lovely full-color imagery of packaging you won’t find anywhere else but here, so let’s get to it.<\/p>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 01<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 02<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 03<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 04<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 05<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 06<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 07<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 08<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 09<\/p><\/div>\n

Though the entire catalog is filled with items I’d never seen before (and would love to add to my collection) I was particularly delighted to see these two Brach’s Barrels packages:<\/p>\n

\"Brachs

Brachs – 1972 Root Beer & Fruit Flavored Barrels packages – Catalog close-up<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 10<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 11<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 12<\/p><\/div>\n

I think that catalog is just amazing.\u00a0 I cannot get over the range of product that Brach’s offered back then.<\/p>\n

Beyond the color materials in the folder were also many typed documents.\u00a0 Among them was one typed sheet announcing new product introductions.<\/p>\n

\"Brachs

Brachs – Fall 1972 – New Chocolate Items<\/p><\/div>\n

A big part of Brach’s 1972 Fall Chocolate Promotion was their prime time advertising push, which is described in this document:<\/p>\n

\"Brachs

Brachs – Fall 1972 – Advertising outline insert page.<\/p><\/div>\n

The following over-sized fold-out brochure showcases some of the television shows that Brach’s had purchased ad space on for the Fall.\u00a0 In addition, it features a series of colorful photos of point-of-purchase display setups that were available as part of the chocolate promotion.<\/p>\n

\"Brachs

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 01<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 02-03<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 04<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 05<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 06<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 07<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 08<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Fall Chocolate Multilith Service sheet<\/p><\/div>\n

The following two-page document details the displays that were available for the promotion:<\/p>\n

\"Brachs

Brachs – Fall 1972 – Chocolate Displays outline – Page 1 of 2<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Chocolate Displays outline – Page 2 of 2<\/p><\/div>\n

And here is another supplement, showcasing flip-top see-thru display boxes for bulk chocolate sales:<\/p>\n

\"Brachs

Brachs – Fall 1972 – Bulk Candy See Thru Lids sheet<\/p><\/div>\n

The folder contains a number of other black-and-white printed sales documents, from profit calculator sheets to detailed price lists.\u00a0 It’s 27 pages of a material containing a lot of information, so rather than include it in the main body of today’s post, I’m going to add it at the end for anyone curious enough to pour over it.\u00a0 I find the price lists especially interesting as they give you an idea of the depth and range of product that Brach’s offered at the time.\u00a0 It’s huge!<\/p>\n

I continue to be delighted every time I look over these materials as it’s the kind of stuff I’d simply never encountered before. \u00a0 I hope you’ve enjoyed seeing it and catching a glimpse of so many colorful pieces of confectionery history that haven’t been seen in so very long.\u00a0\u00a0 And that’s everything I’ve got to say on today’s topic.\u00a0 See you next time!<\/p>\n

[Note: Don’t forget that the many pages of supplemental materials will be included after the close of today’s post.]<\/p>\n

\"CC_Brachs<\/p>\n

————- Supplemental Materials Begin ————-<\/h2>\n
\"Brachs

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 01<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 02<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 03<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 04<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 05<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 06<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 07<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 08<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 01<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 02<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 03<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 04<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 05<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 06<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 07<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 08<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Booking Allowances Christmas Box Chocolates -D Accounts<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Booking Allowances Christmas Box Chocolates -J Accounts<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Chocolate Profit Guide – Page 1 of 2<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Chocolate Profit Guide – Page 2 of 2<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Chocolates & Cherries Sales Aids sheet<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Promotional Certificate – Direct Accounts<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 – Promotional Certificate – Distributor Accounts<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Allowances for D Accounts – Page 1 of 2<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Allowances for D Accounts – Page 2 of 2<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Allowances for J Accounts – Page 1 of 2<\/p><\/div>\n

\"Brachs

Brachs – Fall 1972 Allowances for J Accounts – Page 2 of 2<\/p><\/div>\n

————- Supplemental Materials End ————-<\/h2>\n","protected":false},"excerpt":{"rendered":"

Since acquiring the files of a former Brach’s salesman earlier this year, I’ve been working to document and preserve everything he saved.\u00a0\u00a0 Previously I’ve posted the contents of a 1971 Brach’s Halloween sales packet as well as materials related to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,56,658,46,50],"tags":[317,379,28,1156,321,316,328,1157,351,332,1158,14,324,78,333,1159,21,763,238,15,348,11],"class_list":["post-15798","post","type-post","status-publish","format-standard","hentry","category-1970s","category-chocolate-2","category-christmas","category-hard-candy","category-holiday-2","tag-1970s-candy","tag-70s-candy","tag-brachs","tag-brox","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-salesman","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-catalog","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-marketing-materials","tag-packaging","tag-promotional","tag-salesman","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-46O","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/15798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15798"}],"version-history":[{"count":14,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/15798\/revisions"}],"predecessor-version":[{"id":15868,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/15798\/revisions\/15868"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15798"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}