{"id":13661,"date":"2014-03-15T11:56:26","date_gmt":"2014-03-15T15:56:26","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=13661"},"modified":"2014-03-15T11:56:26","modified_gmt":"2014-03-15T15:56:26","slug":"australias-7-eleven-rocks-with-slurpee-shocks","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=13661","title":{"rendered":"Australia’s 7-Eleven Rocks with Slurpee Shocks!"},"content":{"rendered":"

\"CC_Slurpee<\/p>\n

Back in January I devoted a three part series to the history of branded confectionery offerings from 7-Eleven stores here in the United States.\u00a0 I made special note of the two versions of Slurpee gum lines that were released in the 1990’s<\/a> and early 2000’s<\/a>.\u00a0\u00a0 Within those posts I wondered when we might next see a Slurpee-branded confection, not realizing that 7-Eleven Australia had already delivered just that with their Slurpee Shocks!<\/p>\n

Slurpee Shocks takes the concept of carbonated confection, \u00e0 la <\/span><\/span>Pop Rocks, and brings it together with 7-Eleven’s classic Slurpee frozen beverage.\u00a0\u00a0 It’s a fun, explosive combination that brings two childhood classics together.\u00a0\u00a0 First launched in April 2013<\/a>, Slurpee Shocks has turned out to be a big enough success to warrant a follow-up with a sour flavor extension.<\/p>\n

When I found out there was a Slurpee-branded popping candy, I was immediately intrigued and had to see them for myself.\u00a0 So I sent word to friends down under and soon I had a package en route to me containing the goodies.\u00a0 Let’s take a look at 7-Eleven Australia’s Slurpee Shocks:<\/p>\n

\"Australia

Australia – 7-Eleven – Slurpee Shocks theme cup and candy packs – January 2014<\/p><\/div>\n

As you can see, the Slurpee Shocks popping candy comes in a separate package very much like a Pop Rocks pack and is intended to be added to the cup after the Slurpee itself.\u00a0 Each Slurpee Shocks themed cup features a checklist of instructions as you can see here:<\/p>\n

\"Australia

Australia – 7-Eleven – Slurpee Shocks theme cup – multi-view – January 2014<\/p><\/div>\n

The graphics found on the Slurpee Shocks candy packages and cup are pretty great so I thought they warranted a closer look:<\/p>\n

\"Australia

Australia – 7-Eleven – Slurpee Shocks theme cup – flat scan – January 2014<\/p><\/div>\n

\"Australia

Australia – 7-Eleven – Slurpee Shocks popping candy pack – January 2014<\/p><\/div>\n

\"Australia

Australia – 7-Eleven – Slurpee Shocks Sour popping candy pack – January 2014<\/p><\/div>\n

So there you have it, Slurpee Shocks have brought us the latest and greatest Slurpee-branded confection – but for now you can only get it at 7-Eleven locations found in Australia.<\/p>\n

I want to commend 7-Eleven Australia for coming up with such a fun and bold product extension and I hope the success of Slurpee Shocks inspires 7-Elevens here in the States to follow suit.\u00a0 I think the Slurpee brand is a natural to lend itself to other confections and it would be awesome to see more offerings like this.<\/p>\n

For now, that’s everything I’ve got to share on the dynamite treat that is Slurpee Shocks from 7-Eleven Australia!\u00a0 See you next time!<\/p>\n

\"CC_Australia<\/p>\n","protected":false},"excerpt":{"rendered":"

Back in January I devoted a three part series to the history of branded confectionery offerings from 7-Eleven stores here in the United States.\u00a0 I made special note of the two versions of Slurpee gum lines that were released in … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[894,893,248,321,316,328,351,332,1021,14,324,78,333,21,74,1017,15,348,11],"class_list":["post-13661","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-7-11","tag-7-eleven","tag-australia","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-carbonated","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-packaging","tag-pop-rocks","tag-slurpee","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-3yl","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/13661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13661"}],"version-history":[{"count":20,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/13661\/revisions"}],"predecessor-version":[{"id":13688,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/13661\/revisions\/13688"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13661"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}