{"id":1367,"date":"2012-02-25T16:26:45","date_gmt":"2012-02-25T21:26:45","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=1367"},"modified":"2012-03-02T01:23:58","modified_gmt":"2012-03-02T06:23:58","slug":"tart-n-tinys-because-paul-rudd-demanded-it","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=1367","title":{"rendered":"Tart ‘n Tinys – Because Paul Rudd demanded it."},"content":{"rendered":"

Cards on the table – Paul Rudd didn’t actually demand this piece on Tart ‘n Tinys, at least not consciously.\u00a0 Subconsciously on the other hand…<\/p>\n

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Paul Rudd with a bowl of candy - The Daily Show - February 24th, 2012<\/p><\/div>\n

On Thursday night, Paul Rudd appeared on The Daily Show with Jon Stewart promoting his new film, Wunderlust.\u00a0 During that interview they ventured onto the topic of vintage candy.\u00a0 Vintage candy is something that just doesn’t come up on national television, so you can imagine my delight in witnessing these two entertainers, both of whom I respect and whose work I enjoy, apply their banter to my confectionery wheelhouse.<\/p>\n

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Paul Rudd considers the humble Wonka Bottle Cap - The Daily Show - Feb 23rd, 2012<\/p><\/div>\n

CollectingCandy.com is all about celebrating these brands, so I thought I’d take a lead (and Paul Rudd’s subconscious demands) from the show, and make Tart ‘n Tinys the topic of today’s post.<\/p>\n

My research tells me that Tart ‘n Tinys were first introduced to market in 1969 – coincidentally the same year Paul Rudd and this writer were born.<\/p>\n

My earliest bit of imagery for Tart ‘n Tinys comes from this 1971 industry news clipping:<\/p>\n

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Tart 'n Tinys - trade clipping - 1971<\/p><\/div>\n

It’s difficult to make out exactly what those early Tart ‘n Tiny packages might have looked like, but you can see clearly what the small packs looked like in 1976, here:<\/p>\n

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Sunmark - Tart 'n Tinys candy package - 1976<\/p><\/div>\n

Back then, Tart n Tiny candies were small pellet-like bits sort of shaped like a pencil eraser, and were much like a Sweettart in flavor and texture.<\/p>\n

The candies themselves are loosely illustrated on this 1979 box:<\/p>\n

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Tart 'n Tinys box - 1979<\/p><\/div>\n

A similar box design was used by the company, O-Pee-Chee, when they had the license to produce and sell\u00a0Tart ‘n Tinys during the 1980’s in Canada.\u00a0 I have a box that has never been opened – it still has the candy rattling around in there.\u00a0 I assume the shape of the candies were a bit different than their US counterparts, as the illustration on the box has been altered:<\/p>\n

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Canada - Breaker-Sunmark - O-Pee-Chee - Tart 'n Tinys candy box - 1980's<\/p><\/div>\n

By 1982,\u00a0Tart ‘n Tinys had been brought into the Wonka brand.\u00a0 Though I don’t have an example of a package from that era – you can see one pictured in this image from an old advertisement:<\/p>\n

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Willy Wonka candy ad clipping - Wacky Wafers - Tart 'n Tinys - Gobstoppers - 1984<\/p><\/div>\n

At some point during the 1990’s,\u00a0Tart ‘n Tinys began to be offered with a candy-coating.\u00a0 A chewy version was also introduced in this period.\u00a0 Eventually, the candy-coated variety, along with the chewy, would be the only Tart n Tiny versions offered.<\/p>\n

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Wonka Tart 'n Tinys Flying Saucers candy container - 1995 - Courtesy Dan Goodsell<\/p><\/div>\n

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Wonka - Chewy Tart 'n Tinys candy package - 1999<\/p><\/div>\n

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Tart 'n Tinys candy coated - 1990's, and final box style - late 2000's. Courtesy Brad Kent<\/p><\/div>\n

Sadly,\u00a0Tart ‘n Tinys were pulled out of the Wonka rotation in 2009 or 2010 and are no longer available.\u00a0 They were a great candy that remained on the market for four decades, which is a successful run in the confectionery world.<\/p>\n

Though Paul Rudd may not have ever demanded this look at Tart ‘n Tinys, we’d like to think he’d appreciate it, if he ever did come across it.<\/p>\n

Wrapping up – a little look at\u00a0Tart ‘n Tinys mascot evolution:<\/p>\n

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Tart n Tiny mascot evolution<\/p><\/div>\n

Come back tomorrow for our Oscar night entry dedicated to Hollywood and the movie biz!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cards on the table – Paul Rudd didn’t actually demand this piece on Tart ‘n Tinys, at least not consciously.\u00a0 Subconsciously on the other hand…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1367","post","type-post","status-publish","format-standard","hentry","category-1970s"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-m3","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/1367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1367"}],"version-history":[{"count":34,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/1367\/revisions"}],"predecessor-version":[{"id":1409,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/1367\/revisions\/1409"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1367"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}