{"id":12823,"date":"2014-01-24T11:15:34","date_gmt":"2014-01-24T16:15:34","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=12823"},"modified":"2014-01-24T11:15:34","modified_gmt":"2014-01-24T16:15:34","slug":"7-elevens-slurpee-infused-gum-lineup-from-2003","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=12823","title":{"rendered":"7-Eleven’s Slurpee-Infused Gum Lineup from 2003!"},"content":{"rendered":"

\"CC_SlurpeeOver the last two days I’ve covered the topics of 7-Eleven’s recent name brand private label releases<\/a> as well as their launch of Slurpee-branded gum in the late 1990’s<\/a>.\u00a0 Today I’m rounding out the 7-Eleven theme by presenting a great release that has, thus far, been the last in the Slurpee gum story – 2003’s Slurpee Infused Gum!<\/p>\n

After a few years of having Slurpee-branded gum on shelves, 7-Eleven brought in an outside firm to redesign the product and give it a bold, fresh look.\u00a0 The result was a lineup of “Slurpee Infused” gum flavors, with each package receiving a striking fluorescent color scheme and its own distinctive mascot.\u00a0 Here they are:<\/p>\n

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7-Eleven – Lotte – Slurpee Infused Gum – Frostilla Vanilla – liquid filled – 49-cent gum wrapper – 2003<\/p><\/div>\n

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7-Eleven – Lotte – Slurpee Infused Gum – Seed-Spittin Watermelon – liquid filled – 49-cent gum wrapper – 2003<\/p><\/div>\n

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7-Eleven – Lotte – Slurpee Infused Gum – Rippin’ Blue Raspberry – liquid filled – 49-cent gum wrapper – 2003<\/p><\/div>\n

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7-Eleven – Lotte – Slurpee Infused Gum – Smackin’ Sour Apple – liquid filled – 49-cent gum wrapper – 2003<\/p><\/div>\n

Unlike the previous four wrappers this next example lacks the 49-cent on-pack printed price.\u00a0 It also features an ingredients list in two languages, French and English.\u00a0 It makes me wonder if it might have been a wrapper version created for the Canadian market.<\/p>\n

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7-Eleven – Lotte – Slurpee Infused Gum – Super Power Sour Strawberry – liquid filled – gum wrapper – 2003<\/p><\/div>\n

The final wrapper from my collection features an entirely bilingual design, which was almost certainly produced for Canadian distribution:<\/p>\n

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7-Eleven – Lotte – Slurpee Infused Gum – Mouth Alterin’ Black Raspberry – liquid filled – gum wrapper – 2003<\/p><\/div>\n

Those are the six wrappers I have in my collection and the only flavors of Slurpee-infused gum I’ve ever come across.\u00a0 However, in researching the origins of the brand I uncovered the firm that handled the redesign for Slurpee gum: Think Neu Creative<\/a>.\u00a0 On the company’s website I discovered a wrapper design for an additional flavor that I’ve yet to track down an example of – Cabana Strawbana:<\/p>\n

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7-Eleven – Slurpee Infused Gum – Cabana Strawbana wrapper design – Image source Think Neu Creative<\/a><\/p><\/div>\n

That’s all of ’em – they make for a pretty great gang of mascots, don’t you think?<\/p>\n

As a collector I was quite happy to finally track these pieces down.\u00a0 Though the Slurpee-Infused gum line ceased production only a decade ago, they still proved difficult to find.\u00a0 But that’s the way it is with candy packaging – once it’s off store shelves, it’s gone!<\/p>\n

I would love to see 7-Eleven lending the Slurpee name to new confectionery offerings and with them doing more and more private label products, I think it’s a real possibility.\u00a0 I’m certainly crossing my fingers that it will happen – it’d be pretty cool.<\/p>\n

That’s everything on the Slurpee-Infused gum lineup of 2003, and it also ends our three-day 7-Eleven focused coverage.\u00a0 I hope you enjoyed it, and I’ll see you next time!<\/p>\n

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7-Eleven Slurpee-Infused gum packs – final look<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Over the last two days I’ve covered the topics of 7-Eleven’s recent name brand private label releases as well as their launch of Slurpee-branded gum in the late 1990’s.\u00a0 Today I’m rounding out the 7-Eleven theme by presenting a great … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,34],"tags":[136,894,893,33,321,316,328,351,332,14,324,78,333,702,1018,132,21,791,895,15,348,11],"class_list":["post-12823","post","type-post","status-publish","format-standard","hentry","category-bubble-gum","category-gum-2","tag-2000s","tag-7-11","tag-7-eleven","tag-bubblegum","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-freshen-up","tag-liquid-filled-gum","tag-mascots","tag-packaging","tag-private-label","tag-seven-eleven","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-3kP","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/12823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12823"}],"version-history":[{"count":16,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/12823\/revisions"}],"predecessor-version":[{"id":12848,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/12823\/revisions\/12848"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12823"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}