{"id":14773,"date":"2014-10-02T13:16:24","date_gmt":"2014-10-02T17:16:24","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=14773"},"modified":"2014-10-02T13:17:10","modified_gmt":"2014-10-02T17:17:10","slug":"brachs-1971-halloween-candy-salesman-catalog-and-promotional-materials","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=14773","title":{"rendered":"Brach’s 1971 Halloween Candy Salesman Catalog and Promotional Materials!!"},"content":{"rendered":"

\"CC_Brachs1971SalesCatalogFolder_TITLE<\/p>\n

Today is the first entry in our CountdownToHalloween vintage coverage and boy it’s a good one.\u00a0 In fact, out of all the things I have planned for the Countdown, this might be the post I’m most excited to share.<\/p>\n

Now, for your Halloween historical enjoyment, I present the full contents of this incredibly rare and wonderful Brach’s 1971 Halloween sales and promotional packet!<\/p>\n

Earlier this year I had the opportunity to purchase a number of sales materials that once belonged to a Brach’s salesman (who worked for the Brachs company from the 50’s-80’s).\u00a0\u00a0 Sue Nelson had the items that her late grandfather had saved and as she explained, “My grandfather worked for Brach’s for many years, ending up as a Vice President before he retired. He loved that company.” <\/span><\/p>\n

As you might imagine, it was thrilling to take on these possibly one-of-a-kind confectionery artifacts – and it’s such a pleasure to be able to document them here.
\n<\/span><\/p>\n

I’m a big fan of Brach’s and the history of the company as should be evident by my past articles.\u00a0 I shared one of the Easter promotional sales packets from this find<\/a> earlier in the year.\u00a0 But even before that I’d written about my fondness for Brach’s Pick-A-Mix<\/a> and their classic boxed candy lineup<\/a>.\u00a0 In fact, my earliest Halloween outing<\/a> had me sporting a Brach’s Trick-or-Treat bag.\u00a0\u00a0 Needless to say, I am tremendously excited to have been able to add these materials to my collection so that I could share them with you today.<\/p>\n

This salesman packet and the promotional materials it contains feature images of many items I’ve never seen anywhere else but within its pages – items I can now dream of one day finding and adding to my collection.<\/p>\n

I hope this is as big a treat for you as it is for me.\u00a0 Let’s get to it!<\/p>\n

\"Brachs_1971_HalloweenSalesFolder_

Brach’s 1971 Halloween Salesman’s Promotional Folder_ Front and Back Cover<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 01 – Page 1<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog Page 1 Close-Up 01<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 01 – Page 2<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Close-Up<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 01 – Page 3<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 03 – Close-Up 1<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 03 – Close-Up 2<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 01 – Page 4<\/p><\/div>\n

This next color catalog is very similar to the first, but there are variations so I’m including it in its entirety.\u00a0 Also of note: at some point one of the items in the catalog was cut-out of the page.<\/p>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Page 1<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Page 2<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Page 3<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Page 4<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color Catalog 04 – Close-Up<\/p><\/div>\n

Beyond the two color catalogs included in the sales folder, there were also a few color and black-and-white single sheets, showcasing various Halloween in-store point-of-purchase options available.<\/p>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color P-O-P flyer – Page 01<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color P-O-P flyer – Page 02<\/p><\/div>\n

The in-store images from the back of that flyer are so neat, I thought they required a closer look:<\/p>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color P-O-P flyer – Close-up 01<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Color P-O-P flyer – Close-up 02<\/p><\/div>\n

That’s the end of the color pieces from the folder, but these black-and-white pages are still pretty fun:<\/p>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – In-Store Masthead artwork<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – In-Store Point-of-Purchase Options Page 01<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – In-Store Point-of-Purchase Options Page 02<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – In-Store Point-of-Purchase Options Page 03<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – In-Store Point-of-Purchase Options Page 04<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Harvest Candy Promotion flyer – Page 01<\/p><\/div>\n

\"Brach's

Brach’s 1971 Halloween Salesman Packet – Harvest Candy Promotion flyer – Page 02<\/p><\/div>\n

That’s the end of all of the visual materials found in the Brach’s 1971 Halloween sales folder.\u00a0 It’s pretty dazzling.<\/p>\n

Beyond the photos and catalogs, there were also quite a number of pages describing promotions, a price list, radio advertising details and more.\u00a0 Rather than post the scans of each page, I converted those into PDF files and will link to them below for anyone interested in checking out those kinds of details.<\/p>\n

Brach’s 1971 Halloween Sales Folder – price lists and allowances documents<\/a><\/p>\n

Brach’s 1971 Halloween Sales Folder – National Advertising Media List<\/a><\/p>\n

Brach’s 1971 Halloween Sales Folder – Pick-A-Mix Promotion and Halloween Commercial Documents<\/a><\/p>\n

Brach’s 1971 Halloween Sales Folder – Promotion Sales Document<\/a><\/p>\n

Brach’s 1971 Halloween Sales Folder – Harvest Candy Sales Document<\/a><\/p>\n

That’s everything!\u00a0 You’ve now seen the complete contents of this amazing Brach’s 1971 Halloween Salesman\/Promotional packet.\u00a0 It’s a unique glimpse into the Halloween of yesteryear and I hope you enjoyed the look.<\/p>\n

See you next time!<\/p>\n

\"CC_Brachs<\/p>\n

\u00a0\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Today\u2019s post has been part of CollectingCandy.com\u2019s 2014 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.<\/a>\u00a0 For more of CollectingCandy.com\u2019s CountdownToHalloween posts, just click here<\/a>.<\/p>\n

\"CCC_Collecting<\/p>\n","protected":false},"excerpt":{"rendered":"

Today is the first entry in our CountdownToHalloween vintage coverage and boy it’s a good one.\u00a0 In fact, out of all the things I have planned for the Countdown, this might be the post I’m most excited to share. Now, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,47,589,252,46,50],"tags":[1206,27,28,321,316,328,351,332,14,324,78,333,1222,21,1121,763,238,15,12,348,11],"class_list":["post-14773","post","type-post","status-publish","format-standard","hentry","category-1970s","category-boxed","category-countdowntohalloween","category-halloween","category-hard-candy","category-holiday-2","tag-1970s","tag-70s","tag-brachs","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-halloween","tag-packaging","tag-point-of-purchase","tag-promotional","tag-salesman","tag-sweets","tag-vintage","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-3Qh","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/14773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14773"}],"version-history":[{"count":24,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/14773\/revisions"}],"predecessor-version":[{"id":14831,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/14773\/revisions\/14831"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14773"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}