{"id":15558,"date":"2014-11-10T14:47:22","date_gmt":"2014-11-10T19:47:22","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=15558"},"modified":"2014-11-10T16:30:09","modified_gmt":"2014-11-10T21:30:09","slug":"plucked-from-the-80s-brachs-coconut-hula-chews","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=15558","title":{"rendered":"Plucked from the 80’s: Brach’s Coconut Hula Chews!"},"content":{"rendered":"

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As the weather turns colder, I thought it would be fun to cover a near-forgotten treat from the 1980’s that will inspire warmer climates.\u00a0 This is one that first hit stores way back in 1982 and I’m excited to share the first known images of the packaging today.\u00a0 I believe this one has been unseen for nearly 30 years.\u00a0 So make the jump to check out Brach’s Coconut Hula Chews!<\/p>\n

It may not yet be clear here on the site but I’ve been on quite the Brach’s jag this year<\/a>, and with their groovy updated packaging<\/a> hitting stores in 2014-2015, I don’t think that’s going to change.\u00a0 Since I’ve been re-enamored with the brand as of late, it’s especially fun for me to share this long-lost Brach’s treat from the 1980’s today.<\/p>\n

Brach’s Hula Chews were introduced in 1982 as a multi-pack type item, available in large bags and a boxed offering.\u00a0 Here’s a newspaper circular ad\/coupon announcing them:<\/p>\n

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Brach’s – Introduces Hula Chews – Hula Honolulu Sweepstakes – Save 25-cents coupon – newspaper circular – 1982<\/p><\/div>\n

And here’s a better look at that clip-out coupon, which features images of the launch packages:<\/p>\n

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Brach’s Hula Chews – Save 25-cents – newspaper clipping coupon – 1982<\/p><\/div>\n

I don’t have either of those packages in my archives, but I sure would love to find examples of them.\u00a0 From these small images – they look pretty slick.\u00a0 What I DO have however is the checkout isle-size or standard shelf size Hula Chews offering, which I believe was rolled out the following year in 1983.\u00a0 This would have been sold and stocked next to the Snickers bars and so on and according to my research, images of this wrapper have never been published online before – so this is a world premiere!\u00a0 Here it is:<\/p>\n

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Brach’s – Hula Chews – 1.75 oz candy wrapper – 1983<\/p><\/div>\n

It’s amazing how simple and unadorned the packaging is.\u00a0\u00a0 Even back then I think it was rare to find a wrapper design with so much negative space.\u00a0 I really dig it.<\/p>\n

I found a television commercial for Hula Chews tucked within a YouTube video of 1980’s NBC promos.\u00a0 It’s a 2 1\/2 minute video, but if you jump to 1:30 in, you can get right to the Hula Chews 30-second spot.\u00a0 It’s worth checking out as I suspect it’s also a commercial they wouldn’t get away with today:<\/p>\n