{"id":1181,"date":"2012-02-21T13:48:49","date_gmt":"2012-02-21T18:48:49","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=1181"},"modified":"2012-03-02T01:38:29","modified_gmt":"2012-03-02T06:38:29","slug":"chocolite-with-crispy-chips-not-just-bubbles","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=1181","title":{"rendered":"Choco’Lite – with crispy chips, not just bubbles."},"content":{"rendered":"

When discussing discontinued chocolate bars or candy, especially ones that are fondly remembered or missed, the talk soon moves to the question: “Is there anything like this that I can still buy?”<\/p>\n

Such is the case with Nestle’s Choco’Lite bar.<\/p>\n

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Industry news clipping for Choco'lite - December 1971<\/p><\/div>\n

First marketed and sold in the United States by Nestle in late 1971,\u00a0Choco’Lite soon became one of the best-selling brands in the country.\u00a0 [Note:\u00a0 That clipping mentions a similar aerated bar that Nestle test-marketed in the same time frame as the\u00a0Choco’Lite – called the Choco’ Puff.\u00a0 I have yet to find a wrapper for the test-marketed Choco’ Puff, though it remains on the list of pieces I hunt for.]<\/p>\n

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Choco'lite in-store signage - 1971-1972<\/p><\/div>\n

Described as “Big, thick bites of light and creamy chocolate with crispy chips”, the\u00a0 Choco’Lite was a bar unlike any other on the market at the time.\u00a0 It was an aerated bar, but had a crispy crunch, similar to Nestle’s Crunch bar. \u00a0 A Nestle Crunch or Hershey Krackel achieves that crunch through the inclusion of puffed rice in the chocolate.\u00a0 But how the\u00a0Choco’Lite achieved its crunch, or exactly what those “crispy chips” were, remains in dispute, among those who remember it.<\/p>\n

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Choco'Lite wrapper - early 1970's<\/p><\/div>\n

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UK Aero bar wrappers - 1950's and modern era<\/p><\/div>\n

Many people will point out that the modern Aero bar is “the same thing” as the Choco’ Lite.\u00a0 I suspect this perception is due to that fact that an Aero is also a thicker, aerated bar.\u00a0 But an Aero, while a lovely chocolate bar, lacks the feature that I loved most about the\u00a0Choco’Lite – those crispy chips.\u00a0 The Aero is a light creamy experience, but the Choco’Lite had a texture and a crunch you do not find in the Aero.<\/p>\n

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Choco'Lite wrapper - late 70's to early 80's<\/p><\/div>\n

Choco’Lite\u00a0was a popular bar in the 1970’s and into the 1980’s, with its striking gold foil inner wrapper and wonderfully stylized main wrapper and groovy logo.\u00a0\u00a0\u00a0 Sadly, it’s not around anymore, and hasn’t been for quite some time.<\/p>\n

I’ve not been able to determine exactly when, but at some point in the 80’s, Nestle discontinued the Choco’Lite, leaving its fans to wonder where they might recapture that confectionery experience.<\/p>\n

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Nestle trade ad from 1977<\/p><\/div>\n

So is there anything quite like the Choco’Lite?<\/p>\n

I don’t think there is another bar exactly like it currently on the market.\u00a0 But if the search for the\u00a0Choco’Lite experience leads someone to the Aero, that’s a pretty tasty place to end up.<\/p>\n

[Note: Currently distributed in Canada and the UK – Nestle’s Aero is regularly offered as a mint version and occasionally other wonderful flavors, too.\u00a0 I’ve collected a number of Aero wrappers over the years, and I will cover those in a separate article, down the road.]<\/p>\n

An epilogue to this tale:<\/p>\n

In 2011, Hershey introduced the Air Delight – the first aerated bar produced for sale in the United States in a generation.<\/p>\n

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Hershey's Air Delight wrapper - 2011<\/p><\/div>\n

If the Air Delight proves successful, perhaps Nestle will dust off the Choco’Lite and bring it back for a nostalgic release…<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

When discussing discontinued chocolate bars or candy, especially ones that are fondly remembered or missed, the talk soon moves to the question: “Is there anything like this that I can still buy?” Such is the case with Nestle’s Choco’Lite bar.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,56],"tags":[],"class_list":["post-1181","post","type-post","status-publish","format-standard","hentry","category-1970s","category-chocolate-2"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2aFGk-j3","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/1181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1181"}],"version-history":[{"count":40,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/1181\/revisions"}],"predecessor-version":[{"id":1765,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/1181\/revisions\/1765"}],"wp:attachment":[{"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1181"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/collectingcandy.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}