{"id":11745,"date":"2013-10-21T11:00:44","date_gmt":"2013-10-21T15:00:44","guid":{"rendered":"http:\/\/www.collectingcandy.com\/wordpress\/?p=11745"},"modified":"2013-10-21T11:03:10","modified_gmt":"2013-10-21T15:03:10","slug":"mmmars-1993-halloween-stars-promotional-brochure","status":"publish","type":"post","link":"http:\/\/collectingcandy.com\/wordpress\/?p=11745","title":{"rendered":"M&M\/Mars’ 1993 Halloween Stars Promotional Brochure – And The Last Halloween TV special!"},"content":{"rendered":"

\"CC_MarsBack in 1993, M&M\/Mars built a seasonal promotion around a group of animated characters from a television special called The Last Halloween<\/em>.\u00a0 Today I thought it would be fun to take a look at that brochure and maybe a little of that old TV special, too.<\/p>\n

The promotional brochure was designed like a pocketed file folder with an unfolding main section highlighting the various sizes of multipack offerings available to retailers.\u00a0 Here’s the cover, showcasing the characters interacting with the M&M\/Mars products:<\/p>\n

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M&M_Mars_1993_Halloween Stars promotional brochure – page 01<\/p><\/div>\n

When unfolded, the brochure creates a long single scene:<\/p>\n

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M&M_Mars_1993_Halloween Stars promotional brochure – page 02-05 unfolded<\/p><\/div>\n

Here are those first three unfolded pages, shown individually for product detail:<\/p>\n

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M&M_Mars_1993_Halloween Stars promotional brochure – page 02<\/p><\/div>\n

I really dig the PB Max Fun Size pack on this next page – I’ve never come across any of those before!<\/p>\n

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M&M_Mars_1993_Halloween Stars promotional brochure – page 03<\/p><\/div>\n

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M&M_Mars_1993_Halloween Stars promotional brochure – page 04<\/p><\/div>\n

[Note: I don’t have an isolated close-up of page 5, as it is just the pocket page and has no product.]<\/p>\n

The back side of the unfolded brochure describes the supporting campaign that M&M\/Mars would be doing for the Halloween Stars promotion:<\/p>\n

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M&M_Mars_1993_Halloween Stars promotional brochure – page 06<\/p><\/div>\n

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M&M_Mars_1993_Halloween Stars promotional brochure – page 07<\/p><\/div>\n

The back cover of the brochure highlights the The Last Halloween<\/em> TV special tied into this promotion.\u00a0 The alien characters featured in the special were created and owned by M&M\/Mars, so that would seem to indicate that the special was created in association with the confectioner’s marketing plans.<\/p>\n

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M&M_Mars_1993_Halloween Stars promotional brochure – page 08<\/p><\/div>\n

Inserted into the fold-out folder were a few additional pieces of paperwork, including two promotional flyers.\u00a0 The first one focused on pallet style product display offerings.<\/p>\n

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M&M_Mars_1993_Halloween Stars Pallet display – promotional flyer – page 01 – front<\/p><\/div>\n

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M&M_Mars_1993_Halloween Stars Pallet display – promotional flyer – page 02 – back<\/p><\/div>\n

One oddball flyer included in this packet was for large Halloween containers.\u00a0 These might be familiar to some of you as I believe M&M\/Mars continued to use them for many years.\u00a0 I love tracking down pieces like this that put items into their historical marketing context:<\/p>\n

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M&M_Mars_1993_Halloween Stars promotional flyer – Ghost Pumpkin Black Cat Canisters<\/p><\/div>\n

Here’s a small sample price card:<\/p>\n

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M&M_Mars_1993_Halloween Stars promotional price card<\/p><\/div>\n

The last item from the brochure I have to show is a clip-art ad slick, featuring the four characters from the TV special.\u00a0\u00a0 This could have been used by retailers to create custom newspaper ads.\u00a0 Since they were owned by M&M\/Mars, I’d consider this group of characters as candy mascots of sorts.\u00a0 The characters are named Scoota, Romtu, Gleep, and Bing:<\/p>\n

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M&M_Mars_1993_Halloween Stars promotional clip art ad slick<\/p><\/div>\n

Here’s a shot of just the four characters:<\/p>\n

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M&M_Mars_1993_Halloween Stars from “The Last Halloween” – Scoota, Romtu, Gleep, Bing<\/p><\/div>\n

That’s the full content of the promotional brochure and folder.\u00a0 I do have one more thing to share, which I found on YouTube:\u00a0 It’s the original The Last Halloween<\/em> TV special!\u00a0 Within it you’ll find Scoota, Romtu, Gleep and Bing in action — check it out:<\/p>\n