{"id":12219,"date":"2013-11-17T12:48:40","date_gmt":"2013-11-17T17:48:40","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=12219"},"modified":"2013-11-17T12:48:40","modified_gmt":"2013-11-17T17:48:40","slug":"hersheys-1992-apple-a-day-sweepstakes","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=12219","title":{"rendered":"Hershey’s 1992 Apple-A-Day Sweepstakes!"},"content":{"rendered":"

\"CC_Hersheys<\/p>\n

Back in 1992, Hershey teamed up with Apple Computer to give away 365 Mac Classic computers to lucky consumers.\u00a0 Today I’m featuring a marketing circular released as part of that Apple-A-Day Sweepstakes.<\/p>\n

It’s always fun to find evidence of promotions that tie together iconic brands as is seen with the following Apple-A-Day circular.\u00a0 Check it out:<\/p>\n

\"Hershey's

Hershey’s – Apple-A-Day Sweepstakes promotional circular and coupon – 1992<\/p><\/div>\n

Though you see it quite a bit today, it’s neat to realize that Apple products were just as attractive prize giveaways two decades ago.<\/p>\n

Here’s a close-up of the array of multi-packs represented in the ad – I love seeing the happy Mac flanked by all that great candy:<\/p>\n

\"Hershey's

Hershey’s Apple-A-Day circular candy package assortment – 1992<\/p><\/div>\n

Though many of those packages feature standard designs, at least a couple of them sport graphics representing the Apple-A-Day promotion itself.\u00a0 It’s tough to make out, but there’s an Apple-A-Day graphic right there on the Bar None and Hershey’s Milk Chocolate packages:<\/p>\n

\"Hershey

Hershey Apple-a-Day Sweepstakes packages close-up<\/p><\/div>\n

While I don’t currently have any, I’d love to find some of the actual Apple-A-Day Sweepstakes packaging to add to my collection, because I really do dig cross promotions like this.<\/p>\n

During my research, I found that this promotion was successful enough to warrant a follow-up just two years later in 1994.\u00a0 It received the effective title of Hershey’s Apple-A-Day II Sweepstakes.\u00a0 I only know about the follow-up because another collector has this piece in their collection:<\/p>\n

\"Hershey's

Hershey’s Krackel snack size pack – Apple-A-Day II Sweepstakes – 1994 – Image courtesy Marie Dubay<\/a><\/p><\/div>\n

So there were at least a pair of Apple Mac related candy promotions in the 1990’s, but it wouldn’t surprise me at all if there were others.\u00a0 Apple products do make awfully pretty prizes!<\/p>\n

Anyone out there remember this promotion?\u00a0 If you do, let us know.<\/p>\n

And that’s everything for today’s post.\u00a0 See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Back in 1992, Hershey teamed up with Apple Computer to give away 365 Mac Classic computers to lucky consumers.\u00a0 Today I’m featuring a marketing circular released as part of that Apple-A-Day Sweepstakes.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35,56,134],"tags":[488,971,974,972,321,316,328,351,332,14,324,78,333,973,975,21,15,348,11],"class_list":["post-12219","post","type-post","status-publish","format-standard","hentry","category-1990s","category-chocolate-2","category-hershey","tag-1990s-candy","tag-apple-computer","tag-apple-mac","tag-apple-macintosh","tag-candy-collecting","tag-candy-collection","tag-candy-collector","tag-candy-wrapper-collection","tag-candy-wrapper-collector","tag-collectible","tag-collecting-candy","tag-confectionery","tag-confections","tag-mac","tag-macintosh","tag-packaging","tag-sweets","tag-vintage-candy-wrapper","tag-wrapper"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-3b5","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/12219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12219"}],"version-history":[{"count":3,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/12219\/revisions"}],"predecessor-version":[{"id":12227,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/12219\/revisions\/12227"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12219"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}