{"id":13614,"date":"2014-03-10T14:37:22","date_gmt":"2014-03-10T18:37:22","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=13614"},"modified":"2014-03-10T14:37:22","modified_gmt":"2014-03-10T18:37:22","slug":"mentos-then-and-now-and-around-the-world","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=13614","title":{"rendered":"Mentos – Then-and-Now and Around-the-World!"},"content":{"rendered":"

\"CC_MentosThe Mentos brand falls along the outer edge of the core confectionery category that I usually cover here on the site.\u00a0 In most cases it’s more mint than candy, though sometimes it is a fruit-flavored chew and hence more typically candy.\u00a0 Ultimately, because they’re such a fun brand and one that’s been around a lot longer than you might expect, I decided it was time to devote some ink and illuminate some of the fun aspects of Mentos!<\/p>\n

To most folks here in the United States, Mentos first entered our consciousness during the early 1990’s and the classic Mentos “The Freshmaker” television campaign.\u00a0 Featuring odd-yet-compelling scenarios of rebellious behavior and a jingle that was hard to shake, that campaign pushed the brand to new heights in the United States.\u00a0 What most folks don’t realize is that Mentos were first sold in the USA in 1972.\u00a0 [Note: Mentos were first produced in the Netherlands in 1948.]<\/p>\n

I have an example of one of the early 1970’s Mentos roll wrappers in my collection and here it is:<\/p>\n

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Van Melle – Mentos Chewy Mints – vintage candy roll wrapper – early 1970’s<\/p><\/div>\n

The move into the United States market must have been a slow one, as a few years later in 1977 Van Melle ran ads in candy trade magazines endeavoring to remind retailers and candy brokers that the brands could be an asset.\u00a0 While the pair of ads I have feature the same graphics, the copy is substantially different.\u00a0 The first focuses on Van Melle’s long history in Holland and how it carried those traditions over to its short, five-year life in the United States:<\/p>\n

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VanMelle – Your Profits are Important to Us – Mentos – candy trade magazine advertisement – March 1977<\/p><\/div>\n

Note the two flavors of Mentos in these ads and what appears to be lemon and melon flavored Mentos style candies sold under different brand names.<\/p>\n

This next ad puts the focus on the Mentos brand while emphasizing that “…more and more American families are getting to know us.”:<\/p>\n

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VanMelle – Mentos are meant to make you happy – candy trade magazine advertisement – October 1977<\/p><\/div>\n

The next wrapper in my collection is for a mini-roll of Mentos and likely dates to the 1980’s or early 1990’s:<\/p>\n

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Van Melle – Mentos Peppermint – mini roll mint candy wrapper – 1980’s 1990’s<\/p><\/div>\n

Next up is a comparison image, showcasing my early 1970’s USA Mentos roll wrapper next to the 80’s\/90’s mini and a current full-sized Mentos roll wrapper – all shown to scale:<\/p>\n

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Mentos – comparison – 1970’s roll wrapper to 1980’s mini and 2013 roll wrapper<\/p><\/div>\n

Though they wouldn’t be a household name just yet, Mentos did make a push into the vending trade early on.\u00a0 Here’s a vintage vending insert card for Mentos I have in my collection\u00a0 – this one likely dates to the 1980’s:<\/p>\n

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Van Melle’s Mentos – Chewy Mixed Fruit – candy vending machine insert card – 1970’s 1980’s<\/p><\/div>\n

As I mentioned at the top of today’s post, many Americans first became aware of Mentos during the early 1990’s due to the highly successful “Freshmaker” ad campaign.\u00a0 Here are three spots I picked from YouTube to include:<\/p>\n