{"id":12701,"date":"2014-01-14T16:08:04","date_gmt":"2014-01-14T21:08:04","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=12701"},"modified":"2014-01-14T16:08:04","modified_gmt":"2014-01-14T21:08:04","slug":"from-the-kraft-candy-kitchens-of-1962-treat-boxes","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=12701","title":{"rendered":"From the Kraft Candy Kitchens of 1962 – Treat Boxes!"},"content":{"rendered":"

\"CC_KraftI recently had the opportunity to take possession of a really neat group of unused vintage product packaging, all from the 1962-1963 period.\u00a0 Originally saved by a salesman from the Marathon printing company, they were used to showcase the kinds of packages his company could provide to clients.\u00a0 Among these 50-year-old package samples was a fantastic assortment of six candy boxes made to hold a variety of treats from the Kraft Candy Kitchens!<\/p>\n

Packaging from this era can be a bit plain at times, but it can also be incredibly fun.\u00a0 Today I get to showcase a sampling of the latter.\u00a0 During a time when product marketing was just beginning to go national and television was becoming a significant vehicle to reach consumers – these packages evoke an early kids’ show feel to them.\u00a0 Each one features an illustrated child on the front of the box presenting an open door – actually a cellophane window which would have showcased the candy contents for potential consumers.<\/p>\n

Both the fronts and backs feature wonderful period commercial artwork that is, in my opinion, worthy of appreciation.\u00a0 In an age of computer layout and Photoshop magic, I will always marvel at what was produced back then.\u00a0\u00a0 Here they are:<\/p>\n

\"Kraft

Kraft Candy Kitchens – Chocolate Covered Wild Cherry Treats – candy box – Marathon printer package sample – 1962<\/p><\/div>\n

\"Kraft

Kraft Candy Kitchens – Chocolate Covered Mint Treats – candy box – Marathon printer package sample – 1962<\/p><\/div>\n

\"Kraft

Kraft Candy Kitchens – Chocolate Covered Caramels – candy box – Marathon printer package sample – 1962<\/p><\/div>\n

\"Kraft

Kraft Candy Kitchens – Chocolate Covered Marshmallows – candy box – Marathon printer package sample – 1962<\/p><\/div>\n

\"Kraft

Kraft Candy Kitchens – Chocolate Marshmallows – candy box – Marathon printer package sample – 1962<\/p><\/div>\n

\"Kraft

Kraft Candy Kitchens – Coconut Caramels – candy box – Marathon printer package sample – 1962<\/p><\/div>\n

Lovely stuff that hearkens back to a simpler time in how candy was packaged and marketed.\u00a0 And that’s everything for today’s post.<\/p>\n

See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently had the opportunity to take possession of a really neat group of unused vintage product packaging, all from the 1962-1963 period.\u00a0 Originally saved by a salesman from the Marathon printing company, they were used to showcase the kinds … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[49,47,56],"tags":[377,1012,378,321,316,328,351,332,746,14,324,78,333,1013,221,21,15,348,11],"class_list":["post-12701","post","type-post","status-publish","format-standard","hentry","category-1960s","category-boxed","category-chocolate-2","tag-1960s-candy","tag-1960s-packaging","tag-60s-candy","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-coconut","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-kraft","tag-marshmallow","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-3iR","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/12701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12701"}],"version-history":[{"count":10,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/12701\/revisions"}],"predecessor-version":[{"id":12718,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/12701\/revisions\/12718"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12701"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}