{"id":13374,"date":"2014-02-14T11:38:47","date_gmt":"2014-02-14T16:38:47","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=13374"},"modified":"2014-02-14T12:11:29","modified_gmt":"2014-02-14T17:11:29","slug":"happy-valentines-day-with-neccos-hot-hearts-vs-cool-hearts-and-more","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=13374","title":{"rendered":"Happy Valentine’s Day with Necco’s “Hot Hearts vs. Cool Hearts” and More!"},"content":{"rendered":"

\"CC_Hot<\/p>\n

Happy Valentine’s Day!<\/p>\n

Today I’m featuring a pair of Valentine’s releases from Necco that are all-new this year.\u00a0 The first is a groovy take on their classic Sweethearts conversation hearts candies:\u00a0 Sweethearts Hot Hearts vs Cool Hearts.\u00a0 In addition to that I’ll also be showcasing Necco’s innovative new Color-Your-Own Sweethearts as well as a few other conversation heart pieces I’ve picked up since last year.<\/p>\n

So get ready for our Valentine’s Day coverage with Sweethearts Hot Hearts vs Cool Hearts!<\/p>\n

Before I get to today’s new conversation hearts releases, I want to refer to the column I posted last year on the history of Sweethearts conversation hearts candy<\/a>.\u00a0 I consider today’s post a direct follow-up to that, so if you didn’t read it last year, check it out.\u00a0 It’s a great complement to today’s post.<\/p>\n

Sweethearts Hot Hearts vs Cool Hearts is a pretty awesome bit of marketing and the packaging for these is great, too.\u00a0 This follows a trend I first noticed last Halloween with Necco’s Batwing Wafers<\/a>.\u00a0 That is, in spite of Necco having such a strong history and many ties to the past, it’s been gracing the marketplace with some bold new packaging designs and fun new product ideas.\u00a0 I think these Sweetheart Hot Hearts vs Cool Hearts are pretty striking, so let’s get to them.<\/p>\n

The display box features the Hot Hearts vs Cool Hearts graphics and text:<\/p>\n

\"Sweethears

Necco Sweethearts Hot Hearts Vs Cool Hearts display box closed<\/p><\/div>\n

Opening the lid reveals the assortment of two flavors, split down the middle and segregated each to their own side.\u00a0 This further brings home the Hot vs Cold team visual:<\/p>\n

\"Sweethears

Sweethears Hot Vs Cool display box open<\/p><\/div>\n

I’m especially fond of hot cinnamon candy (I dedicated a week to the subject late last year with CollectingCandy.com’s Cinnamon Hot Week<\/a>) so I gravitated toward the Sweethearts Hot Hearts first.\u00a0 Hot cinnamon flavor candies lend themselves to fire and devil graphics, and Hot Hearts gets a flame job worthy of a 1950’s roadster.\u00a0 This may be the hot flavor, but boy is the box cool!<\/p>\n

\"Sweethearts

Sweethearts Hot Hearts portrait shot<\/p><\/div>\n

\"Sweethearts

Sweethearts Cool Hearts portrait shot<\/p><\/div>\n

The concept here is simple enough – each Hot Hearts Sweethearts box contains cinnamon hot conversation hearts, while the Cool Hearts contains peppermint-flavored versions.<\/p>\n

\"Necco

Necco – Sweethearts Hot Hearts – candy close-up<\/p><\/div>\n

\"Necco

Necco – Sweethearts Cool Hearts – candy close-up<\/p><\/div>\n

Here’s a look at the packages for both, flattened and scanned:<\/p>\n

\"Necco

Necco – Sweethearts Hot Hearts – 2.5 oz Valentine’s candy box – February 2014<\/p><\/div>\n

\"Necco

Necco – Sweethearts Cool Hearts – 2.5 oz Valentine’s candy box – February 2014<\/p><\/div>\n

I think Necco’s Hot Hearts vs Cool Hearts is a great product featuring stellar packaging design and it’s one that has me excited to see what comes next for the company.<\/p>\n

We don’t need to wait to find another innovative piece of Valentine’s packaging from Necco however, because along with Hot Hearts vs Cool Hearts they’ve also introduced Sweethearts Color-Your-Own packaging for the 2014 Valentine season!<\/p>\n

The concept here is just like it sounds – the Sweethearts Color-Your-Own box is designed in such a way to allow for easy coloring-in of the existing Valentine line graphics while leaving white space for new illustrations.<\/p>\n

It really is a first of its kind candy package and required extra attention to make it possible.\u00a0 Necco made sure to change the outside of the box from a standard glossy format to a texture and material that would accept all kinds of media to draw upon it – even crayon and colored pencil are welcome.\u00a0 Here’s a look at scans of one of the boxes:<\/p>\n

\"Necco

Necco – Sweethearts – Color Your Own – 1 oz Valentine candy box – 2014<\/p><\/div>\n

I can see all ages of people getting a kick out of this, though I’d think it’s certainly going to appeal to younger kids.\u00a0 This year Necco is sponsoring a “Color Your Own” contest<\/a>.<\/p>\n

\"Sweethearts

Sweethearts Color Your Own contest display box – 2014<\/p><\/div>\n

Here’s what the Color Your Own contest page looks like at the Necco site<\/a>:<\/p>\n

\"Sweethearts

Sweethearts Color Your Own contest – 2014 webpage<\/p><\/div>\n

Looks like a lot of fun, and I think these “color your own” boxes are an instant classic.<\/p>\n

After writing up CollectingCandy.com’s history of Sweethearts conversation hearts<\/a> last year, I promised myself that in 2014 I was going to track down as many of the boxed conversation hearts versions as I could find for my collection – especially the more unusual editions. \u00a0 With that in mind – here are some of the other conversation heart pieces I picked up this year:<\/p>\n

First up – Necco’s Sugar Free Sweethearts – I found two different boxes for them:<\/p>\n

\"Necco

Necco – Sweethearts Sugar Free – Be Mine – 1 oz Valentine candy box – 2014<\/p><\/div>\n

\"Necco

Necco – Sweethearts Sugar Free – Kiss Me – 1 oz Valentine candy box – 2014<\/p><\/div>\n

The look of the sugar-free Sweethearts heart candies is significantly different than that of the standard versions, as the messages are not printed-on but rather are a part of the pressed shape:<\/p>\n

\"Necco

Necco Sugar Free Sweetheart candy photo<\/p><\/div>\n

Another release from Necco I had hoped to find this year was for their Sweethearts En Espa\u00f1ol edition.\u00a0 And find them I did:<\/p>\n

\"Necco

Necco – Sweethearts En Espa\u00f1ol – Beso – 1 oz Valentine candy box – 2014<\/p><\/div>\n

\"Necco

Necco Sweethearts En Espa\u00f1ol – candy photo<\/p><\/div>\n

I also found a few more box variations on the standard Sweethearts as well as one for the Dazzled Tarts I didn’t have previously:<\/p>\n

\"Necco

Necco – Sweethearts – Love Bug – 1 oz multi-pack Valentine candy box – 2014<\/p><\/div>\n

\"Necco

Necco – Sweethearts – True Love – 1 oz multi-pack Valentine candy box – 2014<\/p><\/div>\n

\"Necco

Necco – Sweethearts Dazzled Tarts – Diva – 1 oz multi-pack Valentine candy box – 2014<\/p><\/div>\n

While going through my archives for Valentine’s posts this week, I came across an item I forgot to include last year – a retired Brach’s conversation hearts box from 2010:<\/p>\n

\"Farley's

Farley’s and Sathers – Brach’s Hearts – 1 oz Valentine candy box – 2010<\/p><\/div>\n

These days Brach’s has their HeartLines brand of conversation hearts and while candy-hunting this year I found two different flavors of them:<\/p>\n

\"Ferrara

Ferrara Candy Company – Brach’s HeartLiners conversation hearts – .75oz Valentine’s candy box – 2014<\/p><\/div>\n

\"Ferrara

Ferrara Candy Company – Brach’s HeartLiners Tart & Sassy conversation hearts – .75oz multi-pack Valentine’s candy box – 2014<\/p><\/div>\n

Finally, the last piece I want to share today is one that doesn’t fit in perfectly with the rest as it isn’t for conversation heart candies.\u00a0 However, these are Valentine’s candies and they are heart-shaped so it’s close.\u00a0 The box certainly presents itself with the look of a conversation hearts candy box – and I think it’s too fun not to include:<\/p>\n

\"Ferrara

Ferrara Candy Company – Chewy Red Hots Cinnamon Hearts – .75 oz Valentine candy box – 2013<\/p><\/div>\n

And that’s everything for today.\u00a0 Happy Valentine’s Day and I’ll see you next time!<\/p>\n

\"Sweethearts

Sweethearts Hot Hearts 2014<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Happy Valentine’s Day! Today I’m featuring a pair of Valentine’s releases from Necco that are all-new this year.\u00a0 The first is a groovy take on their classic Sweethearts conversation hearts candies:\u00a0 Sweethearts Hot Hearts vs Cool Hearts.\u00a0 In addition to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":13438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,50],"tags":[321,316,328,351,332,14,324,78,333,755,1047,910,1223,367,21,450,198,1048,756,15,348,11],"class_list":["post-13374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boxed","category-holiday-2","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-conversation-hearts","tag-hearts","tag-hot-cinnamon","tag-necco","tag-new-england-confectionery-company","tag-packaging","tag-packaging-design","tag-spanish","tag-sugar-free","tag-sweethearts","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"http:\/\/collectingcandy.com\/wordpress\/wp-content\/uploads\/2014\/02\/CC_Sweethearts-Hot-Hearts-parting-shot.jpg","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-3tI","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/13374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13374"}],"version-history":[{"count":45,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/13374\/revisions"}],"predecessor-version":[{"id":13441,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/13374\/revisions\/13441"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/13438"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13374"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}